{"id":550,"date":"2012-11-22T15:15:37","date_gmt":"2012-11-22T20:15:37","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=550"},"modified":"2012-11-22T15:15:37","modified_gmt":"2012-11-22T20:15:37","slug":"the-basics-of-online-marketing-success","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/the-basics-of-online-marketing-success","title":{"rendered":"The Basics of Online Marketing Success"},"content":{"rendered":"<p>Take a step back from in-depth SEO, website referral metrics, and the sweet spot for your PPC campaign.\u00a0 Or, for beginning businesses in the online world, start here.\u00a0 For either case, it pays to approach the basics that lead to\u00a0online marketing\u00a0success.<\/p>\n<p>According to\u00a0<a href=\"http:\/\/www.business2community.com\/online-marketing\/3-components-of-online-marketing-success-0311546\" target=\"_blank\">Carolina Miranda<\/a>, there are three important components that can lead to impressive success in online marketing:<!--more--><\/p>\n<ul>\n<li>Web Design: Your website should clearly define what your business does, forming the \u201chub\u201d of activity.\u00a0 Strong optimization practices and social media integration are important here.\u00a0 The bottom line is that your web design informs and attracts customers to take action.<\/li>\n<li>Content Marketing: Creating text, slides, podcasts, and video that is not only shareable, but actionable, can be a great help in getting individuals to connect with your business.\u00a0 Content marketing can fill your blog, social media avenues, and go a long way to converting readers into customers.<\/li>\n<li>Social Media: Miranda notes that while only 14 percent of consumers trust advertisements, 90 percent trust a testimonial from a peer.\u00a0 This is a small look into the power of social media.\u00a0 These networks allow you to connect followers to your website, aiding in traffic and generating interest.\u00a0 Social word-of-mouth is very powerful.<\/li>\n<\/ul>\n<p>How will your business carry out these three goals?\u00a0 Or, for established online presences, how is your business doing on these fronts?\u00a0 These areas represent a powerful measuring stick for online marketing success.<\/p>\n<p>If you want to learn more about online marketing, please\u00a0<a title=\"contact us\" href=\"http:\/\/www.florist20.com\/request-a-quote\/\" target=\"_blank\">contact us<\/a>.\u00a0 We\u2019ll be happy to answer your questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a step back from in-depth SEO, website referral metrics, and the sweet spot for your PPC campaign.\u00a0 Or, for beginning businesses in the online world, start here.\u00a0 For either case, it pays to approach the basics that lead to\u00a0online marketing\u00a0success. According to\u00a0Carolina Miranda, there are three important components that can lead to impressive success [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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