{"id":682,"date":"2013-09-13T08:55:19","date_gmt":"2013-09-13T12:55:19","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=682"},"modified":"2013-10-16T11:02:50","modified_gmt":"2013-10-16T15:02:50","slug":"ftd-follows-tfs-example-siphoning-pagerank","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/ftd-follows-tfs-example-siphoning-pagerank","title":{"rendered":"FTD Follows TF’s Example in Siphoning Pagerank"},"content":{"rendered":"

Florists with FTD-hosted websites should be aware of a recent change to their website templates that introduces a Pagerank-siphoning link back to an FTD-branded website.<\/p>\n

<\/p>\n

In a move reminiscent of Teleflora’s poorly-executed effort to build links<\/a> for the term “florist” off their clients’ websites, FTD has introduced a link at the end of the footer that reads: “[florist name] is a proud\u00a0local FTD florist<\/strong>“. That last phrase contains a clean link to the site www.FTDFlorists.com.<\/p>\n

\"proud<\/a>
FTD recently added a link to the footer of client websites. The link is promoting their FTD local florist directory.<\/figcaption><\/figure>\n

To their credit, FTD is using the linking power of their thousands of member sites to boost their directory site, and for a relevant phrase. One can easily argue a customer searching for “local FTD florists” would be well served by a site that is the authoritative listing of local FTD florists. This stands in clear contrast to Teleflora’s attempt to rank for the generic term “florist” by linking to their main consumer-facing ecommerce site in an attempt to compete directly with members. (No matter what some mis-informed ex-Teleflora-employees-turned-SEO-gurus may have said at the time, those thousands of links from smaller yet same-topic sites would have made a big difference for TF if they had executed properly.)<\/p>\n

So what’s the big deal? Even if FTD is linking back to the mothership from their directory site on level, which would only be natural, is it really so wrong for them to be using the linking power of the florists’ websites to promote a local florist directory?\u00a0It is if the florists didn’t know about the addition of the link!<\/strong><\/p>\n

You see, Google views a local florist’s website as an online extension of that entity. Most of what they know about you comes from your website, and every link from your site is counted as a vote – an intentional endorsement of the linked-to entity. So if you are an FTD florist you may well want to endorse their directory… or you may not. However, the choice is yours to make. Your website, your company, your vote – no one else should cast that vote for you.<\/p>\n

Bonus<\/strong>: What adds frustration to the issue is that the FTD directory site is, unintentionally or not, engaged in the practice of Pagerank hoarding. While they list thousands of FTD member websites, the links to member sites are passed through a tracking click and a 302 redirect which does not pass Pagerank to the local florist. FTD could be using this as a value-add for their members by driving not only traffic but distributing “link juice” to boost member sites. Instead, that link authority is just bottled up on the directory domain and shared with the few inter-company links that are not blocked.<\/b><\/p>\n

\"FTD<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Florists with FTD-hosted websites should be aware of a recent change to their website templates that introduces a Pagerank-siphoning link back to an FTD-branded 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The kicker? The items are all FTD Drop Ship gifts! This comment was posted by one affected florist: Look what appeared on\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"FTD Drop Ship on Florist Websites","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/02\/FTD-Drop-Ship-On-Florist-Websites.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":188,"url":"https:\/\/www.florist20.com\/blog\/pay-per-click\/ftd-mandating-adwords-tactics","url_meta":{"origin":682,"position":1},"title":"FTD Mandating AdWords Tactics?","author":"theRKF","date":"September 2, 2010","format":false,"excerpt":"Recently on the FlowerChat forums a florist reported some interesting behaviour by FTD's \"Brand Protection\" police. Apparently, FTD is not happy that the florist's AdWords ad is being displayed in their local market on searches for [FTD Flowers]. The florist in question is an FTD member, though they do not\u2026","rel":"","context":"In "Pay Per Click"","block_context":{"text":"Pay Per Click","link":"https:\/\/www.florist20.com\/blog\/category\/pay-per-click"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1385,"url":"https:\/\/www.florist20.com\/blog\/real-florist-blog\/news-145\/florist-news\/ftd-group-files-for-180-million-ipo","url_meta":{"origin":682,"position":2},"title":"FTD Group files for $180 million IPO","author":"Boss","date":"December 12, 2004","format":false,"excerpt":"http:\/\/www.reuters.com\/fi...storyID=6900634 Florist FTD Group Inc, Green and Group seems to want to try and emulate the success Perry Capitol realized with FTD while under the direction of Robert L Norton. You can read it here FTD Group files for $180 mln IPO As I see it the FTD Group will\u2026","rel":"","context":"In "Florist News"","block_context":{"text":"Florist News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/florist-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2590,"url":"https:\/\/www.florist20.com\/blog\/news\/ftd-announces-makeover-contest","url_meta":{"origin":682,"position":3},"title":"FTD Announces Makeover Contest","author":"Katie Hendrick","date":"July 7, 2017","format":false,"excerpt":"Is your showroom looking a little drab? Through its sixth annual Makeover Magic Contest, FTD will award one lucky florist a shop makeover by FTD education consultant and visual merchandising expert J. Keith White, AIFD. \u00a0 \u00a0 Over the past five years, White and members of the FTD team have\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/07\/Reeds-Flowers-after.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/07\/Reeds-Flowers-after.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/07\/Reeds-Flowers-after.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/07\/Reeds-Flowers-after.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1569,"url":"https:\/\/www.florist20.com\/blog\/news\/ftd-livingsocial-deal-save-buck","url_meta":{"origin":682,"position":4},"title":"FTD and LivingSocial Deal: Let Me Save You a Buck","author":"admin","date":"May 2, 2011","format":false,"excerpt":"While more than 100K buyers have\u00a0 snagged FTD.com\u2019s offer on LivingSocial.com for a \"get $35 in flowers for $15\u201d coupon, they could have saved a real buck by simply bypassing the deal and ordering straight from the local flower shop who\u2019ll actually make and deliver their Mother's Day flowers. The\u2026","rel":"","context":"In "Consumer News"","block_context":{"text":"Consumer News","link":"https:\/\/www.florist20.com\/blog\/category\/real-florist-blog\/news-145\/consumer-news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1420,"url":"https:\/\/www.florist20.com\/blog\/florists\/us-florist-directory","url_meta":{"origin":682,"position":5},"title":"US Florist Directory","author":"admin","date":"July 3, 2005","format":false,"excerpt":"Alabama Florists Hoover AL Florist Especially For You Florist & Gifts (BamaE4U) 2798 John Hawkins Pkwy #124 Hoover AL 35244 Toll Free # 800-239-4968 Local # 205-989-8001 Email: especiallyforyou@bellsouth.net Teleflora Florist Direct Orders Welcomed Serving Hoover AL, Birmingham area, Jefferson County California Florists Anaheim CA Florist Avante Gardens - florals\u2026","rel":"","context":"In \"USA Florists Directory\"","block_context":{"text":"USA Florists Directory","link":"https:\/\/www.florist20.com\/blog\/tag\/usa-florists-directory"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=682"}],"version-history":[{"count":2,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/682\/revisions"}],"predecessor-version":[{"id":687,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/682\/revisions\/687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/683"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}