{"id":69,"date":"2008-09-04T15:34:49","date_gmt":"2008-09-04T19:34:49","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=69"},"modified":"2008-09-04T15:35:56","modified_gmt":"2008-09-04T19:35:56","slug":"big-chains-threat","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/florists\/big-chains-threat","title":{"rendered":"Are Big Chains Really A Threat?"},"content":{"rendered":"<p>It&#8217;s just over a week old, but this article from the WSJ on <a href=\"http:\/\/blogs.wsj.com\/independentstreet\/2008\/08\/25\/independent-coffee-shops-dont-see-starbucks-as-threat-anymore\" target=\"_blank\">independent coffee shops thriving despite Starbucks<\/a> is still worth mentioning. It speaks directly to the environment and circumstances facing many retail florists in today&#8217;s market as they try to compete with big chains and supermarkets.<!--more--><\/p>\n<p>The article describes how smaller coffee shops are thriving in the face of &#8211; and next door to &#8211; Starbucks, and are in fact benefitting from the fact that Starbucks has pushed coffee from a commodity into a high-end product.<\/p>\n<p>While Starbucks is facing the inevitable struggles of a big chain, independents are capitalizing by providing quality products and more personal service &#8211; and targeting some niches that Starbucks can&#8217;t attract with their broadening range of products.<\/p>\n<p>While FTD\/Teleflora\/ProFlowers and the rest will never be accused of taking floristry from commodity to luxury (actually, you can make a case for the opposite) it&#8217;s clear that big chains and corporations always have to target the mass market leaving some profitable niches on the table for smart and enthusiastic business owners to claim.<\/p>\n<p>What do you think? Are big chains and corporations a threat to the smaller florists, or an opportunity? How can florists capitalize on the holes in the corporate product offerings?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s just over a week old, but this article from the WSJ on independent coffee shops thriving despite Starbucks is still worth mentioning. It speaks directly to the environment and circumstances facing many retail florists in today&#8217;s market as they try to compete with big chains and supermarkets.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-florists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Big Chains Really A Threat?<\/title>\n<meta name=\"description\" content=\"It&#039;s just over a week old, but this article from the WSJ on independent coffee shops thriving despite Starbucks is still worth mentioning. It speaks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/florists\/big-chains-threat\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Big Chains Really A Threat?\" \/>\n<meta property=\"og:description\" content=\"It&#039;s just over a week old, but this article from the WSJ on independent coffee shops thriving despite Starbucks is still worth mentioning. 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Yesterday, Chicago\u2019s BBB reported that complaints filed against florists were up 47% from 2010 to 2011 and urged sweethearts to shop wisely for the best blooms. A 47% complaint increase? Quite an alarming statistic - one that really begged for a closer look. So\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2456,"url":"https:\/\/www.florist20.com\/blog\/florists\/professional-photogs-put-designs-best-light","url_meta":{"origin":69,"position":4},"title":"Professional Photographers Put Your Designs in the Best Light","author":"Katie Hendrick","date":"March 24, 2017","format":false,"excerpt":"Think about your latest batch of mail. Chances are, there was a catalogue or two in the stack. Every time I flip through a catalogue, regardless of the retailer, I suddenly find myself craving all manner of goods. Why? Because the products have been carefully staged and photographed to look\u2026","rel":"","context":"In &quot;Florists&quot;","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/03\/17308825_1407911059259446_926364956477887821_n.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/03\/17308825_1407911059259446_926364956477887821_n.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/03\/17308825_1407911059259446_926364956477887821_n.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/03\/17308825_1407911059259446_926364956477887821_n.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1571,"url":"https:\/\/www.florist20.com\/blog\/news\/florists-change-coveage-day-2","url_meta":{"origin":69,"position":5},"title":"Florists For Change Coveage &#8211; Day 2","author":"admin","date":"August 18, 2011","format":false,"excerpt":"It's almost time to start the wrap-up session for the first-ever Florists For Change meeting. 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