{"id":723,"date":"2013-11-29T10:31:55","date_gmt":"2013-11-29T15:31:55","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=723"},"modified":"2013-11-29T10:31:55","modified_gmt":"2013-11-29T15:31:55","slug":"google-influence-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/social-media\/google-influence-search-engine-rankings","title":{"rendered":"Does Google+ Influence Search Engine Rankings?"},"content":{"rendered":"

Lately, there\u2019s been a lot of talk about how Google+<\/a>\u00a0is influencing search engine rankings. Is there any truth to this? Is it just pure rumour or reliable conjecture? Are there results and data to back up these claims?<\/p>\n

\"Google+\"<\/a><\/p>\n

We know that Google is effectively pushing everyone with a Google account \u2013 Gmail, Blogger, YouTube\u2026 pretty much any account \u2013\u00a0to use Google+. In fact, the recent Google+\/YouTube comments integration<\/a> generated over 120,000 signed petitions online. Why?\u00a0 Because Google is doing everything in its power to either beat Facebook or become the world\u2019s biggest database of personal information (that\u2019s a topic for another day).<\/p>\n

It would appear that many people think Google+ is really influencing search results<\/a> and rankings. In fact, a recent study by Moz<\/a> pointed this out. Although in all fairness, Matt Cutts \u2013 Google\u2019s anti-spam chief \u2013\u00a0cautioned against this<\/a>.<\/p>\n

According to him, the examples used in the study probably ranked because people liked the content and shared\/approved of the content which in turn influenced its rankings courtesy the link juice \u2013\u00a0not the +1s<\/i>. Interestingly, another study by Eric Enge of Stonetemple<\/a> seems to corroborate Matt Cutts\u2019 statements. So, for now, there is no conclusive or definite proof that it does <\/i>help.<\/p>\n

Why Should You Care?<\/h2>\n

Simple, Google is gradually migrating towards user-driven content. Sure, they have been doing this for a while now. But it will become more apparent in the future. Content with lots of social signals \u2013 likes, tweets, shares, +1s \u2013\u00a0are more likely to rank because in Google\u2019s eyes, the users or searchers have decided that the content is very good.<\/p>\n

And since it is Google\u2019s main goal to provide only the best results, content like this would probably end up in the top positions for relevant keywords. Think of it as a rating system of sorts \u2013 sort of like yelp, only there are no reviews.<\/p>\n

So, What Would We Advise?<\/b><\/p>\n

Get a Google+ Account<\/h2>\n

It doesn\u2019t hurt. If it\u2019s useful now and in the future, fine. If it isn\u2019t, you can always discard it. Not only is this good for your business, but also good for your brand. With that account, you can create a Google Authorship<\/a> account, which is also generating a lot of buzz online regarding its ability to influence higher search engine rankings. Optimize the Google Authorship account and start creating your blog posts and articles under that account.<\/p>\n

Create Epic, High End Content<\/h2>\n

Google+ or not, you need to start creating powerful posts, videos, articles and infographics. The more epic your content is, chances the higher it\u2019ll rank courtesy the amount of links, shares, +1s, Tweets and likes.<\/p>\n

And even if the +1s don\u2019t influence your rankings, great content will always get shared and you\u2019ll benefit from the huge and diversified traffic spikes that are possible from this. You\u2019ll also get to build an audience \u2013 a tribe, if you follow Seth Godin \u2013\u00a0become a thought leader in your niche and possibly, create a more visible brand that people can and want to associate with.<\/p>\n

Get and Optimize Your Google+ Local Account<\/h2>\n

The Google+ Local option replaced the previous Google Places. Similar to Facebook business pages, this is a way for local businesses to create listings about their businesses on Google. Business owners can list their businesses, addresses, maps, location, phone number and all other relevant information. Think of it as an advanced yellow pages listing \u2013 although some people would disagree.<\/p>\n

Let us know what you think? Do you think we\u2019re wrong? Do you think Google+ is just another fad that\u2019ll pass soon, much like Google Wave and Orkut? Or do you think it has its benefits? Sound off in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lately, there\u2019s been a lot of talk about how Google+ is influencing search engine rankings. Is there any truth to this? Is it just pure rumour or reliable conjecture? Are there results and data to back up these claims?<\/p>\n","protected":false},"author":1520,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\nDoes Google+ Influence Search Engine Rankings?<\/title>\n<meta name=\"description\" content=\"Lately, there\u2019s been a lot of talk about how Google+ is influencing search engine rankings. 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