{"id":732,"date":"2013-12-09T07:33:30","date_gmt":"2013-12-09T12:33:30","guid":{"rendered":"http:\/\/www.floristseo.com\/?p=732"},"modified":"2013-12-06T21:36:09","modified_gmt":"2013-12-07T02:36:09","slug":"4-unique-ways-stand-head-shoulders-florist-crowd","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/business-tips\/4-unique-ways-stand-head-shoulders-florist-crowd","title":{"rendered":"4 Unique Ways to Stand Head and Shoulders Above the Florist Crowd"},"content":{"rendered":"

What do Samsung, Apple and HTC have in common? What do Teleflora, FTD and BloomNet have in common? These companies are pack leaders and recognised authorities or top brands in their niches and industries.<\/p>\n

Why is that? What makes these companies tick? How are they able to consistently achieve great and enviable results? How can you learn from them? What can you do to stand out too?<\/p>\n

\"Rising<\/a><\/p>\n

Most businesses suffer from the \u201csameness illness\u201d. Businesses who lead play by different rules. They have higher standards and play for higher stakes. How can you evolve and become one of the main players in your industry, whether on a local or national stage.<\/p>\n

1.\u00a0Get Your Basics Right<\/h2>\n

What are your foundation principles? What is your company particularly skilled at? What do you do better than every other<\/i> company in the same niche and industry?<\/p>\n

In his book, Outliers<\/a><\/i>, Malcolm Gladwell<\/a> talked about how it takes about 10,000 hours of consistent, focused action to become extremely <\/i>skilled at one thing. What is your own \u201c10,000 hours\u201d<\/i>?<\/p>\n

Jim Collins in his book, Good to Great<\/i><\/a> talked about the Flywheel concept and how when you keep turning the flywheel, it\u2019ll get to the point where its momentum will take over. This is a very crucial point. You need <\/i>to find your flywheel first.<\/p>\n

2.\u00a0Dare to Be Different<\/h2>\n

Nowadays, it seems everyone is getting advice from the same source. It\u2019s almost as if there\u2019s no real difference in thoughts and thinking.<\/p>\n

If anything, most people and businesses prefer conformity to being different. When you look at it deeply, this is the single biggest reason why many businesses struggle.<\/p>\n

Seth Godin<\/a> once talked about why it is always better to have more bad and bizarre ideas that work than the usual boring, ineffective tripe that everyone is preaching about. Dare to be different<\/i>!<\/p>\n

3. Get on the Edge of Technology<\/h2>\n

Most companies that are doing well now either have the most recent technology or have integrated the old technology so smoothly that the company runs like a well-oiled machine.<\/p>\n

Keep your ears and eyes peeled for new and emerging technologies. Most importantly, explore how you can adopt and apply them to your business before your competition does.<\/p>\n

This is how you stay ahead of the crowd. This is how you stand out. This is how you become the leading expert in your industry and niche.<\/p>\n

4. Personalise Your Service<\/h2>\n

I read an article<\/a> today about a pilot who sent a handwritten thank you letter to an actress for being one of their most frequent flyers. And it struck me that businesses aren\u2019t doing this more. No personal touch, nothing different.<\/p>\n

Here\u2019s the reality, customers are becoming even more discerning and choosy. They want to do business with the small business owner than the big conglomerate. Why? Because they feel they\u2019ll get a more personalised service from the business.<\/p>\n

There\u2019s a shortage of the personal and you can take advantage of it. For instance, if you own a website and have a list of subscribers on your floral list, make sure to periodically send them customised and personal thank you messages every quarter.<\/p>\n

No one is doing this right now. Why they aren\u2019t, I don\u2019t know. But do this and you can be sure that your customers\u2019 loyalty quotient will surge upwards in your favor than your competition\u2019s if you do this more frequently.<\/p>\n","protected":false},"excerpt":{"rendered":"

What do Samsung, Apple and HTC have in common? What do Teleflora, FTD and BloomNet have in common? These companies are pack leaders and recognised authorities or top brands in their niches and industries. Why is that? What makes these companies tick? How are they able to consistently achieve great and enviable results? How can […]<\/p>\n","protected":false},"author":1520,"featured_media":733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips"],"yoast_head":"\n4 Unique Ways to Stand Head and Shoulders Above the Florist Crowd<\/title>\n<meta name=\"description\" content=\"What do Samsung, Apple and HTC have in common? 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