![\"Flower](\"http:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/flower-crown.jpg\")
<\/a><\/p>\nBusinesses are not only generating more revenues, they are also building tribes and enhancing their reach for a fraction of the usual costs.<\/p>\n
Given that content has become an integral aspect of marketing online and tons of businesses are adopting it as part of their marketing strategy \u2013inevitably resulting in the abundance of mediocre content- what can you do to make sure your content stands out and beats the pack?<\/p>\n
It\u2019s simple really: Write Epic, Unforgettable Content<\/i>!<\/h2>\n
I believe this bears repeating over and over again. When it comes to creating and promoting your content this year and beyond, your mantra should be: the best content in the industry.<\/p>\n
Smart business owners who adopt this will find their websites ranking higher on the search engines, enjoy increased social mentions, get traffic from multiple sources other than the search engines and most importantly, build an audience\/community that\u2019s fiercely both loyal to their brand and willing to spend even more money on the business\u2019\u00a0 products and services.<\/p>\n
This year, resolve to do away with mediocre content. No one likes it. Here\u2019s a measurable yardstick you can use to tell if your content is awesome: People should rave about, share, bookmark and distribute your content. If your audience isn\u2019t doing that, they you\u2019re doing it all wrong.<\/p>\n
So, what do you need to create absolutely superb content every time?<\/p>\n
Research Like Your Life Depends on it<\/h2>\n
Let me ask you a quick question: if you were diagnosed with a deadly disease \u2013 hopefully, you won\u2019t be, just play along with me here \u2013\u00a0and you wanted to seek alternative therapies, how much research would you do?<\/p>\n
How many naturopaths would you consult with? How many options would you consider? Would you consider combining conventional treatment methods with alternative medicine? Think of just how far you\u2019d go to find the right<\/i> information and apply <\/i>that same approach to all content that you\u2019ll be creating this year.<\/p>\n
Listen, it\u2019s better to create two well researched and well written blog posts a week than ten drivels masked as content. Find reputable references \u2013 I\u2019d choose references and stats from Harvard Business Review over one back alley publication \u2013\u00a0and accurate information. Make sure that whatever you\u2019re giving your audience this year, is nothing short of the best.<\/p>\n
Multipurpose Your Content<\/h2>\n
You probably know this already, but it bears repeating again. Create and convert your content into multiple formats like pdfs, powerpoints, images, videos, podcasts and so on. It\u2019s no longer enough to have your content in just one format.<\/p>\n
Pre-empt your audience and give them what they want. If you\u2019re creating a video, please make sure there\u2019s a transcript or even a downloadable pdf that your visitors can read on the go if they don\u2019t have time to watch your video.<\/p>\n
If you have never used infographics, now is the time to start incorporating them into your content. A picture can often be more powerful than a thousand words, and the best part is it doesn\u2019t take more than 2-3 minutes to digest the content.<\/p>\n
Nobody ever said your content must be in text format to be appreciated. If you\u2019re uncomfortable with showing your face, get a screen capture software like Camtasia or create the content and outsource the script reading to someone on Fiverr.<\/p>\n
Again, be the best this year and nothing less.<\/p>\n","protected":false},"excerpt":{"rendered":"
Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.<\/p>\n","protected":false},"author":1520,"featured_media":769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\n
What Kind of Content Will Rule in 2014?<\/title>\n<meta name=\"description\" content=\"Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Kind of Content Will Rule in 2014?\" \/>\n<meta property=\"og:description\" content=\"Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-13T12:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/flower-crown.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"526\" \/>\n\t<meta property=\"og:image:height\" content=\"294\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oscar K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oscar K\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014\"},\"author\":{\"name\":\"Oscar K\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/6710aa5a8902082ea06f20e77df11e58\"},\"headline\":\"What Kind of Content Will Rule in 2014?\",\"datePublished\":\"2014-01-13T12:38:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014\"},\"wordCount\":674,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/flower-crown.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014\",\"name\":\"What Kind of Content Will Rule in 2014?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/flower-crown.jpg\",\"datePublished\":\"2014-01-13T12:38:01+00:00\",\"description\":\"Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/flower-crown.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/flower-crown.jpg\",\"width\":526,\"height\":294,\"caption\":\"Flower Crowns Rule\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/seo\\\/kind-content-will-rule-2014#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Kind of Content Will Rule in 2014?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/6710aa5a8902082ea06f20e77df11e58\",\"name\":\"Oscar K\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g\",\"caption\":\"Oscar K\"},\"description\":\"Oscar is a content writer for the Strider Online Marketing team.\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/oscar\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Kind of Content Will Rule in 2014?","description":"Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014","og_locale":"en_US","og_type":"article","og_title":"What Kind of Content Will Rule in 2014?","og_description":"Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.","og_url":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2014-01-13T12:38:01+00:00","og_image":[{"width":526,"height":294,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/flower-crown.jpg","type":"image\/jpeg"}],"author":"Oscar K","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Oscar K","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014"},"author":{"name":"Oscar K","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/6710aa5a8902082ea06f20e77df11e58"},"headline":"What Kind of Content Will Rule in 2014?","datePublished":"2014-01-13T12:38:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014"},"wordCount":674,"commentCount":5,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/flower-crown.jpg","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014","url":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014","name":"What Kind of Content Will Rule in 2014?","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/flower-crown.jpg","datePublished":"2014-01-13T12:38:01+00:00","description":"Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/flower-crown.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/flower-crown.jpg","width":526,"height":294,"caption":"Flower Crowns Rule"},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/seo\/kind-content-will-rule-2014#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Kind of Content Will Rule in 2014?"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/6710aa5a8902082ea06f20e77df11e58","name":"Oscar K","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g","caption":"Oscar K"},"description":"Oscar is a content writer for the Strider Online Marketing team.","url":"https:\/\/www.florist20.com\/blog\/author\/oscar"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/flower-crown.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-co","jetpack-related-posts":[{"id":483,"url":"https:\/\/www.florist20.com\/blog\/social-media\/social-media-boosts-business-for-florists","url_meta":{"origin":768,"position":0},"title":"Social Media Boosts Business for Florists","author":"theRKF","date":"August 16, 2012","format":false,"excerpt":"Running your own business has you doing all types of projects, at all hours of the night. \u00a0The idea of running your day to day business, and then adding to it might seem overwhelming. \u00a0The good news is that social media can benefit small business owners (like\u00a0florists!!), the most. \u00a0According\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2012\/08\/picture-of-a-facebook-friend_502919c02e613_w5871.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2012\/08\/picture-of-a-facebook-friend_502919c02e613_w5871.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2012\/08\/picture-of-a-facebook-friend_502919c02e613_w5871.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":523,"url":"https:\/\/www.florist20.com\/blog\/social-media\/effective-online-marketing-requires-a-social-media-connection","url_meta":{"origin":768,"position":1},"title":"Effective Online Marketing Requires A Social Media Connection","author":"theRKF","date":"October 3, 2012","format":false,"excerpt":"When small business looks for ways to attract new customers by joining the ever-expanding internet marketplace, it is important that special attention is paid to creating an internet presence that becomes a real resource for your customers. \u00a0So far, the focus seems to be on creating a place on Social\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":243,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/5-tips-big-small-business-story","url_meta":{"origin":768,"position":2},"title":"5 Tips to be the Next Big Small Business Story","author":"Strider Writing Team","date":"February 16, 2011","format":false,"excerpt":"Small businesses have managed to make thousands of \u2018rags to riches\u2019 stories during the last decade.\u00a0 Martha Stewart, Mark Zuckerberg, Michael Dell and Jeff Bezos all have two things in common. They are all successful, and they all started from small businesses. They have proven that you don\u2019t need big\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm3.static.flickr.com\/2480\/4022801992_ef49878397.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550,"url":"https:\/\/www.florist20.com\/blog\/seo\/the-basics-of-online-marketing-success","url_meta":{"origin":768,"position":3},"title":"The Basics of Online Marketing Success","author":"theRKF","date":"November 22, 2012","format":false,"excerpt":"Take a step back from in-depth SEO, website referral metrics, and the sweet spot for your PPC campaign.\u00a0 Or, for beginning businesses in the online world, start here.\u00a0 For either case, it pays to approach the basics that lead to\u00a0online marketing\u00a0success. According to\u00a0Carolina Miranda, there are three important components that\u2026","rel":"","context":"In "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.florist20.com\/blog\/category\/seo"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":538,"url":"https:\/\/www.florist20.com\/blog\/social-media\/finding-ideal-social-media-networks-for-your-flower-shop","url_meta":{"origin":768,"position":4},"title":"Finding Ideal Social Media Networks for Your Flower Shop","author":"theRKF","date":"November 2, 2012","format":false,"excerpt":"Social media networks are a goldmine for businesses.\u00a0 They can connect customers to your business, offer a way to share valuable content and media, connect with your business\u2019 blog, and in general, boost every aspect of your\u00a0online marketing\u00a0strategy.\u00a0 They\u2019re growing as well \u2013 Facebook just reached one billion users, according\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":728,"url":"https:\/\/www.florist20.com\/blog\/mobile\/florists-neglecting-mobile-marketing","url_meta":{"origin":768,"position":5},"title":"Why Are Florists Neglecting Mobile Marketing?","author":"Oscar K","date":"December 5, 2013","format":false,"excerpt":"Everyone is talking about mobile these days. Not just in terms of the hardware, but also in terms of its sheer reach. Recent studies in 2012 show that there are about 1 billion smartphones, tablets and phablets in circulation globally, new tech start-ups centred around mobile, innovative new conversation media\u2026","rel":"","context":"In "Mobile"","block_context":{"text":"Mobile","link":"https:\/\/www.florist20.com\/blog\/category\/mobile"},"img":{"alt_text":"Old Cellphone","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/12\/old-cellphone.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/12\/old-cellphone.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/12\/old-cellphone.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1520"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":1,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions\/770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/769"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}