{"id":773,"date":"2014-01-15T13:09:56","date_gmt":"2014-01-15T18:09:56","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=773"},"modified":"2014-01-16T13:21:30","modified_gmt":"2014-01-16T18:21:30","slug":"4-social-media-conversations-florists-need-look-2014","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014","title":{"rendered":"4 Social Media Conversations Florists Need to Look Out For in 2014"},"content":{"rendered":"

Social media marketing isn’t just about looking for and identifying smart ways to motivate and keep your audience engaged. Sure, that\u2019s an essential aspect, but it is also about pre-empting their needs or being in their faces as frequently and as unobtrusively as possible.<\/p>\n

We all know that the best defense is a good offense. So, to get the best results from your social media campaigns this year, you need to start listening and looking out for certain conversations.<\/p>\n

\"Conversation\"<\/a><\/p>\n

Find Your Brand Evangelists and Influencers<\/h2>\n

These are the first people whose conversations you listen to. You know how you latch on to every word that comes out of an expert\u2019s mouth? That\u2019s what you need to do here. Tweeting or posting a status update and having people talking about it in minutes is fine.<\/p>\n

But, there are major influencers and advocates who play a key role in promoting and talking about your brand, products and services. These are people who have an active audience, are willing to spread the word about your brand and are most importantly, willing to tolerate your occasional mistakes.<\/p>\n

These people are like your online family. Seek them out and bond with them this year. If you live in the same town, connect with them, have coffee, brunch or whatever you think seems fine.<\/p>\n

Locate Brand Haters and Antagonists<\/h2>\n

We don\u2019t like these people but they exist and you have to do something about them<\/a>. Someone once said \u201cif you don\u2019t have antagonists, then you\u2019re not doing something right\u201d or something like that. So, expect to have people like that particularly when you\u2019re successful.<\/p>\n

They\u2019ll often present as watchdogs, trolls, unsatisfied customers and outright antagonists that you just can\u2019t please no matter what. Listen to their conversations and see what they\u2019re saying about your brand and industry.<\/p>\n

You don\u2019t have to engage with them if you don\u2019t want to. But, you can listen to their chatter and watch out for possible crises and major issues, sticking points and huge pains that your brand isn’t addressing, and most importantly, decide whether to address these issues or not<\/a>.<\/p>\n

Keep Track of Industry\/Brand News Items and Specific Brand Mentions<\/h2>\n

Thanks to a few tools like Google Alerts<\/a>, Radian 6<\/a> and Hootsuite<\/a>, listening to conversations and identifying your audience has become incredibly easy.<\/p>\n

You don\u2019t have to be a newshound to monitor what\u2019s going on in your industry and see where and what discussions people are having about your business. At the very least, make sure to check your alerts every day. Simply skimming through the mails and locating the most important ones is enough.<\/p>\n

Watch out for news items regarding your niche and industry and use that to your advantage. If you get in front of the wave on time, you can ride that trend pretty well and that can do a whole lot of good for your business.<\/p>\n

Watch Out for Industry Wide Expertise and Audience Migration<\/h2>\n

Be on the lookout for opportunities where you can share your knowledge within the industry and become a resource person. These could present as opportunities to write for a major blog in your industry, create a resource video or even speak at an event.<\/p>\n

The more you show up at these locations or events, the better the results you can expect in terms of brand and personality exposure. You might also want to start taking note of newer social platforms that your audience is migrating to. Lately, platforms like Vine, Snapchat, Keek and Path have been in the news. Get there first and establish your presence before they become inundated with ads and marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media marketing isn’t just about looking for and identifying smart ways to motivate and keep your audience engaged. Sure, that\u2019s an essential aspect, but it is also about pre-empting their needs or being in their faces as frequently and as unobtrusively as possible. We all know that the best defense is a good offense. […]<\/p>\n","protected":false},"author":1520,"featured_media":775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\n4 Social Media Conversations to Look Out For in 2014 - Florist 2.0<\/title>\n<meta name=\"description\" content=\"We all know that the best defense is a good offense. So, to get the best results from your social media campaigns this year, you need to start listening and looking out for certain conversations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Social Media Conversations to Look Out For in 2014 - Florist 2.0\" \/>\n<meta property=\"og:description\" content=\"We all know that the best defense is a good offense. So, to get the best results from your social media campaigns this year, you need to start listening and looking out for certain conversations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-15T18:09:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-01-16T18:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/Conversation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"526\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oscar K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oscar K\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014\"},\"author\":{\"name\":\"Oscar K\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/6710aa5a8902082ea06f20e77df11e58\"},\"headline\":\"4 Social Media Conversations Florists Need to Look Out For in 2014\",\"datePublished\":\"2014-01-15T18:09:56+00:00\",\"dateModified\":\"2014-01-16T18:21:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014\"},\"wordCount\":629,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/Conversation.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014\",\"name\":\"4 Social Media Conversations to Look Out For in 2014 - Florist 2.0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/Conversation.jpg\",\"datePublished\":\"2014-01-15T18:09:56+00:00\",\"dateModified\":\"2014-01-16T18:21:30+00:00\",\"description\":\"We all know that the best defense is a good offense. So, to get the best results from your social media campaigns this year, you need to start listening and looking out for certain conversations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014#primaryimage\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/Conversation.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/Conversation.jpg\",\"width\":526,\"height\":300,\"caption\":\"Conversation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/social-media\\\/4-social-media-conversations-florists-need-look-2014#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Social Media Conversations Florists Need to Look Out For in 2014\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/6710aa5a8902082ea06f20e77df11e58\",\"name\":\"Oscar K\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g\",\"caption\":\"Oscar K\"},\"description\":\"Oscar is a content writer for the Strider Online Marketing team.\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/oscar\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Social Media Conversations to Look Out For in 2014 - Florist 2.0","description":"We all know that the best defense is a good offense. So, to get the best results from your social media campaigns this year, you need to start listening and looking out for certain conversations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014","og_locale":"en_US","og_type":"article","og_title":"4 Social Media Conversations to Look Out For in 2014 - Florist 2.0","og_description":"We all know that the best defense is a good offense. So, to get the best results from your social media campaigns this year, you need to start listening and looking out for certain conversations.","og_url":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2014-01-15T18:09:56+00:00","article_modified_time":"2014-01-16T18:21:30+00:00","og_image":[{"width":526,"height":300,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/Conversation.jpg","type":"image\/jpeg"}],"author":"Oscar K","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Oscar K","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014"},"author":{"name":"Oscar K","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/6710aa5a8902082ea06f20e77df11e58"},"headline":"4 Social Media Conversations Florists Need to Look Out For in 2014","datePublished":"2014-01-15T18:09:56+00:00","dateModified":"2014-01-16T18:21:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014"},"wordCount":629,"commentCount":8,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/Conversation.jpg","articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014","url":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014","name":"4 Social Media Conversations to Look Out For in 2014 - Florist 2.0","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014#primaryimage"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014#primaryimage"},"thumbnailUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/Conversation.jpg","datePublished":"2014-01-15T18:09:56+00:00","dateModified":"2014-01-16T18:21:30+00:00","description":"We all know that the best defense is a good offense. So, to get the best results from your social media campaigns this year, you need to start listening and looking out for certain conversations.","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014#primaryimage","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/Conversation.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/Conversation.jpg","width":526,"height":300,"caption":"Conversation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/social-media\/4-social-media-conversations-florists-need-look-2014#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Social Media Conversations Florists Need to Look Out For in 2014"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/6710aa5a8902082ea06f20e77df11e58","name":"Oscar K","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08e091443419913cc97c159572e0ce465181b91594e05542fc8fb83a5051d5d9?s=96&r=g","caption":"Oscar K"},"description":"Oscar is a content writer for the Strider Online Marketing team.","url":"https:\/\/www.florist20.com\/blog\/author\/oscar"}]}},"jetpack_featured_media_url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/Conversation.jpg","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-ct","jetpack-related-posts":[{"id":765,"url":"https:\/\/www.florist20.com\/blog\/social-media\/5-social-media-resolutions-florists-2014","url_meta":{"origin":773,"position":0},"title":"5 Social Media Resolutions for Florists in 2014","author":"Oscar K","date":"January 10, 2014","format":false,"excerpt":"Have you considered adding a social media resolution? If you haven\u2019t, maybe we can help. Feel free to adopt one or more of these resolutions.","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"Resolutions 2014","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/resolutions.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/resolutions.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/01\/resolutions.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":221,"url":"https:\/\/www.florist20.com\/blog\/social-media\/3-reasons-launch-social-media-plan-2011","url_meta":{"origin":773,"position":1},"title":"3 Reasons Why You Must launch Your Social Media Plan in 2011","author":"Strider Writing Team","date":"January 28, 2011","format":false,"excerpt":"For any business that has yet to commit to a social media plan, 2011 is without doubt a crucial year. The bottom line is this: if you haven\u2019t launched a social media plan yet, you\u2019re going to have to in 2011. Why? Well, there are a number of reasons but\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":502,"url":"https:\/\/www.florist20.com\/blog\/social-media\/showcasing-on-instagram","url_meta":{"origin":773,"position":2},"title":"Showcasing Yourself on Instagram","author":"theRKF","date":"August 31, 2012","format":false,"excerpt":"Instagram\u00a0is quickly becoming the place to be for top brands.\u00a040% of global companies are now using Instagram.\u00a0 That\u2019s still much lower than the 98% adoption rate of Facebook, but the number of Instagram users is steadily climbing.\u00a0 Instagram\u2019s intriguing filters could be the perfect showcase for your floral works of\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2662,"url":"https:\/\/www.florist20.com\/blog\/news\/american-grown-flowers-wins-coveted-marketing-award","url_meta":{"origin":773,"position":3},"title":"American Grown Flowers Wins Coveted Marketing Award","author":"Katie Hendrick","date":"September 22, 2017","format":false,"excerpt":"For 24 years, Floral Management has held a contest to identify exceptionally clever and successful campaigns. The winner, dubbed Marketer of the Year, receives $5,000, a cover story and (typically) much fanfare at the Society of American Florists' annual convention. (Thanks again, Irma!) This year, SAF announced the winner, American\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/36105689294_b0403442d2_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/36105689294_b0403442d2_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/09\/36105689294_b0403442d2_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":983,"url":"https:\/\/www.florist20.com\/blog\/seo\/value-content-marketing","url_meta":{"origin":773,"position":4},"title":"The Value of Content Marketing","author":"Jenna","date":"July 18, 2014","format":false,"excerpt":"With the advent of social media platforms like Twitter, Pinterest, and LinkedIn, content marketing has become quite competitive. Marketers are constantly looking for new campaign ideas. With over 27 million pieces of content being shared each day, it\u2019s clear that the possibilities are ever-increasing as new technology emerges. Content marketing\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/07\/Content-Marketing.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/07\/Content-Marketing.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/07\/Content-Marketing.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/07\/Content-Marketing.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/07\/Content-Marketing.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2815,"url":"https:\/\/www.florist20.com\/blog\/florists\/jodi-duncan-launches-social-consultation-company","url_meta":{"origin":773,"position":5},"title":"Jodi Duncan Launches Social Consultation Company","author":"Katie Hendrick","date":"February 23, 2018","format":false,"excerpt":"Earlier this month, Jodi Duncan, AIFD, shared a short, conversational video about the difference between purchasing flowers artfully arranged by a professional florist and choosing a too-good-to-be-true Internet promotion (i.e. blooms in a box). To make her point, she held up a chocolate chip cookie and then a basket with\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-23-at-1.39.33-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-23-at-1.39.33-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-23-at-1.39.33-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-23-at-1.39.33-PM.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-23-at-1.39.33-PM.png?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1520"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":2,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":776,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions\/776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media\/775"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}