{"id":781,"date":"2014-01-20T11:14:12","date_gmt":"2014-01-20T16:14:12","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=781"},"modified":"2014-01-20T11:14:12","modified_gmt":"2014-01-20T16:14:12","slug":"dont-left-behind-e-commerce-site-needs-authority-blog","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/seo\/dont-left-behind-e-commerce-site-needs-authority-blog","title":{"rendered":"Don’t be Left Behind: Why Your E-commerce Site Needs an \u201cAuthority Blog\u201d"},"content":{"rendered":"

Funny thing: For all of the online proclamations of \u201cContent is King,\u201d you would think that most\u00a0business owners with enough savvy to have a website would have caught on by now. But\u00a0that’s sadly not the case. Many businesses still don’t have a blog, and if they do, it’s usually\u00a0a non-updated, abandoned piece of web space that’s drier than the Sahara. And even if\u00a0the blog is updated on a regular basis, the posts are usually fluffed-up, canned articles that\u00a0accomplish close to nothing. The average small business blog suffers from more neglect than\u00a0an abandoned, haunted house.<\/p>\n

\"Blog<\/p>\n

Why Content Matters<\/h2>\n

When someone first visits your site, they are impressed upon two things:<\/p>\n

    \n
  1. The design of the website<\/li>\n
  2. The content of the website<\/li>\n<\/ol>\n

    The first one is self-explanatory. If you have a design that looks like it was yanked right out\u00a0of 1998 then your visitors will be repulsed. A clean, modern design will help pique their\u00a0interest in your site. And if the design has them interested, then your content must maintain\u00a0and strengthen that interest. Content is what keeps your visitors on your site, and it is what\u00a0compels them to keep coming back. This is very powerful. Whether your content is good or\u00a0bad can be the deal-breaker in converting a visitor of your website into a long-lasting\u00a0customer.<\/p>\n

    Why eCommerce and Good Content Go Hand in Hand<\/h2>\n

    For the rest of this post, we’re going to look at how having a blog for your ecommerce site\u00a0is a powerful ingredient to maximizing sales.\u00a0The overall goal of an ecommerce site is to sell products. Getting visitors to your site, having\u00a0a nice design, good pricing strategies, and the quality of the product itself will help you to\u00a0accomplish this.<\/p>\n

    Now, the overall goal of a your blog is to build credibility. The objective is not to make\u00a0the reader laugh. It is not for show. It is not there to elicit an emotional reaction. If you can\u00a0entertain the reader, fine, but that is neither here nor there. Your goal is to build a sturdy\u00a0perception of power and authority. You need to develop trust. One of the most potent ways\u00a0to persuade your readers to open their wallets and to be a long-lasting supporter of your\u00a0business is to cultivate trust. If they know your product is capable, and they know that\u00a0you are trustworthy, the largest barrier, which is fear, will be removed. Enabling trust\u00a0is what will extinguish the doubt (fear) they have in your company.<\/p>\n

    How to Create Good Content<\/h2>\n

    Creating a good content is all about balance. The tone of the website will help to achieve\u00a0that balance. Here are few good tips on how to develop and master the tone of your website:<\/p>\n

    Know who your audience is.<\/strong> You need to start determining the demographics. Figure\u00a0out the type of person who frequently visits your site. Whether it’s a middle-aged mother,\u00a0undergrad college student, an elderly person, or a young professional (these are just\u00a0examples), tailor the thematic content of your blog with them in mind.<\/p>\n

    Once you know who is visiting your site<\/strong>, research their wants and needs. Why is that\u00a0person visiting your site? If your site is ecommerce, what is that visitor looking to buy? Why\u00a0is he looking to buy it? What product sells the most on your site? After answering those\u00a0questions, start writing relevant blog posts that deal with their wants and needs.<\/p>\n

    How you write your posts is important.<\/strong> This is where balance is paramount. As a general\u00a0rule, keep your sentences short, unless it’s necessary to stretch them out. You’re not trying\u00a0to impress your readers with your writing talents. Craft the prose so a 5th grader could read it.\u00a0But don’t write like a 5th grader.<\/p>\n

    With those tips in mind, let’s talk about a few final things. You want viral content. That means\u00a0that you want your content shared across multiple social media platforms. This will also\u00a0generate new leads because your viral content acts as a siphon for new visitors to your\u00a0website. Now, crafting viral content is all about value. Not much value can be extracted from a\u00a0fluffy 200 word blog post. When you write (or have others write for you), you need your\u00a0knowledge to be robust and unequivocal. Giving valuable information that helps the reader is\u00a0how you become an authority in your niche, and it is more likely for the content to go viral.\u00a0Give valuable tips, don’t be dull, have meat in your posts.<\/p>\n

    Don’t be the average business owner whose website is among the walking dead. You can\u00a0bring your site to life by incorporating a solid blogging strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Funny thing: For all of the online proclamations of \u201cContent is King,\u201d you would think that most business owners with enough savvy to have a website would have caught on by now. But that’s sadly not the case. Many businesses still don’t have a blog, and if they do, it’s usually a non-updated, abandoned piece of web space that’s drier than the Sahara. And even if the blog is updated on a regular basis, the posts are usually fluffed-up, canned articles that accomplish close to nothing. The average small business blog suffers from more neglect than an abandoned, haunted house.<\/p>\n","protected":false},"author":2,"featured_media":783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nWhy Your Ecommerce Site Needs An Authority Blog - 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