{"id":888,"date":"2014-04-24T04:24:31","date_gmt":"2014-04-24T08:24:31","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=888"},"modified":"2014-04-16T14:29:11","modified_gmt":"2014-04-16T18:29:11","slug":"3-reasons-responsive-website","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/mobile\/3-reasons-responsive-website","title":{"rendered":"3 Reasons Why You Should Have a Responsive Website"},"content":{"rendered":"

Mobile sales have usurped desktop sales<\/a>. This tells us two things:<\/p>\n

1) That the mobile trend is now an unstoppable force; mobile sales are likely to dominate technology for the foreseeable future.<\/p>\n

2) People are now more comfortable on their mobile devices than on their desktops and laptops.<\/p>\n

Ignoring these facts is like knowing a destructive category 5 hurricane is coming to your town, but you refuse to evacuate.<\/p>\n

\"responsive-design\"<\/p>\n

Needless to say, if you aren\u2019t opening up mobile marketing channels, you are nuts; what we today call \u201conline marketing\u201d will be dominated by mobile channels and funnels for at least the next 5-15 years.<\/p>\n

The urgency for mobile-compatible website design is apparent. Designers know this. There have been debates on the best way to make a website mobile-friendly\u2014either with a separate mobile site or an all-encompassing responsive design. For a few years, mobile sites held popularity, but lately the opinion has swayed over to responsive design.<\/p>\n

The reason: even though mobile sites do have their place, responsive design is the future. Let\u2019s look at the benefits.<\/p>\n

It offers simplicity<\/h2>\n

One of the major differences between a mobile sites and responsive design is the way domains are handled. With a regular mobile website a visitor will have to be redirected. With responsive design, there is only one url and the same HTML is used.<\/p>\n

Google prefers this<\/a>. It\u2019s easier for Google to crawl and organize your content. And there will be less hurdles for you to jump over, as you won\u2019t have to find and place redirect codes throughout your website.<\/p>\n

You can also keep the keep SEO campaign without having to create a new one for your mobile site. Mobile SEO campaigns can be effective, but you\u2019re opening up a whole new can of worms if you don\u2019t have the budget or don\u2019t know how it differs from regular SEO.<\/p>\n

It offers flexibility<\/h2>\n

It doesn\u2019t matter if you\u2019re on an iPhone or a laptop, your site\u2019s dimensions will expand or condense to fit within the parameters of any device\u2019s screen. This functionality is built into the code of your site, so it will happen automatically. A mobile site, however, may or may not fit the dimensions of your mobile device as effectively.<\/p>\n

Responsive design is also evergreen. The code is designed to fit the screen of any new device on the market. With a mobile site, you will have to make modifications to ensure that the site fits the screen dimensions of any new device that has been released. This high maintenance is inefficient, due to the sheer amount of new phones that get released each year. You\u2019ll fall behind.<\/p>\n

And most importantly, a responsive design has great content delivery. With a mobile site, you may not be able to keep the same content that you would normally have on your desktop site, because there may not be enough space, or it won\u2019t fit the design aesthetic. Though mobile sites offer a good user experience on mobile devices (as they can be faster than responsive sites),it\u2019s good to be able to view the same content that you would on a desktop site. Mobile sites are faster because they are bare<\/i>: they require less bandwidth, but they use far less images and your content delivery is scaled down considerably.<\/p>\n

It offers image and brand consistency<\/h2>\n

Imagine you have a potential customer that is searching for the best flowers to buy his spouse for their wedding anniversary. He\u2019s sitting in a coffee shop, his laptop isn\u2019t near him, and doesn\u2019t want to purchase the flowers with his smartphone. When he goes home, he\u2019ll enter the same\u00a0 url, and will be taken to the same website, with the same design and content, and will make the purchase. Responsive design helps build familiarity and consistency across all devices.<\/p>\n

Responsive will produce a consistent image for your business. It can be a bit jarring to be on a separate mobile site, which has a simplistic interface and user experience, and then go to the more complex\u00a0 desktop site that has fully fleshed-out design.<\/p>\n

In conclusion<\/h2>\n

Mobile websites can be less expensive and faster (bandwidth and reduced content), but they don\u2019t offer the best options. In terms of flexibility, maintenance and aesthetics, responsive design wins out.<\/p>\n

Mobile sales are skyrocketing and will continue to do so. That makes it imperative that you provide the most developed mobile experience to your visitors and to your customers. Responsive design answers the call.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile sales have usurped desktop sales. This tells us two things:
\n1) That the mobile trend is now an unstoppable force; mobile sales are likely to dominate technology for the foreseeable future.
\n2) People are now more comfortable on their mobile devices than on their desktops and laptops.
\nIgnoring these facts is like knowing a destructive category 5 hurricane is coming to your town, but you refuse to evacuate.
\nNeedless to say, if you aren\u2019t opening up mobile marketing channels, you are nuts; what we today call \u201conline marketing\u201d will be dominated by mobile channels and funnels for at least the next 5-15 years.
\nThe urgency for mobile-compatible website design is apparent. Designers know this. There have been debates on the best way to make a website mobile-friendly\u2014either with a separate mobile site or an all-encompassing responsive design. For a few years, mobile sites held popularity, but lately the opinion has swayed over to responsive design.
\nThe reason: even though mobile sites do have their place, responsive design is the future. Let\u2019s look at the benefits. <\/p>\n","protected":false},"author":1876,"featured_media":883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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