{"id":907,"date":"2014-05-14T12:17:21","date_gmt":"2014-05-14T16:17:21","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=907"},"modified":"2014-05-14T12:17:21","modified_gmt":"2014-05-14T16:17:21","slug":"customers-tell-real-story-mothers-day-satisfaction","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/business-tips\/customers-tell-real-story-mothers-day-satisfaction","title":{"rendered":"Customers Tell The Real Story About Mother’s Day Satisfaction"},"content":{"rendered":"

The dust is settling after Mother’s Day week, which means this is the time when florists will be reflecting on and examining the week that just went by. Smart florists will be following the advice of guys like Tim Huckabee<\/a> and Bill Schodowski<\/a> who routinely preach having a prompt post-holiday staff meeting to discuss and compare notes\u00a0while memories are fresh.<\/p>\n

But navel-gazing can only get you so far. While a staff meeting will help you identify strengths and weaknesses within your\u00a0organization, you are still missing an immensely valuable piece of the equation. Customer feedback –\u00a0detailed<\/strong>\u00a0customer feedback! That’s why this is a perfect time for our friends at ModernComment<\/a> (who have created a fantastic customer review portal that attracts reviews like nothing I’ve ever seen) to unveil another fabulous feature – exportable reviews\u00a0with contact info!<\/strong><\/p>\n

Let’s Review<\/h2>\n

First, let’s have a quick look at what ModernComment does:<\/p>\n

    \n
  1. Customer receives a link to short “under 60 seconds” survey. Participation is rewarded through entry in a draw (prize provided by ModernComment).<\/li>\n
  2. Customer completes the “Review Builder” survey, and the results are formatted into a rich review the customer can then edit, approve, publish, and share on social media.<\/li>\n
  3. The reviews are published on a mobile- and desktop-friendly website with proper formatting that Google loves.<\/li>\n
  4. The survey data is tabulated<\/li>\n<\/ol>\n

    What’s New & Relevant to Mother’s Day?<\/h2>\n

    This probably isn’t the first time<\/a> you’ve heard me sing the praises of ModernComment, so let me outline a little more why this is worth mentioning now.<\/p>\n

    There’s No Better Time To Get Reviews<\/h3>\n

    With a condensed busy week of flower delivery you have a rare opportunity to gather a large number of reviews and testimonials from\u00a0recent buyers. The week of Mother’s Day is one of the highest outputs of the year for us florists, so strike while the iron is hot and the customers are plentiful and happy with you.<\/p>\n

    Plus, if you’re on the fence about ModernComment you can try the service for 30 days<\/a>, with no risk, no obligation, and no setup fee. Try it now to gather some Mother’s Day feedback, then see if you want to stay on longer.<\/p>\n

    There’s No Better Time To Get Business Intelligence<\/h3>\n

    Remember what I just said about the busy week of Mother’s Day? Your staff and processes were probably pushed to the limit, so this is the best time to learn from your customers about how they feel you did. Was everything up to your expectation, from procurement to delivery? You can’t know unless you ask.<\/p>\n

    New Tools Help You Connect With Customers<\/h3>\n

    Two newer features will help you benefit even more. First, released just before Mother’s Day, is the ability to share testimonials from your review site directly onto your business’s social media pages.<\/p>\n

    \"Share
    Share awesome reviews of your flower shop on your Social Media pages<\/figcaption><\/figure>\n

    Have a review that you love? Tweet it, share it, and Plus One it to the world! Show your awesomeness.<\/p>\n

    Secondly, ModernComment’s latest gift to us is the ability to download some or all of the testimonials –\u00a0including the author’s name and email address.<\/strong><\/p>\n

    \"Download
    Download some or all testimonials in 3 convenient formats.<\/figcaption><\/figure>\n

    Do you have questions about something mentioned in the review? Want to express gratitude for a favourable comment? How about a special promo offer for customers who have reviewed your business? ModernComment allows you to further grow and develop your relationships with current customers and turn them into brand evangelists. (Or, as Rick Rivers<\/a> would say: “Turning your C customers into Bs, your B customers into As, and getting your As to\u00a0generate more Cs!”)<\/p>\n

    \"Testimonial
    Use exported review data for marketing, publishing elsewhere, or to directly contact the reviewer.<\/figcaption><\/figure>\n

    With ModernComment’s fast and easy setup (personally assisted by a real human being!) you can be emailing your Mother’s Day customers in no time and generating a flood of\u00a0authentic, brand-reinforcing, search-engine-pleasing testimonials. Try the no-obligation trial for 30 days<\/a> and see\u00a0how and why\u00a0your customers love you!<\/p>\n","protected":false},"excerpt":{"rendered":"

    The dust is settling after Mother’s Day week, which means this is the time when florists will be reflecting on and examining the week that just went by. Smart florists will be following the advice of guys like Tim Huckabee and Bill Schodowski who routinely preach having a prompt post-holiday staff meeting to discuss and […]<\/p>\n","protected":false},"author":2,"featured_media":909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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After 5,000 shop visits over three continents, dozens of webinars and magazine articles, and too many presentations to count, founder Tim Huckabee, AIFSE, looks back on where the journey began\u2014and his vision for the future. \u00a0 F20: Take us back in 20\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/www.florist20.com\/blog\/category\/news"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/05\/Tim.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/05\/Tim.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/05\/Tim.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/05\/Tim.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2842,"url":"https:\/\/www.florist20.com\/blog\/florists\/what-ftds-valentines-failure-reveals-about-the-floral-industry","url_meta":{"origin":907,"position":2},"title":"What FTD’s Valentine’s Trouble Reveals About The Floral Industry","author":"theRKF","date":"March 16, 2018","format":false,"excerpt":"Earlier this week, our friends at Bloomerang outlined the devastating effects of FTD Inc.'s Valentine's 2018 market campaigns. 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The company is considering $50 million in credit support from their largest shareholder, Liberty Interactive\u2026","rel":"","context":"In "Florists"","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"Ultimate Commodity Floral Industry Low","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Ultimate-Commodity.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Ultimate-Commodity.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Ultimate-Commodity.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Ultimate-Commodity.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2018\/03\/Ultimate-Commodity.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2242,"url":"https:\/\/www.florist20.com\/blog\/announcements\/floral-strategies-turns-20-shakes-webinar-series","url_meta":{"origin":907,"position":3},"title":"Floral Strategies Turns 20, Shakes Up Webinar Series","author":"Katie Hendrick","date":"February 3, 2017","format":false,"excerpt":"An industry leader in business education and sales training, Floral Strategies has hit a milestone and is celebrating by overhauling its popular webinar series to better serve florists. President Tim Huckabee, AIFSE, founded the company in 1997 after his tenure at Surroundings, a high-end flower shop in New York City.\u2026","rel":"","context":"In "Announcements"","block_context":{"text":"Announcements","link":"https:\/\/www.florist20.com\/blog\/category\/announcements"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/FS-logo-2017.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/FS-logo-2017.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/FS-logo-2017.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/FS-logo-2017.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2017\/02\/FS-logo-2017.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":1543,"url":"https:\/\/www.florist20.com\/blog\/uncategorized-139\/local-florists-offer-mothers-day-flowers-tips-advice","url_meta":{"origin":907,"position":4},"title":"Local Florists Offer Mother’s Day Flowers Tips & Advice","author":"","date":"May 3, 2009","format":false,"excerpt":"A growing number of local florists have become active bloggers in recent years.\u00a0 Mind you, we're nowhere as great in numbers nor as prolific as the Mom bloggers targeted by 1-800-Flowers this Mother's Day, but we're working hard on the local level to share news, tips and advice about buying\u2026","rel":"","context":"In "Uncategorized"","block_context":{"text":"Uncategorized","link":"https:\/\/www.florist20.com\/blog\/category\/uncategorized-139"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.belvedereflowers.com\/img\/item\/thumb_0_1239410511_the_flower_purse.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1031,"url":"https:\/\/www.florist20.com\/blog\/florists\/alabama-florists-mothers-day-benefit","url_meta":{"origin":907,"position":5},"title":"Alabama Florist\u2019s Mother\u2019s Day Arrangements Benefit Local Neonatal Unit","author":"Katie Hendrick","date":"May 15, 2015","format":false,"excerpt":"To their surprise (and delight), about 150 mothers in Tuscaloosa, Ala., opened their doors Friday to find a brawny fireman bearing flowers. The early Mother\u2019s Day gifts were part of \u201cCelebrate Mom,\u201d a fundraiser to help the local hospital, DCH Health System, purchase beds for its neonatal unit. 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