{"id":916,"date":"2014-05-19T06:06:29","date_gmt":"2014-05-19T10:06:29","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=916"},"modified":"2014-05-15T16:11:55","modified_gmt":"2014-05-15T20:11:55","slug":"promotional-email-best-subject-lines-use-campaigns","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/email-marketing\/promotional-email-best-subject-lines-use-campaigns","title":{"rendered":"The Promotional Email: The Best Subject Lines to Use for Your Campaigns"},"content":{"rendered":"

The subject line is the primary factor that decides if your emails get opened. If your subject is weak, your email campaign is guaranteed to underperform. The subject line will tell the reader whether he should, or shouldn\u2019t, open your email. It tells him whether he should be curious and read your emails, or it will tell him to discard them.<\/p>\n

There are countless email campaigns that never reached their full potential because of poorly written subject lines. If you\u2019re wondering why your emails are not getting opened, then you need to check your subjects and see if they are failing you.\"Email<\/p>\n

For your emails to get opened, they need to include:<\/p>\n

Curiosity<\/strong>. People need to be curious about your message. The subject needs to smoothly tease the reader into actually opening the content of the email.<\/p>\n

Urgency<\/strong>. The reader, when he sees your subjects, needs to know that the email is important and needs to be opened, right now. You need to plant the seeds of urgency in your subjects or your emails will seem non-essential to the reader.<\/p>\n

Practicality\/Usefulness<\/strong>. Readers do not like getting their time wasted. Before they give you the time investment of actually opening and reading your emails, they need to know that your company or your product will help them solve a problem or issue.<\/p>\n

That\u2019s the essence of a successful subject line. It hits on the pressure points for your readers, because you are creating a need for them to open your emails.<\/p>\n

How many times has an email hit your inbox, but you just didn\u2019t open it? You may have even opted into a specific email list; you probably opened the first few emails, even. But eventually, you stopped opening the emails. How many times have you unsubscribed from an email list?<\/p>\n

It was probably because the subject line didn\u2019t arouse any curiosity or urgency. The subject line didn\u2019t really communicate any potential upside for the immediate future\u2014the ROI for the time that you would spend reading the email seemed bleakly low.<\/p>\n

Killer subject line templates to use today <\/strong><\/p>\n

Email copywriting is both an art and a science. It\u2019s an art because you need to know what words to use to effectively arouse interest for your readers. It\u2019s a science because you will need to rigorously test what works for your audience.<\/p>\n

This is why most experienced copywriters will have a fully-stocked swipe file that they can pull from. A swipe file is a basically an arsenal of examples from other marketing or copywriting campaigns. It can contain headlines, subheadings, bullet points, paragraphs, and subject lines. And from that, you can use the past examples and tweak them to match your campaigns.<\/p>\n

We\u2019re going to look at some powerful subject lines that successfully convey curiosity, urgency, or usefulness.<\/p>\n