{"id":923,"date":"2014-05-16T05:31:28","date_gmt":"2014-05-16T09:31:28","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=923"},"modified":"2014-05-15T16:45:26","modified_gmt":"2014-05-15T20:45:26","slug":"florist-2-0-newsletter-may-16-2014","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/newsletters\/florist-2-0-newsletter-may-16-2014","title":{"rendered":"Florist 2.0 Newsletter: May 16, 2014"},"content":{"rendered":"<h2>HOW STRESS CAN MAKE YOUR LIFE BETTER, NOT WORSE<\/h2>\n<p><a href=\"http:\/\/www.florist20.com\/community\/threads\/how-to-benefit-from-stress.37835\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ci4.googleusercontent.com\/proxy\/0oVdFY4Ovy4Z1qSrWr7VH_SmXmSp5QaK_L5N4il6L8EZGSWH2TU-hRjFrION8CT-y_-VNiwvNoS515OHAvrbkg8Xi40QJt60MdrYyhc=s0-d-e1-ft#http:\/\/ongimg.flowerchat.com\/images\/875374d41b2b908.jpg\" alt=\"\" width=\"516\" height=\"350\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #999999;\">Mother\u2019s Day has come and gone, but in flower shops across the country, the springtime madness marches on.<\/p>\n<p style=\"color: #999999;\">\u201cWe are still full throttle with proms, graduations, weddings, Memorial Day, garden center sales and Dominican\/Haitian Mother\u2019s Day,\u201d said Rick Canale of Exotic Flowers in Boston, Mass.<\/p>\n<p style=\"color: #999999;\">In spite of the heavy workload, Canale\u2019s staff remains upbeat. That\u2019s not just because good customer service requires positivity (as every Exotic Flowers employee knows) or that a lengthy to-do list means the money\u2019s flowing.<\/p>\n<p style=\"color: #999999;\">It\u2019s also because the Exotic Flowers team makes a point of \u201cbreaking bread together and sharing laughs.\u201d The staff has turned stress into a positive thing, using it to tighten interpersonal relationships. As a result, shop morale improves.<\/p>\n<p style=\"color: #999999;\">Stanford University health psychologist Kelly McGonigal explained this phenomenon during a recent TED talk.\u00a0<a style=\"color: #1155cc;\" href=\"http:\/\/www.florist20.com\/community\/threads\/how-to-benefit-from-stress.37835\/\" target=\"_blank\">more&#8230;<\/a><\/p>\n<hr \/>\n<p style=\"color: #999999;\"><span style=\"font-weight: bold; color: #34495e;\">WERE THEY REALLY SATISFIED? HOW TO\u00a0<\/span><span class=\"boomerang-time-zone\" style=\"font-weight: bold; color: #34495e;\">GET<\/span><span style=\"font-weight: bold; color: #34495e;\">\u00a0CUSTOMERS&#8217; CANDID OPINIONS<\/span><\/p>\n<p style=\"color: #999999;\">The dust is settling after Mother\u2019s Day week, which means this is the time when florists will be reflecting on and examining the week that just went by. Smart florists will be following the advice of guys like Tim Huckabee and Bill Schodowski who routinely preach having a prompt post-holiday staff meeting to discuss and compare notes while memories are fresh.<\/p>\n<p style=\"color: #999999;\">But navel-gazing can only get you so far. While a staff meeting will help you identify strengths and weaknesses within your organization, you are still missing an immensely valuable piece of the equation. Customer feedback &#8211; detailed customer feedback!\u00a0<a style=\"color: #1155cc;\" href=\"http:\/\/www.florist20.com\/blog\/business-tips\/customers-tell-real-story-mothers-day-satisfaction?utm_source=FB&amp;utm_medium=Florist+Marketing&amp;utm_campaign=Blog%2Bfrom%2BFlorist+2.0+Blog\" target=\"_blank\">more&#8230;<\/a><\/p>\n<hr \/>\n<p style=\"color: #999999;\"><span style=\"font-weight: bold; color: #34495e;\">HOW TO CRAFT ATTENTION-GRABBING EMAILS<\/span><\/p>\n<p style=\"color: #999999;\"><a href=\"http:\/\/www.florist20.com\/blog\/email-marketing-2\/promotional-email-craft-attention-grabbing-emails?utm_source=FB&amp;utm_medium=Florist+2.0&amp;utm_campaign=Blog%2Bfrom%2BFlorist+2.0+Blog\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/ongimg.flowerchat.com\/images\/85953739d7836606.jpg\" alt=\"\" width=\"242\" height=\"242\" \/><\/a>Email marketing isn\u2019t necessarily easy. Even if you have something of value to offer to your list, it may not even matter. There are countless other companies and marketers that are vying your customers\u2019 attention. People are spammed relentlessly and recklessly. There is a sea of white noise that you must escape if you want your campaign to be successful.\u00a0<a style=\"color: #1155cc;\" href=\"http:\/\/www.florist20.com\/blog\/email-marketing-2\/promotional-email-craft-attention-grabbing-emails?utm_source=FB&amp;utm_medium=Florist+2.0&amp;utm_campaign=Blog%2Bfrom%2BFlorist+2.0+Blog\" target=\"_blank\">more&#8230;<\/a><\/p>\n<hr \/>\n<p style=\"color: #999999;\"><span style=\"font-weight: bold; color: #34495e;\">GOOGLE SHOPPING CAMPAIGNS TRANSITION TIPS<\/span><\/p>\n<p style=\"color: #999999;\"><a href=\"http:\/\/searchenginewatch.com\/article\/2340382\/Google-Shopping-Campaigns-Transition-Tips\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/ongimg.flowerchat.com\/images\/12853739f30c98e1.jpg\" alt=\"\" width=\"287\" height=\"252\" \/><\/a>Google has officially announced that the current Google Shopping product ad format will be fully replaced by Google Shopping Campaigns in August.<br \/>\nOnline advertisers who were part of the Google Shopping Campaigns beta program have had a year of experience with the program. But for the majority of advertisers, Google Shopping Campaigns has only been available for a month, and will take overa large part of their Google ads in less than four months.\u00a0<a style=\"color: #1155cc;\" href=\"http:\/\/searchenginewatch.com\/article\/2340382\/Google-Shopping-Campaigns-Transition-Tips\" target=\"_blank\">more&#8230;<\/a><\/p>\n<hr \/>\n<p style=\"color: #999999;\"><span style=\"font-weight: bold; color: #34495e;\">3 ECOMMERCE MISTAKES TO AVOID, ACCORDING TO SCIENCE<\/span><\/p>\n<p style=\"color: #999999;\"><a href=\"http:\/\/www.shopify.com\/blog\/14116937-3-ecommerce-design-mistakes-to-avoid-according-to-science\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/ongimg.flowerchat.com\/images\/8475373a44e2f5e7.jpg\" alt=\"\" width=\"200\" height=\"201\" \/><\/a>A few years ago, two marketing professors conducted a study involving jams. It\u2019s since become a landmark. The researchers set up a tasting booth in a supermarket and offered jams to customers. On one\u00a0Saturday, they offered 24 flavors. On the\u00a0next Saturday, they offered 6 flavors.<br \/>\nWhat happened?\u00a0<a style=\"color: #1155cc;\" href=\"http:\/\/www.shopify.com\/blog\/14116937-3-ecommerce-design-mistakes-to-avoid-according-to-science?utm_content=bufferd0e0e&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\">more&#8230;<\/a><\/p>\n<hr \/>\n<p style=\"color: #999999;\"><span style=\"color: #a5cd38;\">There are far better things ahead than any we leave behind.\u00a0<\/span><span style=\"font-style: italic; color: #bdc3c7;\">&#8211; C.S. Lewis<\/span><\/p>\n<hr \/>\n<p style=\"color: #999999;\"><span style=\"font-weight: bold; color: #34495e;\">DELIVERY COSTS: HOW MUCH IS TOO MUCH?\u00a0<\/span><\/p>\n<p style=\"color: #999999;\">Florists weigh in on what&#8217;s an appropriate charge for a hand-delivered floral gift.\u00a0\u00a0<a style=\"color: #1155cc;\" href=\"http:\/\/www.florist20.com\/community\/threads\/delivery-prices-how-much-is-too-much.37675\/\" target=\"_blank\">more&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOW STRESS CAN MAKE YOUR LIFE BETTER, NOT WORSE &nbsp; Mother\u2019s Day has come and gone, but in flower shops across the country, the springtime madness marches on. \u201cWe are still full throttle with proms, graduations, weddings, Memorial Day, garden center sales and Dominican\/Haitian Mother\u2019s Day,\u201d said Rick Canale of Exotic Flowers in Boston, Mass. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","hentry","category-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Florist 2.0 Newsletter: May 16, 2014<\/title>\n<meta name=\"description\" content=\"HOW STRESS CAN MAKE YOUR LIFE BETTER, NOT WORSE &nbsp; 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The early Mother\u2019s Day gifts were part of \u201cCelebrate Mom,\u201d a fundraiser to help the local hospital, DCH Health System, purchase beds for its neonatal unit. Those extra\u2026","rel":"","context":"In &quot;Florists&quot;","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2015\/05\/May-15-photo-2.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1941,"url":"https:\/\/www.florist20.com\/blog\/florists\/oklahoma-florist-markets-experiential-gift-mothers-day","url_meta":{"origin":923,"position":5},"title":"Oklahoma Florist Markets Experiential Gift for Mother&#8217;s Day","author":"Katie Hendrick","date":"May 5, 2016","format":false,"excerpt":"Mother-daughter relationships are very important at Madeline's Flowers in Edmond, Oklahoma. 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For $100, participants receive\u2026","rel":"","context":"In &quot;Florists&quot;","block_context":{"text":"Florists","link":"https:\/\/www.florist20.com\/blog\/category\/florists"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2016\/05\/Screen-Shot-2016-05-05-at-10.15.15-AM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":2,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":925,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions\/925"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}