{"id":988,"date":"2014-07-23T12:55:30","date_gmt":"2014-07-23T16:55:30","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=988"},"modified":"2014-07-23T12:55:30","modified_gmt":"2014-07-23T16:55:30","slug":"remember-email-marketing-basics","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics","title":{"rendered":"Remember These Email Marketing Basics"},"content":{"rendered":"

Effective communication is vital to growing\u00a0a successful florist business. Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions. Getting started with email marketing is easy, but we\u2019ve put together these top tips to help you put together an email marketing plan that works from the off.<\/p>\n

1. Get your timing right<\/h2>\n

Even though customers sign up to receive emails, they do not want bombarding with them every day. You can overcome \u2018email irritation\u2019 by developing an email marketing plan that sends information to customers only when they need it. If you want to keep regular contact with your customers through email then consider sending out a weekly or monthly email. Unless you have a regular customer base and lots of information to share, start with a monthly email to test the waters and see how your customers respond.<\/p>\n

2. Be selective in the information you share<\/h2>\n

You only need to share important information with your customers. Think about what you would want to know if you were receiving the email. Information about new products or offers is fine, but sending details of everything you sell might get tedious. If customers want to know your stock, they will come into the store to view it. Giving out too much information makes the marketing less effective and risks those dreaded \u2018Unsubscribe me!\u2019 requests.<\/p>\n

3. Spend time on presentation<\/h2>\n

There are a number of different formats for emails nowadays and your email marketing plan needs to give due consideration to the type you are planning to send. Think about your customers. Would most of them read their emails on a smartphone (more than 50% of people do!)? If so, you might want to consider simple formats without heavy image backgrounds so that the emails load faster. If you know that most of your customers would read their emails on a laptop screen, you can afford to spend more time on fancy formatting.<\/p>\n

Thinking carefully about these three things will help you get off to a great start with email marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"

Effective communication is vital to growing\u00a0a successful florist business. Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions. Getting started with email marketing is easy, but we\u2019ve put […]<\/p>\n","protected":false},"author":1917,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-988","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"\nRemember These Email Marketing Basics<\/title>\n<meta name=\"description\" content=\"Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remember These Email Marketing Basics\" \/>\n<meta property=\"og:description\" content=\"Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics\" \/>\n<meta property=\"og:site_name\" content=\"Florist 2.0 Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Florist.WebSites\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-23T16:55:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/03\/logo-seo-300.png\" \/>\n\t<meta property=\"og:image:width\" content=\"296\" \/>\n\t<meta property=\"og:image:height\" content=\"102\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cody\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:site\" content=\"@Florist_20\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics\"},\"author\":{\"name\":\"Cody\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/3535c9abebaa8ea0a958bd91528333ac\"},\"headline\":\"Remember These Email Marketing Basics\",\"datePublished\":\"2014-07-23T16:55:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics\"},\"wordCount\":367,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics\",\"name\":\"Remember These Email Marketing Basics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\"},\"datePublished\":\"2014-07-23T16:55:30+00:00\",\"description\":\"Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/email-marketing\\\/remember-email-marketing-basics#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Remember These Email Marketing Basics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"name\":\"Florist 2.0 Blog\",\"description\":\"Online marketing tips and floral industry news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#organization\",\"name\":\"Florist 2.0 Blog\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/wp-content\\\/uploads\\\/2008\\\/08\\\/logo-web.jpg\",\"width\":300,\"height\":111,\"caption\":\"Florist 2.0 Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Florist.WebSites\",\"https:\\\/\\\/x.com\\\/Florist_20\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/#\\\/schema\\\/person\\\/3535c9abebaa8ea0a958bd91528333ac\",\"name\":\"Cody\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5508a0b375b96bc920582eacb8b1ffa8dee053a3ca23ce80c7180ec15ce429fd?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5508a0b375b96bc920582eacb8b1ffa8dee053a3ca23ce80c7180ec15ce429fd?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5508a0b375b96bc920582eacb8b1ffa8dee053a3ca23ce80c7180ec15ce429fd?s=96&r=g\",\"caption\":\"Cody\"},\"url\":\"https:\\\/\\\/www.florist20.com\\\/blog\\\/author\\\/copify\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Remember These Email Marketing Basics","description":"Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics","og_locale":"en_US","og_type":"article","og_title":"Remember These Email Marketing Basics","og_description":"Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions.","og_url":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics","og_site_name":"Florist 2.0 Blog","article_publisher":"https:\/\/www.facebook.com\/Florist.WebSites","article_published_time":"2014-07-23T16:55:30+00:00","og_image":[{"width":296,"height":102,"url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/03\/logo-seo-300.png","type":"image\/png"}],"author":"Cody","twitter_card":"summary_large_image","twitter_creator":"@Florist_20","twitter_site":"@Florist_20","twitter_misc":{"Written by":"Cody","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics#article","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics"},"author":{"name":"Cody","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/3535c9abebaa8ea0a958bd91528333ac"},"headline":"Remember These Email Marketing Basics","datePublished":"2014-07-23T16:55:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics"},"wordCount":367,"commentCount":0,"publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics","url":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics","name":"Remember These Email Marketing Basics","isPartOf":{"@id":"https:\/\/www.florist20.com\/blog\/#website"},"datePublished":"2014-07-23T16:55:30+00:00","description":"Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions.","breadcrumb":{"@id":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.florist20.com\/blog\/email-marketing\/remember-email-marketing-basics#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.florist20.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Remember These Email Marketing Basics"}]},{"@type":"WebSite","@id":"https:\/\/www.florist20.com\/blog\/#website","url":"https:\/\/www.florist20.com\/blog\/","name":"Florist 2.0 Blog","description":"Online marketing tips and floral industry news","publisher":{"@id":"https:\/\/www.florist20.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.florist20.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.florist20.com\/blog\/#organization","name":"Florist 2.0 Blog","url":"https:\/\/www.florist20.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","contentUrl":"https:\/\/www.florist20.com\/blog\/wp-content\/uploads\/2008\/08\/logo-web.jpg","width":300,"height":111,"caption":"Florist 2.0 Blog"},"image":{"@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Florist.WebSites","https:\/\/x.com\/Florist_20"]},{"@type":"Person","@id":"https:\/\/www.florist20.com\/blog\/#\/schema\/person\/3535c9abebaa8ea0a958bd91528333ac","name":"Cody","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5508a0b375b96bc920582eacb8b1ffa8dee053a3ca23ce80c7180ec15ce429fd?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5508a0b375b96bc920582eacb8b1ffa8dee053a3ca23ce80c7180ec15ce429fd?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5508a0b375b96bc920582eacb8b1ffa8dee053a3ca23ce80c7180ec15ce429fd?s=96&r=g","caption":"Cody"},"url":"https:\/\/www.florist20.com\/blog\/author\/copify"}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6CUyJ-fW","jetpack-related-posts":[{"id":523,"url":"https:\/\/www.florist20.com\/blog\/social-media\/effective-online-marketing-requires-a-social-media-connection","url_meta":{"origin":988,"position":0},"title":"Effective Online Marketing Requires A Social Media Connection","author":"theRKF","date":"October 3, 2012","format":false,"excerpt":"When small business looks for ways to attract new customers by joining the ever-expanding internet marketplace, it is important that special attention is paid to creating an internet presence that becomes a real resource for your customers. \u00a0So far, the focus seems to be on creating a place on Social\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1013,"url":"https:\/\/www.florist20.com\/blog\/florists\/tips-choosing-digital-marketing-partner","url_meta":{"origin":988,"position":1},"title":"Tips for Choosing a Digital Marketing Partner","author":"Jenna","date":"August 19, 2014","format":false,"excerpt":"Choosing the right digital marketing partner can be a difficult task for any small\u00a0business. There are countless new services launching almost daily and it's hard to keep up with what really works today for marketing a florist business. Here are 5 tips\u00a0to keep in mind when choosing a potential digital\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1006,"url":"https:\/\/www.florist20.com\/blog\/business-tips\/storytelling-can-build-real-connection-audience","url_meta":{"origin":988,"position":2},"title":"How Storytelling Can Build a Real Connection with your Audience","author":"theRKF","date":"August 25, 2014","format":false,"excerpt":"When people think of marketing, they think of sleazy salesman equipped with lies and snake oil. They think of the unfavorable times that their wallets were gutted by unfulfilled promises. They think of dishonest corporate culture that is filled to the brim cold, often robotic, ideas and slogans. People do\u2026","rel":"","context":"In "Business Tips"","block_context":{"text":"Business Tips","link":"https:\/\/www.florist20.com\/blog\/category\/business-tips"},"img":{"alt_text":"What is your story?","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/08\/storytelling-e1408036761116.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/08\/storytelling-e1408036761116.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/08\/storytelling-e1408036761116.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":260,"url":"https:\/\/www.florist20.com\/blog\/social-media\/social-media-marketing-tips-florists","url_meta":{"origin":988,"position":3},"title":"Social Media Marketing Tips for Florists","author":"Strider Writing Team","date":"February 24, 2011","format":false,"excerpt":"Marketing can make or break a business.\u00a0 This proves to be especially true for small businesses like florists.\u00a0 It is very important to keep traditional marketing as a part of a business plan, it is almost equally important to consider marketing through social media tools.\u00a0 A business may have to\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.florist20.com\/blog\/category\/social-media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":580,"url":"https:\/\/www.florist20.com\/blog\/pay-per-click\/googles-new-enhanced-campaigns-in-adwords-can-boost-business-for-florists","url_meta":{"origin":988,"position":4},"title":"Google’s New Enhanced Campaigns in AdWords Can Boost Business for Florists","author":"theRKF","date":"March 19, 2013","format":false,"excerpt":"You are always looking for new ways to reach new customers. You are always looking for new ways to reach existing customers. This is typically where Internet marketing comes into play. One of the Internet marketing tools you can add to your marketing toolbox is the new and improved enhanced\u2026","rel":"","context":"In "Pay Per Click"","block_context":{"text":"Pay Per Click","link":"https:\/\/www.florist20.com\/blog\/category\/pay-per-click"},"img":{"alt_text":"Google AdWords","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/03\/google-adwords.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/03\/google-adwords.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2013\/03\/google-adwords.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":900,"url":"https:\/\/www.florist20.com\/blog\/email-marketing\/promotional-email-start-successful-campaign","url_meta":{"origin":988,"position":5},"title":"The Promotional Email: How to Start a Successful Campaign","author":"Rome K","date":"May 6, 2014","format":false,"excerpt":"We all hate spam. The hatred is universal and unequivocal. I have not met one single person who enjoys receiving spam in his inbox. But yet, spam still exists\u2014in shocking numbers. Because of this, many businesses are gun-shy when it comes to email marketing\u2014afraid that they are going to frustrate\u2026","rel":"","context":"In "Email Marketing"","block_context":{"text":"Email Marketing","link":"https:\/\/www.florist20.com\/blog\/category\/email-marketing"},"img":{"alt_text":"Email Marketing","src":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/Email-marketing.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/Email-marketing.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.florist20.com\/blog\/wp-content\/uploads\/2014\/05\/Email-marketing.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/users\/1917"}],"replies":[{"embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/comments?post=988"}],"version-history":[{"count":2,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/988\/revisions"}],"predecessor-version":[{"id":990,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/posts\/988\/revisions\/990"}],"wp:attachment":[{"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/media?parent=988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/categories?post=988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.florist20.com\/blog\/wp-json\/wp\/v2\/tags?post=988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}