{"id":994,"date":"2014-07-29T10:58:43","date_gmt":"2014-07-29T14:58:43","guid":{"rendered":"http:\/\/www.florist20.com\/blog\/?p=994"},"modified":"2014-07-29T11:00:27","modified_gmt":"2014-07-29T15:00:27","slug":"facebook-marketing","status":"publish","type":"post","link":"https:\/\/www.florist20.com\/blog\/social-media\/facebook-marketing","title":{"rendered":"Facebook Marketing"},"content":{"rendered":"<p class=\"normal\">Facebook can be used for many things, and sometimes the options can be blinding. Mark Wallrapp, Facebook\u2019s Director of Strategic Accounts, suggests focusing on less to accomplish more. He recommends staying true to the voice of the brand and tapping into people\u2019s emotions. He states that\u00a0companies need to figure out what they are good at, then \u201cgo a mile deep\u201d instead of trying to spread a mile wide.<\/p>\n<p class=\"normal\">Brands need to not only reach fans and customers, but engage them. Jeff Jenkins, Taco Bell\u2019s Resident Disruptor recognizes that communication between companies and customers goes two ways, so companies must now learn to listen. He noted at Silicon Beach Fest that marketing has changed and requires a new model. \u201cWe\u2019re always listening. You should always listen to consumers,\u201d he added.<\/p>\n<p class=\"normal\">Wallrapp said marketers are still searching for ways to accurately attribute conversion. Facebook is excellent for building relationships, but the costs of paid and organic reach are increasing. One possible solution is to convert customers to brand advocates, sharing the company\u2019s message. That can increase reach, and it is evident as companies try to find ways to reward customers and fans for sharing posts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook can be used for many things, and sometimes the options can be blinding. Mark Wallrapp, Facebook\u2019s Director of Strategic Accounts, suggests focusing on less to accomplish more. He recommends staying true to the voice of the brand and tapping into people\u2019s emotions. He states that\u00a0companies need to figure out what they are good at, [&hellip;]<\/p>\n","protected":false},"author":1916,"featured_media":996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,12],"tags":[21,25,26,23,27,24],"class_list":["post-994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","category-social-media","tag-digital-marketing","tag-facebook","tag-facebook-marketing","tag-online-marketing","tag-social-marketing","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Marketing<\/title>\n<meta name=\"description\" content=\"Facebook can be used for many things, and sometimes the options can be blinding. 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