AdWords to add Address to Local Businesses

[CHR]

From Search Engine Land:
Google AdWords To Add Addresses On Ads: Location Extensions

Jul 24, 2009 at 4:09pm ET by Barry Schwartz


The Google AdWords Blog announced they will be allowing advertisers to add the full address to their search ads through location extensions.
Location extensions gives advertisers a way to create new local ads with extensions from scratch or add extensions to your existing text ads. This will replace the need to have local business ads as a separate ad unit. The feature is not yet live for all, Google will roll it out to advertisers in the upcoming weeks, but you will be able to add this feature in the future. To do so, you login to AdWords, click on a campaign, then click on settings. Then under the Audience > Locations section, you can select “Show relevant addresses with your ads.” A Google Local Business Listing is required to make this possible, for more information, see this help document.


I believe, Google started testing this feature in December 2007. I even took a screen shot, back then:





For a full overview of this new AdWords feature, see the AdWords help section.

With the right keyword targeting, the local address could really help your shop stand out from OGs and show LOCAL.

You MUST have a claimed listing via the Local Business Center to utilize this feature.

Looking forward to seeing how this plays out.

 

[LJVF]

Good find Cathy. Adwords has a long way to go in my book, but this is at least a step in the right direction.

 

[duanermb]

Our address has been showing up in AdWords for a long time. (This announcement caused me some confusion) Likely sometime in 2007, but only for campaigns that were Geo-Targeted for Winnipeg only where we use a broader keyword matching and you had to be opted into Google Map advertising. (IIRC)

Definitely a step in the right direction!

 

[Dazeal]

Saw this on TC, ty for digesting it for me.