Hello All,
Some of you may have come across this, in case you have not, Google has some really nice articles in a section they call 'conversion university' to help improve the effectiveness of pay-per-click programs.
Here is a link to it, with a great article to start with. The other articles are on the left:
http://www.google.com/analytics/cu/cv_conversion_health.html
Some of you may have come across this, in case you have not, Google has some really nice articles in a section they call 'conversion university' to help improve the effectiveness of pay-per-click programs.
Here is a link to it, with a great article to start with. The other articles are on the left:
http://www.google.com/analytics/cu/cv_conversion_health.html