Millennials, the current cohort of 18-year-olds to 30-somethings, value experiences over physical things. This generation focuses its spending on travel, concerts, social events, and cultural programs. Millennials’ estimated income is more than $230 billion, representing 21% of all money earned in Canada alone. In 15 years, they’ll represent 75% of the labour force. It’s time to listen to their wants!
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Experiences! How to Attract Millennials To Your Flower Shop
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