1. Target consumers who are looking for a gift...
Consumers come to your website because they are looking for a product or service. When the consumer hits your website, you know they’re interested in your floral products and want more information. So how do you attract them? The best ways to attract consumers who are looking for your floral products and services is to make sure your website can be found in the search engines, the directories, to use pay-per-click ads like Google Adwords and to get your floral articles published everywhere you can online.
2. Start a Conversation...
When a consumer walks in your store, you don’t immediately try to sell them. Instead you introduce yourself and try to get a conversation going by asking them questions. First you find out what you can about their gift needs and which flowers would best suit their needs.
The same is true with your website. If you immediately try to sell the consumer, you’ll turn the consumer off and they’ll go away. Instead, write marketing copy on your website that begins a conversation with the consumer.
Start by asking them the most common questions on their minds relative to your flower products or service. Continue to ask questions about their flower needs. Use this virtual conversation to spell out the consumers concerns and, once you’ve defined them, explain how your flower shop will provide that and service their needs.
3. Build a Relationship by Being Helpful...
Where does your best business come from? Repeat consumers you’ve been helping for years.
Converting online consumers to clients involves doing the same things with your website marketing. Offer a free newsletter to consumers to prompt them to give you their contact information. List commonly asked floral questions; then the answer. Include content on the website that demonstrates your flower shop's expertise and knowledge of your consumers floral needs.
4. Make it Personal...
Make a personal connection with your consumer. Use your website to help the consumer get to know you.
Post a picture of yourself or your staff.
- Try using audio or video clips with ideas the consumer.
- Using ‘Live Help’ on your site.
Remember, your best competitive advantage is the strength of your relationship with your consumers.
Here is what Decker Marketing suggests...
http://decker.typepad.com/welcome/2004/12/35_quick_ideas_.html
