Is Gmail Feeding Your Customers to the Competition?

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CHR

Design matters
Nov 28, 2002
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Is Gmail Feeding Your Customers to the Competition?

The irony of it all....
For example, a message from 1-800-Flowers.com pitching Father’s Day gifts earlier this month contained links to other merchants’ Father’s Day offers.
Too funny. Wonder how Google figures which keyword to use to trigger the ads? Can we bid on contextual placement for the keywords "1-800-flowers" "FTD" and "Proflowers" and run ads saying 'save $X off" the keyword?

Ooooooooh I like it. :rolleyes:

Wonder whose ads are triggered by our reminders so it's really not that funny.

Could the next step be Gmail offering email campaigns the opportunity to block those contextual ad$ for a $mall fee?
 
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