Kick Off Summer With Wacky Sales Events
Father’s Day is a wonderful holiday for recognizing our dads (or the men in our lives who have treated us like dads). For florists, though, it’s one holiday that doesn’t get a lot of interest from consumers. So if you don’t market this manly event, you may be looking for some other ideas to generate sales during the month of June. (For those who haven’t given up hope for some Father’s Day sales, though, check out the new Facebook graphic, below. FlowerChat developed it specifically for you to post on your Facebook business page.)
So, what are some of the unique options that might induce customers to make an order during this kick-off month to summer? We’ve culled the weird, wonderful and wacky offerings of the web to compile a list of June occasions. Several of them offer opportunities for marketing to specific niches of your community, depending on your demographic. For example, June is Gay Pride Month. That celebration obviously lends itself to florists in communities with a large gay clientele. Perhaps you could cater to this demo by creating a bouquet and offering to donate a portion of its sales to a cause such as Aids Awareness?
June is also Rose Month (and June 12 is Red Rose Day), making it the perfect opportunity to offer some special prices on rose bouquets or single-stem sales.
Have a shop in a rural area or region with a lot of farms? Perhaps you could develop a promotion in support of June’s Dairy Month. Or, for a Candy Month marketing effort, create a bouquet that incorporates chocolate kisses, licorice whips or suckers.
(June is also National Accordion Awareness Month. But we’re going to guess that holiday might generate even less interest than Father’s Day…)
June 18’s National Splurge Day lends itself toward a promotion encouraging your customers to treat themselves to flowers. National Pink Day on June 23? How about a special discount on all pink flowers? For Beautician’s Day, on June 26, contact local salons and offer them a special to give each of their stylists a special floral arrangement.
What else is going on in June? Here’s a list of some of the other crazy “celebrations” this month. If they don’t necessarily lend themselves toward the basis of a special promotion, then they’re good for a laugh, in a blog post on your website or for inclusion in your next e-newsletter.
June is:
Daily events:
1 Dare Day
1 Flip a Coin Day
2 National Bubba Day
2 National Rocky Road Day
3 Repeat Day (I said "Repeat Day")
4 Applesauce Cake Day
4 Hug Your Cat Day
4 Old Maid's Day
5 World Environment Day
6 National Gardening Exercise Day- Get out and exercise with your plants.
6 National Yo-Yo Day
7 National Chocolate Ice Cream Day
7 National Doughnut Day
8 Best Friends Day (see last week’s newsletter for a graphic to promote this day)
8 Name Your Poison Day
9 Donald Duck Day
10 Iced Tea Day
11 Hug Holiday
12 Red Rose Day
13 Sewing Machine Day
14 Flag Day
15 National Hollerin' Contest Day
15 Smile Power Day
15 World Juggler's Day
16 Father's Day
16 Fresh Veggies Day
17 Eat Your Vegetables Day
18 Go Fishing Day
18 International Panic Day
18 National Splurge Day
19 World Sauntering Day
20 Ice Cream Soda Day
21 Go Skate Day
21 Finally Summer Day
22 National Chocolate Éclair Day
23 National Columnists Day
23 National Pink Day
23 Take Your Dog to Work Day
24 Swim a Lap Day
25 Log Cabin Day
25 National Catfish Day
26 Beautician's Day
26 Forgiveness Day
27 Sun Glasses Day
28 Insurance Awareness Day
28 Paul Bunyan Day
29 Camera Day
29 Hug Holiday
29 Waffle Iron Day
30 Meteor Day
Had any luck with unique holiday promotions? Share them with FlowerChat! Send a note to [email protected] or add a comment to this discussion below.
An Invitation to YOU!
We need your comments! FlowerChat can’t fulfill its mission to help florists without your participation in the forums! So take a moment to add YOUR thoughts to this discussion! Don’t see any comments listed yet? Be the first to start the discussion and encourage others to join in.
Father’s Day is a wonderful holiday for recognizing our dads (or the men in our lives who have treated us like dads). For florists, though, it’s one holiday that doesn’t get a lot of interest from consumers. So if you don’t market this manly event, you may be looking for some other ideas to generate sales during the month of June. (For those who haven’t given up hope for some Father’s Day sales, though, check out the new Facebook graphic, below. FlowerChat developed it specifically for you to post on your Facebook business page.)
So, what are some of the unique options that might induce customers to make an order during this kick-off month to summer? We’ve culled the weird, wonderful and wacky offerings of the web to compile a list of June occasions. Several of them offer opportunities for marketing to specific niches of your community, depending on your demographic. For example, June is Gay Pride Month. That celebration obviously lends itself to florists in communities with a large gay clientele. Perhaps you could cater to this demo by creating a bouquet and offering to donate a portion of its sales to a cause such as Aids Awareness?
June is also Rose Month (and June 12 is Red Rose Day), making it the perfect opportunity to offer some special prices on rose bouquets or single-stem sales.
Have a shop in a rural area or region with a lot of farms? Perhaps you could develop a promotion in support of June’s Dairy Month. Or, for a Candy Month marketing effort, create a bouquet that incorporates chocolate kisses, licorice whips or suckers.
(June is also National Accordion Awareness Month. But we’re going to guess that holiday might generate even less interest than Father’s Day…)
June 18’s National Splurge Day lends itself toward a promotion encouraging your customers to treat themselves to flowers. National Pink Day on June 23? How about a special discount on all pink flowers? For Beautician’s Day, on June 26, contact local salons and offer them a special to give each of their stylists a special floral arrangement.
What else is going on in June? Here’s a list of some of the other crazy “celebrations” this month. If they don’t necessarily lend themselves toward the basis of a special promotion, then they’re good for a laugh, in a blog post on your website or for inclusion in your next e-newsletter.
June is:
- Aquarium Month
- Fight the Filthy Fly Month
- National Adopt a Cat Month
- National Fresh Fruit and Vegetables Month
- Turkey Lovers Month
Daily events:
1 Dare Day
1 Flip a Coin Day
2 National Bubba Day
2 National Rocky Road Day
3 Repeat Day (I said "Repeat Day")
4 Applesauce Cake Day
4 Hug Your Cat Day
4 Old Maid's Day
5 World Environment Day
6 National Gardening Exercise Day- Get out and exercise with your plants.
6 National Yo-Yo Day
7 National Chocolate Ice Cream Day
7 National Doughnut Day
8 Best Friends Day (see last week’s newsletter for a graphic to promote this day)
8 Name Your Poison Day
9 Donald Duck Day
10 Iced Tea Day
11 Hug Holiday
12 Red Rose Day
13 Sewing Machine Day
14 Flag Day
15 National Hollerin' Contest Day
15 Smile Power Day
15 World Juggler's Day
16 Father's Day
16 Fresh Veggies Day
17 Eat Your Vegetables Day
18 Go Fishing Day
18 International Panic Day
18 National Splurge Day
19 World Sauntering Day
20 Ice Cream Soda Day
21 Go Skate Day
21 Finally Summer Day
22 National Chocolate Éclair Day
23 National Columnists Day
23 National Pink Day
23 Take Your Dog to Work Day
24 Swim a Lap Day
25 Log Cabin Day
25 National Catfish Day
26 Beautician's Day
26 Forgiveness Day
27 Sun Glasses Day
28 Insurance Awareness Day
28 Paul Bunyan Day
29 Camera Day
29 Hug Holiday
29 Waffle Iron Day
30 Meteor Day
Had any luck with unique holiday promotions? Share them with FlowerChat! Send a note to [email protected] or add a comment to this discussion below.
An Invitation to YOU!
We need your comments! FlowerChat can’t fulfill its mission to help florists without your participation in the forums! So take a moment to add YOUR thoughts to this discussion! Don’t see any comments listed yet? Be the first to start the discussion and encourage others to join in.