According to search guru Danny Sulllivan, results from a recent eye movement study by Microsoft's team show an interesting set of results. Though limited to only 18 participants, the eye tracking showed the importance of placing among the top 5 results for a query.
There's lots of other data about the size of snippets, the names of URLs, and the difference between searchers looking products vs information. If you're a search geek, you'll love this stuff.
There's lots of other data about the size of snippets, the names of URLs, and the difference between searchers looking products vs information. If you're a search geek, you'll love this stuff.