I am curious about our customers' opinions on loyalty programs. I'm posting this poll here, first - next week I'll post for the general FC membership.
Would you prefer to operate an internal loyalty program that only impacts purchases made directly at your shop (phone, online, in person)
OR
participate in a larger, national program (ala Air Miles, or various points programs) that might have more appeal but less relevance to your shop?
In-house programs require you to track everything and create the rewards. National programs allow for a larger scope of reward options but aren't as relevant to floral rewards.
Thoughts? Votes?
Would you prefer to operate an internal loyalty program that only impacts purchases made directly at your shop (phone, online, in person)
OR
participate in a larger, national program (ala Air Miles, or various points programs) that might have more appeal but less relevance to your shop?
In-house programs require you to track everything and create the rewards. National programs allow for a larger scope of reward options but aren't as relevant to floral rewards.
Thoughts? Votes?