Conversion rate targets?

[bloomz]

Holee cow guess we now know what's possible?

FTD.com leads online retailers in September conversion rate, study says


Flowers and gifts retailer FTD.com posted the highest visitor-to-sales conversion rate in September, 22.8%, surpassing rival and second-ranked 1-800-Flowers at 18.5%, Nielsen/NetRatings says in its MegaView Online Retail report, which was released today.

Ranked third was security software company McAfee, at 15.7%, followed by eBay, 14.7%; QVC, 14.7%; Proflowers.com, 14.7%; Lands’ End, 13.5%; Symantec, 12.1%; Amazon.com, 11.3% and JCPenney.com, 10.1%.
The report also noted automotive was the online retail category with the highest average order size at $1.19 million, followed by computer hardware, $1.02 million; event and movie tickets, $143; consumer electronics, $102; office supplies, $84; sporting goods and outdoor activities, $81; home and garden, $47; food and beverage, $47; apparel and accessories, $44; and shoes and athletic footwear, $44.

 

[BOSS]

Should be very interesting when FTD's numbers come out today at 10AM EST....

Very interesting indeed.....

 

[Griff]

Just a simple question

If I understand the numbers correctly, the conversion rate means that about 1 out of every 5 visitors to FTD.com results in a order. It also means that about 1 in 7 who visit Proflowers, QVC and Ebay results in an order and 1 out of every 10 for J C Penny. Now where is TF listed again?? How about all those OG sites everyone keeps talking about. Where are they listed. Isn't this getting very expensive to play this game??

 

[BOSS]

Isn't this getting very expensive to play this game??

Yes Sir it IS.... and it'll look alot worse I think in 2Q06 after Christmas and then 3Q06 and finally 4Q06 after the major holidays...maybe they'll devour each other from the inside out...

And Griff... you do understand the numbers correctly...check the job posting thread, should tell you where they are headed.