Saturday is National Sense of Smell Day. Sponsored by Sense of Smell Institute, National Sense of Smell Day aims to educate and raise awareness about the power of scents. Scent plays a powerful role within a business--something florists can use to their advantage in enhancing customers' experience in their shops.
Share some of these fun facts with your customers on your Facebook page:
1. Everyone has a unique odor identity similar to a fingerprint—no two people smell the same way except identical twins.
2. The human brain can process roughly 10,000 different smells in an area the size of a postage stamp.
3. A woman’s sense of smell is much stronger than a man’s.
4. A person’s sense of smell is weakest in the morning, and the ability to perceive odor increases throughout the day.
5. About 80 percent of what we taste is actually qualified by our sense of smell. This is why our taste is diminished during a cold or flu.
6. Prolonged exposure to unpleasant smells can actually impair your ability to smell. Wearing a mask over the nose and mouth can help lessen the effects of malodors.
7. Smell has a very powerful link to memory and links to the emotional regions of the brain more directly than other senses.
8. Our sense of smell is strongest in the spring and summer because of the added moisture in the air. It is also stronger after exercising because of the additional moisture in the nasal cavity.
9. Scent works in the opposite direction of other senses. With sight, sound and taste, we identify the information first and then react emotionally. With scents, we have an emotional reaction first and then identify the scent shortly thereafter.
10. People can remember smells with 65 percent accuracy after a year, while visual recall is about 50 percent after three months.
Share some of these fun facts with your customers on your Facebook page:
1. Everyone has a unique odor identity similar to a fingerprint—no two people smell the same way except identical twins.
2. The human brain can process roughly 10,000 different smells in an area the size of a postage stamp.
3. A woman’s sense of smell is much stronger than a man’s.
4. A person’s sense of smell is weakest in the morning, and the ability to perceive odor increases throughout the day.
5. About 80 percent of what we taste is actually qualified by our sense of smell. This is why our taste is diminished during a cold or flu.
6. Prolonged exposure to unpleasant smells can actually impair your ability to smell. Wearing a mask over the nose and mouth can help lessen the effects of malodors.
7. Smell has a very powerful link to memory and links to the emotional regions of the brain more directly than other senses.
8. Our sense of smell is strongest in the spring and summer because of the added moisture in the air. It is also stronger after exercising because of the additional moisture in the nasal cavity.
9. Scent works in the opposite direction of other senses. With sight, sound and taste, we identify the information first and then react emotionally. With scents, we have an emotional reaction first and then identify the scent shortly thereafter.
10. People can remember smells with 65 percent accuracy after a year, while visual recall is about 50 percent after three months.