Our sense is that many florsists—how about most ?-- struggle to balance the service side of their work with self-expression. Arthur Williams chooses to put his flamboyant foot forward, trusting that the business side will come along. “Most of my customers order by price range and the general feeling they want to express, leaving me with complete artistic freedom,” he writes. “That always works out best. I truly believe that if you do what you love, it will take care of you.”
