Building Your Facebook Presence by Leveraging the Open Graph Protocol
With more than 400 million users, the greatest majority of whom log on weekly, Facebook is fast becoming the centralized home base of Internet users. They come to connect with friends, with family, with organizations, even with businesses. They share their lives, their photos, their experiences and most importantly, they share their links.
If you do business online, chances are high you’ve already explored Facebook and asked yourself what you need to do to tap into the vast audience congregating there. While taking the time to build a Facebook Page for your business and then working to promote it among your customer base is a great plan, the companies that are serious about building up a strong social presence need to explore making their web sites accessible via the Open Graph Protocol as well.
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With more than 400 million users, the greatest majority of whom log on weekly, Facebook is fast becoming the centralized home base of Internet users. They come to connect with friends, with family, with organizations, even with businesses. They share their lives, their photos, their experiences and most importantly, they share their links.
If you do business online, chances are high you’ve already explored Facebook and asked yourself what you need to do to tap into the vast audience congregating there. While taking the time to build a Facebook Page for your business and then working to promote it among your customer base is a great plan, the companies that are serious about building up a strong social presence need to explore making their web sites accessible via the Open Graph Protocol as well.
Download the complete article