The Floral Marketing Research Fund recently released a new document, "A Social Media Guide for Floral Retailers and Wholesalers."
This project explores current social media research and usage among other industries to identify the most effective social media techniques that have the greatest applicability to today's floral industry businesses.
The individual chapters of the Social Media Guide are listed below. When you click on the name of each chapter, you will be taken to a landing page for that chapter that contains an outline of the chapter content and links to other resources that may be pertinent.
This guide was funded with the support of the Flower Promotion Organization.
Table of Contents:
http://www.floralmarketingresearchfund.org/research-reports.html
This project explores current social media research and usage among other industries to identify the most effective social media techniques that have the greatest applicability to today's floral industry businesses.
The individual chapters of the Social Media Guide are listed below. When you click on the name of each chapter, you will be taken to a landing page for that chapter that contains an outline of the chapter content and links to other resources that may be pertinent.
This guide was funded with the support of the Flower Promotion Organization.
Table of Contents:
- Introduction
- Understanding Social Media – The Big Picture
- Successful Case Studies of Social Media Implementation
- Social Media Channels, Tools, and Techniques
- Social Marketing
- Optimizing for Mobile Technologies
- Recommendations
- Glossary of Social Media Terminology
- Recommended Sites
- Other Social Media Guides
- Dr. Charlie Hall (holder of the Ellison Chair of International Floriculture at Texas A&M University)
- Jeff Korhan (global digital marketing speaker, author, syndicated publisher, and consultant for the green industry)
- Dr. Bridget Behe (Professor of Horticulture Marketing at Michigan State University)
- Dr. Chengyan Yue (holder of the·Todd and Barbara Bachman Endowed Chair in Horticultural Science at the University of Minnesota)
http://www.floralmarketingresearchfund.org/research-reports.html
