Organic Posts Are Most Popular Social Tactic But Paid Ads Are More Successful: Report
Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.
Some of the most convincing arguments against social ads are that people don’t want to be sold to while they’re socialising and that you can’t always trust the validity of personal data on networks like Facebook.
In fact our own head of social Matt Owen recently blogged about the problems he encountered with gauging the success of Promoted Posts due to poor targeting tools and fake profiles.
But a new report from Kenshoo shows that although organic posts (such as maintaining a branded Facebook page) are the most popular social tactic, paid ads actually proved to be the most successful approach.
The report, which is based on in-depth survey with...
Read the rest of the story where the post originated at:
http://econsultancy.com/us/blog/627...eport?utm_medium=email&utm_source=daily_pulse
Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.
Some of the most convincing arguments against social ads are that people don’t want to be sold to while they’re socialising and that you can’t always trust the validity of personal data on networks like Facebook.
In fact our own head of social Matt Owen recently blogged about the problems he encountered with gauging the success of Promoted Posts due to poor targeting tools and fake profiles.
But a new report from Kenshoo shows that although organic posts (such as maintaining a branded Facebook page) are the most popular social tactic, paid ads actually proved to be the most successful approach.
The report, which is based on in-depth survey with...
Read the rest of the story where the post originated at:
http://econsultancy.com/us/blog/627...eport?utm_medium=email&utm_source=daily_pulse