Saw a press release from Smithers-Oasis online and thought you all might find it of value. I've pulled out the most important stuff, but I'll include the link at the end if you want to read the original:
As you begin your marketing for the upcoming Mother’s Day season, you can prepare for a successful season with these marketing tips:
Visual Marketing Inspires Impulse Purchases. A point-of-sale display (POS) is a popular marketing device for advertising or selling products near the area in a retail location where a transaction takes place. POS marketing helps to generate product awareness and encourage customers to purchase more at checkout.1
In a retail florist shop, POS displays can include finished arrangements, decorative upgrades to an arrangement, flower food packets, bunch cutters for home use, a countertop “menu” with design recipe options, posters, coupons and more.
Keep these tips from Business 2 Community2 in mind when creating attractive displays for your shop:
• Be bold: Draw customers’ attention with bright, bold displays both inside and outside of your shop. Include clear incentives for customers to enter and ultimately purchase.
• Show your product in use: Experiment with contrasting colors, designs and embellishments to showcase your array of design abilities and various price-point options.
• Include add-ons: Upsell arrangements with decorative accessories, flower-type upgrades and more. Show tangible products when possible to help customers visualize and increase desire.
Reach Current and Potential Customers via Social Media
With one-seventh of the world’s population engaged on at least one social platform, social media is quickly becoming one of the fastest-growing forms of communication for businesses. Don’t miss out on a virtually cost-free option to promote your shop this Mother’s Day!
• A recent study found that when users engage with friends on social media sites, it’s the pictures they took that enjoyed most. In fact, 44 percent of respondents said they were more likely to engage with brands if they post pictures.
• Facebook, twitter, Pinterest and Instagram are four popular outlets that encourage photo posting and sharing between users. Publish daily pictures of your designs, shop displays and more, and provide an incentive for users to share with their friends. Also, create special discounts and coupons to help drive traffic to your shop.
Visit the online Design Gallery at oasisfloral.com to download Mother’s Day images and recipes to share with your fans.
Heard It From a Wholesaler
Use your wholesaler as a resource and work together to determine the trends and products that are right for your shop. Margaret Herget,
director of marketing, Baisch and Skinner, offers the following tips to help you succeed this Mother’s Day!
Prepare Promotional Pieces and display them early to get customers thinking about Mother’s Day now. a Person may visit your shop for an everyday arrangement but may ask about placing an order for Mother’s Day if they’re reminded by visual cues.
• Mother’s Day is the second-largest floral holiday, so it is important to start your planning early. Begin by going through your orders and
sales recorded from the previous Mother’s Day holiday to prepare your orders for this year. Then, take advantage of pre-book sales in March
and April that will save you time and money.
• Embrace Mother’s Day as an opportunity to promote your shop’s other offerings and seasonal items to a captive audience. With proms
and weddings happening around the same time, promotional inserts delivered with Mother’s Day arrangements remind customers of an upcoming order they can place with your shop.
Fresh Tips From Leading Designers
Casual, compact designs featuring soft pastels and romantic flowers are some of the popular themes this Mother’s Day. Offer customers
up to 10 design recipe “menus” that feature arrangements with popular spring flower choices and embellishments in different price points–from good, to better and best. Only stray from your established recipes for more elaborate, custom designs. This will help with your planning, your profitability and customer satisfaction.
"Reach out to local businesses that are known to cater to women such as beauty salons and boutiques, and offer a free arrangement to
showcase each week along with your business card. Patrons are likely to see your design and be reminded to place their Mother’s Day orders
with your shop. Also, keep an eye out for local restaurants hosting Mother’s Day events and offer to supply floral designs at a discounted rate."
- Mario Fernandez, BELLE FLEUR
Promote your shop with a consistent look and message across all channels. Make sure your website, in-store displays and social media efforts
carry a consistent theme, price point and product offerings. Also, educate your sales team with the same messaging when interacting with customers–they will play a vital role in your success.
"Put yourself in the ‘driver’s seat’ this Mother’s Day. Customers enjoy being advised on popular trends for the holiday and rely upon you to recommend what looks best. Stick to a set of pre-established designs that use materials based on your product orders for the season."
-Tim Farrell, AAF, AIFD, PFCI
FARRELL’S FLORIST
See the original release at: http://www.baischandskinner.com/doc...r's-day-2013-marketing-tip-sheet.pdf?sfvrsn=2
As you begin your marketing for the upcoming Mother’s Day season, you can prepare for a successful season with these marketing tips:
Visual Marketing Inspires Impulse Purchases. A point-of-sale display (POS) is a popular marketing device for advertising or selling products near the area in a retail location where a transaction takes place. POS marketing helps to generate product awareness and encourage customers to purchase more at checkout.1
In a retail florist shop, POS displays can include finished arrangements, decorative upgrades to an arrangement, flower food packets, bunch cutters for home use, a countertop “menu” with design recipe options, posters, coupons and more.
Keep these tips from Business 2 Community2 in mind when creating attractive displays for your shop:
• Be bold: Draw customers’ attention with bright, bold displays both inside and outside of your shop. Include clear incentives for customers to enter and ultimately purchase.
• Show your product in use: Experiment with contrasting colors, designs and embellishments to showcase your array of design abilities and various price-point options.
• Include add-ons: Upsell arrangements with decorative accessories, flower-type upgrades and more. Show tangible products when possible to help customers visualize and increase desire.
Reach Current and Potential Customers via Social Media
With one-seventh of the world’s population engaged on at least one social platform, social media is quickly becoming one of the fastest-growing forms of communication for businesses. Don’t miss out on a virtually cost-free option to promote your shop this Mother’s Day!
• A recent study found that when users engage with friends on social media sites, it’s the pictures they took that enjoyed most. In fact, 44 percent of respondents said they were more likely to engage with brands if they post pictures.
• Facebook, twitter, Pinterest and Instagram are four popular outlets that encourage photo posting and sharing between users. Publish daily pictures of your designs, shop displays and more, and provide an incentive for users to share with their friends. Also, create special discounts and coupons to help drive traffic to your shop.
Visit the online Design Gallery at oasisfloral.com to download Mother’s Day images and recipes to share with your fans.
Heard It From a Wholesaler
Use your wholesaler as a resource and work together to determine the trends and products that are right for your shop. Margaret Herget,
director of marketing, Baisch and Skinner, offers the following tips to help you succeed this Mother’s Day!
Prepare Promotional Pieces and display them early to get customers thinking about Mother’s Day now. a Person may visit your shop for an everyday arrangement but may ask about placing an order for Mother’s Day if they’re reminded by visual cues.
• Mother’s Day is the second-largest floral holiday, so it is important to start your planning early. Begin by going through your orders and
sales recorded from the previous Mother’s Day holiday to prepare your orders for this year. Then, take advantage of pre-book sales in March
and April that will save you time and money.
• Embrace Mother’s Day as an opportunity to promote your shop’s other offerings and seasonal items to a captive audience. With proms
and weddings happening around the same time, promotional inserts delivered with Mother’s Day arrangements remind customers of an upcoming order they can place with your shop.
Fresh Tips From Leading Designers
Casual, compact designs featuring soft pastels and romantic flowers are some of the popular themes this Mother’s Day. Offer customers
up to 10 design recipe “menus” that feature arrangements with popular spring flower choices and embellishments in different price points–from good, to better and best. Only stray from your established recipes for more elaborate, custom designs. This will help with your planning, your profitability and customer satisfaction.
"Reach out to local businesses that are known to cater to women such as beauty salons and boutiques, and offer a free arrangement to
showcase each week along with your business card. Patrons are likely to see your design and be reminded to place their Mother’s Day orders
with your shop. Also, keep an eye out for local restaurants hosting Mother’s Day events and offer to supply floral designs at a discounted rate."
- Mario Fernandez, BELLE FLEUR
Promote your shop with a consistent look and message across all channels. Make sure your website, in-store displays and social media efforts
carry a consistent theme, price point and product offerings. Also, educate your sales team with the same messaging when interacting with customers–they will play a vital role in your success.
"Put yourself in the ‘driver’s seat’ this Mother’s Day. Customers enjoy being advised on popular trends for the holiday and rely upon you to recommend what looks best. Stick to a set of pre-established designs that use materials based on your product orders for the season."
-Tim Farrell, AAF, AIFD, PFCI
FARRELL’S FLORIST
See the original release at: http://www.baischandskinner.com/doc...r's-day-2013-marketing-tip-sheet.pdf?sfvrsn=2