When it comes to marketing online, too many florists are still completely ignoring the powerful online marketing tool called Pinterest. Based on the concept of pinning pictures to a board, Pinterest is a picture based website dedicated to user generated Continue reading
The average florist simply doesn’t have the time to use cutting-edge marketing techniques to one-up their competition. The common thought is that it’s good enough to simply create a website, spruce up your social media profiles, snag a decent amount Continue reading
You KNOW you need to get real online customer reviews … but it’s so hard and frustrating to get customers to write actual reviews in the right place! Check out our latest free webinar as we unveil a new solution Continue reading
Many florists typically struggle with social media marketing. Not just because it involves frequent participation, but because it also takes up a significant amount of our time. So, what can you do to make your social media marketing more effective and in less time? Most importantly, how can you get even more revenue, increased brand reach and visibility… all without necessarily increasing the amount of time you spend on the platforms? Well, the following practical suggestions should help.
Start Shooting Videos
Okay, don’t let this scare you. You don’t need a video recording equipment, expensive cameras or microphones. If you can afford them, fine. If you can’t, don’t sweat it. Your phone’s camera on a stand will do the trick.
The good thing about videos is that it is real and effective. People get to see who you are and identify the person behind the brand. The days of being faceless entities are long gone –at least for florist shops. Tell a story, teach your audience a unique floral decoration style, show them which flowers are perfect for which occasion and teach them catchy floral arrangements. Continue reading
It’s hard to know if your blog is successful if you don’t track and measure its results and failures. It’s like trying to win a race while wearing a blindfold. You won’t be able to take any real steps forward because you won’t be able to see what’s in front of you.
In your blogging strategy, everything needs to be clear. You need to know what’s working and what isn’t. You need to be aware of what can come in the future. You need to be knowledgeable about what happened in the past. You need to know where you’re wasting money. You need to know the areas where you need to spend more money.
A caveat: Blogging isn’t necessarily easy. Success is rarely born from a random accident. The authoritative blogs you see—the ones that are pulling in hundreds of thousands of visitors consistently—have a system in place that tells them what they’re doing right and what they’re doing wrong. They aren’t making choices erratically; most of the decisions they make have reasons behind them. These “reasons” are really goals that they are trying to meet. Continue reading
Voice search is gradually going mainstream. Sure, we haven’t gotten there yet, but the technology is catching up. While typing is still predominantly the main way to enter search terms in the search engines, most mobile devices come equipped with Continue reading
The average business blog owner is doing it wrong. By “it” I mean the content creation and the day-to-day management of that content. The truth is that the average business blog is nothing more than a bundle of boring text Continue reading
So, there’s been a lot of debate about the impact of Google authorship on search engine rankings. Some SEOs say it helps, others say it doesn’t. The truth is no one really knows that it does work. In fact, there Continue reading
One of the hardest parts of writing a blog post is finding an exciting topic to use. Depending on your market, this can be especially tough, as you constantly find yourself struggling to keep your readers engaged. It’s like running Continue reading