theRKF October 25, 2013
Choice and flexibility are ideals that are near and dear to my heart. As a business owner I always try to position our companies to be nimble and agile.
theRKF November 29, 2012
When you target and promote to a specific audience like the florist audience who actually wants what you are offering and is ‘willing’ to hear from you, rather than spending lots of money on various TV ads, billboards or PPC, then you are implementing what is known as permission marketing. This type of online marketing offers a good return on investment because you are only targeting those who show interest in your floral business.
theRKF November 15, 2012
Think back for a moment to when you opened your florist shop. You had big dreams. You couldn't wait to put the extensive knowledge you had acquired to good use and start growing your business. Your mind's eye saw you preparing beautiful bouquets of roses on a daily basis and crafting elegant wedding arrangements. You saw your appointment book filling up so fast, you knew you'd need to have extra staff on hand quickly to keep up with the demand.
theRKF November 08, 2012
Responsive design is one of the hottest topics in web design today. It simply refers to the ability of a website to automatically adjust to larger and smaller browser windows. It is idea for mobile devices and a range of screen sizes.
theRKF November 01, 2012
You've likely read all the material you could find about opening your flower shop and you've got a fairly put together business plan. But you might not have thought in-depth about how to utilize social media to boost and maintain your business.
theRKF October 26, 2012
As we look into the very near future, we can see that retailers are fast approaching the advent of real, secure and reliable mobile payment options. Several of the larger retailers including Target and Wal-Mart, are preparing to implement their own systems for accepting payments via smartphone. Can you imagine the change to the shopping experience if, for instance, you need never wait in a cashier's line again?
theRKF October 19, 2012
theRKF October 12, 2012
The success stories from social media marketing don’t seem to end. Yet another comes to the forefront, this time from Atlanta-based Uncle Maddio’s Pizza Joint, according to PR Web. Building off of an equal presence on Facebook, Twitter, Pinterest, Google+, Yelp, Foursquare, and Urbanspoon, the pizza brand has increased significant exposure. Since January, they have dramatically increased their presence on Facebook – noting a 125 percent increase in their Facebook likes.
theRKF October 03, 2012
Businesses that use social media sites creatively, such as with great deals, prizes, and games – they are able to truly engage their customers. They transform the “average” social media follower into one who gets excited and makes an effort to stay up-to-date with everything.
theRKF September 27, 2012
Search engine optimization (SEO) is one of the mainstream tools utilized in online marketing. As opposed to PPC ads, social media, and other forms of advertisement and marketing, it is not designed for immediate results. By competing for relevant searches, SEO allows businesses to have more visibility on these engines – resulting in increased Internet traffic.
theRKF September 24, 2012
A great deal of stress is placed on online marketing. For florists and any company, not only is an online marketing strategy important and necessary – it has to be better than the rest. Let’s face it: The competition is out there. Plenty of florists are out there, vying for the same customers that are needed to grow your business. You have to distinguish yourself from the rest in the mind of the consumers.
theRKF September 14, 2012
More is not always better. As the adage – or cliché, perhaps – goes, “less is more.” When it comes to social media choices, this may be a powerful piece of advice.
theRKF September 06, 2012
Signs keep pointing to the value of the mobile market. In 2012, worldwide mobile payment transactions will total $171.5 billion – a 62 percent increase from $105.9 billion in 2011. In fact, according to research firm Gartner, estimates reach $617 billion by 2016.
theRKF August 31, 2012
Intelligent use of social media can have a significant impact on the health of a small businesses.
theRKF August 22, 2012
In fact, it was predicted that 167 million people will shop online this year alone. That number is expected to increase to 192 million people by the year 2016. And that's in the United States alone. In the same way, mobile shopping is expecting to spike, as more and more people are buying smartphones.
theRKF August 16, 2012
You have just a few seconds to make a lasting first impression in the mind of your potential customer. Will shoppers see the same old boring template design or something special?
theRKF June 25, 2012
Competitive intelligence is a short term that covers a lot of ground. At its core, this type of intelligence is information that has to do with the businesses that are considered direct competitors. Simply put, if you want to vie for customers in the marketplace, you have to know what the other guys are doing in the way of advertising strategies, product enhancements, marketing and the development of new goods and services. In addition, you not only want to know what they are doing, you want to know if those efforts are actually generating additional traffic to competitor web sites that results in increasing their revenue streams.
theRKF June 15, 2012
One of the main benefits of having your business website designed using HTML5 is the elements used in semantic analysis. A semantic search involves predicting what elements a person is searching for based on what he has typed into the search engine. An indicator is a tool used to understand what visitors hope to find based on the keywords entered.
theRKF April 04, 2012