3 Ways to Effectively Manage and Optimize Your Social Media Reach

Ain't nobody got time for that.

Many florists typically struggle with social media marketing. Not just because it involves frequent participation, but because it also takes up a significant amount of our time. So, what can you do to make your social media marketing more effective and in less time? Most importantly, how can you get even more revenue, increased brand reach and visibility… all without necessarily increasing the amount of time you spend on the platforms? Well, the following practical suggestions should help.

Start Shooting Videos

Okay, don’t let this scare you. You don’t need a video recording equipment, expensive cameras or microphones. If you can afford them, fine. If you can’t, don’t sweat it. Your phone’s camera on a stand will do the trick.

The good thing about videos is that it is real and effective. People get to see who you are and identify the person behind the brand. The days of being faceless entities are long gone –at least for florist shops. Tell a story, teach your audience a unique floral decoration style, show them which flowers are perfect for which occasion and teach them catchy floral arrangements. Continue reading

The Best Metrics to Use When Measuring Your Blog’s Success


It’s hard to know if your blog is successful if you don’t track and measure its results and failures. It’s like trying to win a race while wearing a blindfold. You won’t be able to take any real steps forward because you won’t be able to see what’s in front of you.

In your blogging strategy, everything needs to be clear. You need to know what’s working and what isn’t. You need to be aware of what can come in the future. You need to be knowledgeable about what happened in the past. You need to know where you’re wasting money. You need to know the areas where you need to spend more money.

A caveat: Blogging isn’t necessarily easy. Success is rarely born from a random accident. The authoritative blogs you see—the ones that are pulling in hundreds of thousands of visitors consistently—have a system in place that tells them what they’re doing right and what they’re doing wrong. They aren’t making choices erratically; most of the decisions they make have reasons behind them. These “reasons” are really goals that they are trying to meet. Continue reading