Sakata and American Floral Endowment Announce ’40 Days of Summer Giving’
For the next few weeks, any donation you make to the American Floral Endowment will have extra mileage, thanks to a partnership with Sakata Seed America.
Accent Decor Turns 20
If you’re in Atlanta this week for AmericasMart, be sure to stop by Accent Decor booth. The company responsible for a long list of the industry’s most intriguing containers and accessories (including the Celfie vase) will be celebrating its 20th anniversary at the annual wholesale gift show. Co-founder Margaret Hofland took a few minutes to…
FTD Announces Makeover Contest
Is your showroom looking a little drab? Through its sixth annual Makeover Magic Contest, FTD will award one lucky florist a shop makeover by FTD education consultant and visual merchandising expert J. Keith White, AIFD.
Meet Laura Daluga, the Newest Member of the Oasis Design Team
In May, Smithers-Oasis added fourth-generation florist Laura Daluga, AIFD, to its six-person design team, which leads educational programs throughout North America, breaking new floral trends and sharing knowledge and experience to help florists grow their businesses. Deluga is a designer at Keller & Stein in Canton, Michigan, and owner of the Department of Floristry, a…
PSA: New Ransomeware Attack – Check Your Protection Now
Here’s a recent update on a critical issue for all computer users. This information comes courtesy of Malwarebytes, a security software firm. A new strain of ransomware, a Petya-esque variant being called Petya/NotPetya, is swiftly spreading across the globe today, impacting tens of thousands of computers as of 2:00 p.m., PST. More powerful, professional, and dangerous…
Volunteers Lay More than 250,000 Roses on Fallen Soldiers’ Graves
Last month, hundreds of florists, growers, wholesalers and other volunteers spent Memorial Day honoring fallen service members by placing flowers on their graves.
Experiences! How to Attract Millennials To Your Flower Shop
Millennials, the current cohort of 18-year-olds to 30-somethings, value experiences over physical things. This generation focuses its spending on travel, concerts, social events, and cultural programs. Millennials’ estimated income is more than $230 billion, representing 21% of all money earned in Canada alone. In 15 years, they’ll represent 75% of the labour force. It’s time to listen to their wants!
Decorated Duo to Host Summer Design Class
Last month, Poppy Parsons, AIFD, CAFA, got a phone call from Jennifer Harvey, CFD, CAFA, a bubbly Ontario designer she met at Canadian Florist’s Inspired Design contest in 2014, announcing that she’d be in her province in late June. “I was so excited,” said Parsons, owner of Smart Flowers in Swift Current, Saskatchewan. “We’ve been trying to get together…
Goals and Good People Key Characteristics of Profitable Businesses
If you want to have a more profitable shop, prepare to get a little introspective. “You have to chart your course,” said Derrick Myers, CPA, CFP, PFCI, during the annual Canadian Florist Business Forum Monday, May 29. “What do you want to be and how are you going to achieve it?”
American Grown Flowers Go To China
The week before Mother’s Day, a handful of growers representing four flower farms on the West Coast, traveled to the other side of the globe to explore whether there’s a place in the Chinese floral industry for American-grown flowers.
Tim Huckabee Reflects on 20 Years of Coaching
Floral Strategies celebrates its 20th anniversary next month. After 5,000 shop visits over three continents, dozens of webinars and magazine articles, and too many presentations to count, founder Tim Huckabee, AIFSE, looks back on where the journey began—and his vision for the future.
Meet Carol Caggiano: Floral Stamp Designer
Last week, consumers got two new options to dress up their mail: one sporting a corsage, the other, a boutonniere. Not surprisingly, a professional florist had a (major) hand creating these attractive designs. Florist 2.0 caught up with Virginia freelance designer and educator Carol Caggiano, AIFD, PFCI, on her most unexpected job yet.