In its 10th year in business, Strider, the online marketing company founded by fifth-generation florist Ryan Freeman and his wife, Janis, continues to evolve. Last month, Strider became a certified automated marketing agency. (more…)

Shirley Lyons, AAF, PFCI, the recently retired owner of Dandelions Flowers & Gifts in Eugene, Oregon, received the fourth annual Tom Butler “Floral Retailer of the Year” award earlier this month during the American Floral Endowment fundraising dinner in conjunction with SAF Palm Springs 2018, the Society of American Florists 134th annual convention. Established in…

Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, gardenias, hyacinth, a whole lot of baby’s breath or stock, there’s no olfactory treat to be had. (more…)