Florist 2.0 Blog - Online marketing news and tips for florists |

Florist-Marketing-Challenges-Infographic-Cover

How Are Florists Faring with Critical Online Marketing Tactics?

September 17, 2017theRKFSEO

The most common question we get from florists all over is: What do I need to focus on for my online marketing? This is a very legitimate question, as online marketing can cover a really broad set of options, and there are always new channels to consider.

Recently we surveyed florists to find out how they were using and engaging with some elements that we’ve determined to be the most essential. The highlights are presented in the following infographic for your review.

Patience and Flexibility Necessary as Irma Disrupts Flower Deliveries

September 8, 2017Katie HendrickNews

Oh, Mother Nature…

Best Practices for Charitable Sales

September 1, 2017Katie HendrickBusiness Tips

Earlier this summer, Laura Daluga, AIFD, spoke about cause marketing at the Canadian Florist Business Forum. “People like to help others and they like to support businesses that do the same,” she told the crowd. The heart wrenching photos and stories from Texas speak to millions of people — likely including you and your customers….

Historic Detroit Property to Feature Interactive Floral Exhibit

August 25, 2017Katie HendrickNews

Craving a swanky late summer activity that provides a hefty dose of design inspiration? A trip to Detroit may be in order. The American Institute of Floral Designers North Central Chapter is partnering with the Cranbrook House & Gardens Auxiliary to present “Art in the Elements: A Plein Air Floral Exhibition” Friday, September 8, through…

Dutch Lily Days Shows Off New Varieties

August 18, 2017Katie HendrickNews

Do your customers love the big, full look of lilies — but hate their strong aroma? Get excited. Breeders in the Netherlands have come up with several pollen-free varieties, among other intriguing advancements to delight your clientele. Tyler Meskers, operations manager for Oregon Flowers, attended Dutch Lily Days earlier this summer and told Florist 2.0…

FTD Announces ‘Intern with Ian’ Contest

August 11, 2017Katie HendrickAnnouncements

Want the chance to train alongside one of the nation’s most esteemed event designs? Through the end of the month, FTD is accepting applications for its “Intern with Ian” contest, in which one lucky member will receive a trip to Florida to work with Ian Prosser, AAF, AIFD, PFCI, NDSF.

Mayesh Seeks 2018 Design Star

August 4, 2017Katie HendrickNews

The search is on for Mayesh Wholesale Florist’s 2018 Design Star. The contest, now in its eighth year, officially opened on Tuesday, August 1. The winner will lead five workshops (four domestic, one international), star in monthly videos, and receive a variety of benefits, including a trip to Quito, Ecuador; a one-year subscription to StemCounter; a…

Botanica International To Expand Its Event Empire

July 28, 2017Katie HendrickFlorists

“Here we grow again…” That’s become the mantra of Botanica International, the company renowned designer Ian Prosser, AAF, AIFD, PFCI, NDSF, started in Tampa, Florida in 1989. It’s been 10 years since Prosser chose to abandon retail sales and focus on providing upscale, show stopping events. The decade has involved several developments to help Botanica…

Sakata and American Floral Endowment Announce ’40 Days of Summer Giving’

July 21, 2017Katie HendrickAnnouncements

For the next few weeks, any donation you make to the American Floral Endowment will have extra mileage, thanks to a partnership with Sakata Seed America.

Accent Decor Turns 20

July 14, 2017Katie HendrickFlorists, News

If you’re in Atlanta this week for AmericasMart, be sure to stop by Accent Decor booth. The company responsible for a long list of the industry’s most intriguing containers and accessories (including the Celfie vase) will be celebrating its 20th anniversary at the annual wholesale gift show. Co-founder Margaret Hofland took a few minutes to…

FTD Announces Makeover Contest

July 7, 2017Katie HendrickNews

Is your showroom looking a little drab? Through its sixth annual Makeover Magic Contest, FTD will award one lucky florist a shop makeover by FTD education consultant and visual merchandising expert J. Keith White, AIFD.

Meet Laura Daluga, the Newest Member of the Oasis Design Team

June 30, 2017Katie HendrickFlorists

In May, Smithers-Oasis added fourth-generation florist Laura Daluga, AIFD, to its six-person design team, which leads educational programs throughout North America, breaking new floral trends and sharing knowledge and experience to help florists grow their businesses. Deluga is a designer at Keller & Stein in Canton, Michigan, and owner of the Department of Floristry, a…