Here is something you may not already know. The theory of six degrees of separation was proposed in 1929 by a Hungarian writer. It suggests that we are all connected to any one other person in the entire world by Continue reading
With the holidays fast approaching, business owners everywhere are getting their sites ready for the holiday shopping season. If you own a local floral shop, the holidays are a particularly critical time. But with the biggest names in the industry Continue reading
When people think of marketing, they think of sleazy salesman equipped with lies and snake oil. They think of the unfavorable times that their wallets were gutted by unfulfilled promises. They think of dishonest corporate culture that is filled to Continue reading
Choosing the right digital marketing partner can be a difficult task for any small business. There are countless new services launching almost daily and it’s hard to keep up with what really works today for marketing a florist business. Here are Continue reading
Businesses are becoming more concerned with SEO strategy. With Google’s algorithms constantly changing, it’s important to have a SEO toolkit. Here are three things to keep in mind when improving your SEO strategy: People are searching differently now than they Continue reading
The most important responsibility of a Facebook marketer is to increase engagement. If you aren’t actively increasing your engagement, then you’re better off spending your time and resources on other marketing platforms. The problem, though, is that it is getting Continue reading
Facebook can be used for many things, and sometimes the options can be blinding. Mark Wallrapp, Facebook’s Director of Strategic Accounts, suggests focusing on less to accomplish more. He recommends staying true to the voice of the brand and tapping Continue reading
Drumming up business through SEO, or search engine optimization, is still relevant among small businesses, even though most tactical SEO strategies aren’t being used as much any more. What that means is that websites used to load keywords onto a Continue reading
Effective communication is vital to growing a successful florist business. Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product Continue reading
When it comes to web design, people will judge a book by its cover. Your company will be judged by the quality of its design. First-time perceptions of your business will directly correlate with your web presence, functionality and aesthetics. Continue reading