Floral Strategies celebrates its 20th anniversary next month. After 5,000 shop visits over three continents, dozens of webinars and magazine articles, and too many presentations to count, founder Tim Huckabee, AIFSE, looks back on where the journey began—and his vision for the future.
Last week, consumers got two new options to dress up their mail: one sporting a corsage, the other, a boutonniere. Not surprisingly, a professional florist had a (major) hand creating these attractive designs. Florist 2.0 caught up with Virginia freelance designer and educator Carol Caggiano, AIFD, PFCI, on her most unexpected job yet.
A leader in the floral industry was recently appointed to the National Agricultural Statistics Service. Florist 2.0 caught up with Dr. Marvin N. Miller, AAF, hortistician at Ball Horticultural in West Chicago, Illinois to learn a little about his new post, his career highlights, his reflections on how floriculture has changed over the years, and…
Got plans for the 4th of July? Why not take an extended holiday break in Seattle with some of the most talented and creative designers in the world?
Got broken stems? Don’t cry! You have the building blocks for a hot new trend: floral flat lays.
Unless you gave up all media for Lent, you’ve no doubt heard about the United Airlines fiasco in which a paid passenger was dragged off a plane to be replaced by a United employee who needed a seat. The incident — caught on camera, of course — prompted millions of angry comments, a presumptive mass…
Last week in Raleigh, roughly 15,000 people saw flowers in a new light: as a gorgeous medium that can be molded into fine art.
You ought to be in pictures — well, advertisements. That’s the message Smithers-Oasis North America, a manufacturer of floral foam products, adhesives, decorative wire, bouquet holders, and other accessories, wants to send floral designers. Since January 2016, the company has run a social media contest seeking prospective designs and florists to feature in its magazine ads.
Think about your latest batch of mail. Chances are, there was a catalogue or two in the stack. Every time I flip through a catalogue, regardless of the retailer, I suddenly find myself craving all manner of goods. Why? Because the products have been carefully staged and photographed to look devastatingly appealing and useful. Oh,…
Throughout the month of March, FTD is urging people to recognize the influential women in their lives and show their appreciation with flowers.
Calling all Midwestern florists: there’s a killer workshop heading your way soon that will expand your design repertoire, sharpen your photography skills, offer a simple tactic for sticking to your budget, and leave you with three gorgeous designs to brighten your shop (or home) along with accompanying photos for your portfolio.
Imagine an event that demonstrates the joy of working with, giving, and receiving flowers; draws attention to International Women’s Day; and raises money for local charities. That’s the gist of the uBloom Flower Power Challenge, which kicks off the West Michigan Home and Garden Show tonight in Grand Rapids. J Schwanke, AAF, AIFD, PFCI, founder…
