Florist 2.0 Premium custom ecommerce websites

For Florists Who Don’t Settle For Average

Florists Served
Client Satisfaction
Design Options

Florist Sites with Punch

Florist 2.0 is designed by a professional SEO agency for the best performance in search and sales. Powerful and beautiful ecommerce backed by top-notch online marketing service.

Unmatched Features

Custom Design

Template websites are for average florists. Stand out from the pack with a site designed for you – with the same level of care you use when you design for your clients. Hybrid Designs are a customizable fit for smaller budgets.

Plays Well with Others

Your website is the face of your company, but the POS system is the heart. Fortunately, Florist 2.0 integrates nicely with systems from FTD, Teleflora, FloristWare, MAS, FAS, The Floral POS and more.

No Per-Order Fee

You work hard for your orders! Why should you give up your hard-earned profits to your web company? Some take as much as $4 per order, others up to 20%. Keep your profits in your pocket with our flat rate service plans.

Built By Florists

Florist 2.0 is built by a 5th generation florist, and improved year after year through the input of the members of the Florist 2.0 family. Join us if you want to work with a web company that listens to you.

Unlimited Control

Need more pages? No problem. Galleries? We have lots of options. Images? Video? Audio? Easy-peasy! Want to build some custom forms for brides and events? We’ve got those too. And all in a lovely user-friendly visual editing interface.

Custom-Built For Florists

We’re not selling iPod and Nikes, we are selling custom-made gifts that need to be delivered at the right time. Off the shelf ecommerce solutions don’t fit – so don’t limit yourself with a website built for traditional retail.

Built By SEOs

Strider has been helping small business clients with internet marketing for over 20 years. It’s like having an elite architect build your store – don’t settle for less than professional service and marketing tools.

Responsive Design

More and more customers are using mobile devices, so your website needs to be mobile friendly. We’ve been building mobile sites with Responsive Design since 2011. That’s 3 years before any other florist sites.

Includes Images from uBloom

Florist 2.0 websites support all kinds of products! Wire service images, 3rd party catalogues, and – of course! – your own images. To help you out we include some stunning arrangements created by J Schwanke of uBloom.


Already have a website you love? Let us help by bringing more traffic your way. The Florist 2.0 team are experts in various forms of online marketing, including SEO, PPC, Social Media, and Email Marketing. Strider is even a Google Partner agency!

From The Blog

  • Psychological Triggers That Make People Like and Share Content
    Posted by Katie Hendrick on December 2, 2016 at 4:38 pm

    By now, you surely know that the goal of social media marketing is traffic. The more likes, comments, tags and shares you get, the better your brand’s visibility. You show up in more customers’ newsfeeds, which leads to even more traffic. “That creates a storm of Google-goodness and that gets you gets you ranked higher in search engines,” says Mike Taylor in an article for Entrepreneur. “The snowball of traffic, social interaction and backlinks continues.” The question, then, is how do you get people to interact with your posts?   To trick is to employ psychological triggers that spur people to engage with you online, Taylor says. Here are three human tendencies to consider. 1. People want to look good. Before people hit share, they evaluate a piece of content’s social currency. Is it astute? Witty? Entertaining? “Finding something awesome doesn’t make you awesome, but that’s how our brains work,” Taylor explains. “We’re competitive, and we like to look good in front of others. Sharing really interesting things makes us look good.” Look for articles with useful tidbits that could make your followers’ lives easier. If they find information that helps them, they might identify friends who could benefit from it too. They’ll tag them or hit share. Also make a point to save articles that are thought-provoking and logical. Sharing intelligent posts makes  people feel brainy. (Taylor recommends posting statistics or little-known facts. “People love numbers,” he says. “When they can throw an impressive stat out there on social media, it makes them look awesome.”)   2. People want to do good. According to social media experts at Buffer, 84 percent of survey respondents said they share content because it’s a good way to support causes or issues they care about. (This seems especially true during the holiday season.) “It’s not self-centered — at least it shouldn’t be — but deep down inside, we want other people to know what we stand for,” Taylor says. “So sharing content that stands for something, even something as small as a tweet, helps us look better by showing the world who we are as a person. Plus, it helps us feel better by supporting something we care about.” Do you work with any local charities, schools, sports teams, etc.? Have any employees volunteering for a good cause? Organize any goodwill initiatives (Petal it Forward, The Lonely Bouquet, Random Acts of Flowers, Make Some Smile Week, Good Neighbor Day)? Don’t be shy; talk it up! 1) You’ll likely recruit more people to join you and 2) you’ll get some good social media activity to boot! 3. People want to stay connected. “Human beings are social creatures, and we like to interact in group settings. That used to only happen at places like church, school, work, parties, restaurants — places you went,” Taylor says. “Now, with social media, we have that same type of group connectivity all the time.”   I recently checked out my activity log on Facebook. I’d say roughly 75% of my likes in the last week to photos of my friends’ cute kids, colleagues’ articles and florists’ stunning designs. This was my fast and easy way of saying, “Good job!” or “I’m glad you’re well!” It might just be a gesture, but likes have a psychological impact. Personally, I feel like a million bucks when people like my posts. It’s a sign of support.   This trigger can be a tricky one for businesses to figure out, but try this: Think about one of your customers in particular. What would it take to get that person to share a post and tag their friend in it? Judging from my newsfeed, articles like “5 truths only new moms will understand” and “this unorthodox shopping strategy saves one day $150 a month on groceries” get a lot of shares and tags. They allow fans to connect with someone they care about it–and it makes them look better by sharing something that’s funny or insightful (remember trigger #1?).     Post from: Florist 2.0 SEO Blog by Florist 2.0 Psychological Triggers That Make People Like and Share Content […]

  • Let Us Give Thanks for Our Tribes
    Posted by Katie Hendrick on November 23, 2016 at 7:26 pm

    Thanksgiving, traditionally, is celebrated with family. But the sentiment of the holiday—gratitude—should not be reserved just for your flesh and blood, but spread around as much as possible. With only five weeks remaining in 2016, it’s a fine time to get introspective. Who has had your back this year? Who’s introduced you to new ideas and opportunities? I got acquainted with the floral industry in 2010, when I accepted an editor position with the Society of American Florists. Within my first week on the job, I had two realizations: 1) the floral supply chain is enormous and 2) flower people are very tight knit. Given these qualities, the following challenge may seem a bit daunting (sorry!), but I’m confident it will have major benefits: Make a list of everyone who has positively impacted your business this year. Do you have an employee who handles disgruntled customers with grace and poise? Who polished his or her sales skills and pitches grand designs (with an add-on!)? Who consistently volunteers to set up and break down event work? Who builds relationships within the community to benefit the shop? Do you have a wholesale rep who goes the extra mile—finds you great deals, discovers new and exciting products, shows you compassion when you place your order a tad late? An electrician or IT person who quickly extinguishes your technical glitches? How about vendors and neighbors? Is there a wedding planner or hairdresser who sends referrals your way? A reporter who elevates your shop’s prestige with a nicely-worded (and photographed) feature? How about a fellow florist who volunteers marketing ideas that have panned out at his or her shop that you can copy? Last but not least, who are your VIP customers (corporate clients with standing orders, long-time flower buyers who never leave you for too-good-to-be-true Internet offers, charities that commission you to decorate for their galas, etc.)? Hopefully, when all is said and done, you have a very long list and you feel very blessed. Next, make a point to show your appreciation, even if it is just in a brief email message. Most people, I believe, care more about the gesture than the gift. (If you’re stumped, though, click here for some creative and inexpensive ways to say thanks.) Post from: Florist 2.0 SEO Blog by Florist 2.0 Let Us Give Thanks for Our Tribes […]

  • Build a Following with Floral Workshops
    Posted by Katie Hendrick on November 18, 2016 at 2:00 pm

    In Guelph, Ontario, Robyn Scott is courting customers ready to deck the halls with a series of design workshops. Over the next three weeks, the owner of Blooms & Flora will offer hands-on lessons, priced at $95 to $135, for those interested in creating hand-tied bouquets, holiday urns, wreaths, wall hangings, mantle designs, and holiday centerpieces. “This is only our second season offering flower arranging workshops, so we are still changing and learning as we go,” Scott said. She started by hosting semi-private groups of six to eight people in the shop, which started to get cramped. Now she holds them in a restaurant around the corner. This lets her comfortably accommodate about 15 participants and makes it easy to offer refreshments (holiday goodies and mulled wine). “I also welcome any opportunity to support fellow small business owners,” she said. “ I love working with like-minded people, and this is a great way to do so!” This year, workshops attendees will receive a coupon to use for holiday décor or gifts. “It is a new idea, so we will track how it goes,” Scott said. “Last year, we made many new clients by creating a personal connection at our workshops and many have become very familiar faces in the shop throughout the year.” Several, she added, sign up for a future class before the evening is through, “as they have enjoyed themselves so much and caught the flower bug!” She looks for little ways to plug gift ideas during the workshops. “We burn candles that we sell in the shop and find ways to mention in a natural way a few items and services that we offer,” she said, adding that it’s more comfortable and effective than a hard sale. The classes draw a mix; there are groups of women and others who show up solo. “It’s a welcoming and comfortable environment,” she said. “These are individuals who value community, continual learning, and a love for creating. Those who walk in the doors knowing no one leave with a handful of new flower friends. It’s so great to watch people complimenting each other’s designs and creativity and building up one another.” Though attendees enjoy DIY projects, they still gravitate to Blooms & Flora’s professional services. “We’re only touching on the basics of a very particular design in a two-hour class,” Scott said. “They still come to us for cut-flower bouquets, arrangements for friends and family, gift items and gift cards, etc. By forming a connection with the workshops, we’re top of mind when they need a professional florist.” Furthermore, she said, workshops help educate clients on the value and skills florists have that set them apart from big box stores. “I am able to touch on the importance of quality and freshness in selecting flowers, flower varieties and their costs, and flower care to extend the life of their flowers,” she said. Workshop clients are mostly “career-focused professionals in their 30s through 50s—and definitely not seeking a career in floral design,” she said. “In a technology-driven world, I believe people are looking for a way to connect—without their devices—and learn a new skill. To take even a couple of hours to disconnect from their busy lives and work with beautiful flowers is such a refreshing change from their regular routines.” She advises florists keen on starting design workshops to make sure they have adequate space to do so and a plan to market them. “We have an extensive list of subscribers from our website who receive our e-newsletter, which mentions upcoming dates. They had requested to be notified of workshops and, within a few days, many were completely booked up! Social media really helps to spread the word, as well. We use Facebook, Twitter and Instagram with great success for building workshop interest.”     Post from: Florist 2.0 SEO Blog by Florist 2.0 Build a Following with Floral Workshops […]

  • Networking Lands Saskatchewan Florist on Province-Wide Blog
    Posted by Katie Hendrick on November 11, 2016 at 2:41 pm

    Just in time for the holiday rush and the start to engagement season, Saskatchewan florist Poppy Parsons, AIFD, CAFA, got some great free publicity—thanks to friendships she’s formed with vendors in her community. Parsons’ designs appeared prominently on the blog, “Sask Ever After,” an influential source for people planning a wedding. The opportunity came about because of Tara Funk of Random Eyesight Studio, the photographer contracted for the blog’s photo shoot. “She worked with me for a Valentine’s feature in Canadian Florist magazine a few years ago,” said Parsons, owner of Smart Flowers. “She loves flowers and captures them so well.” The blog post—about how to prepare for an engagement photo shoot—featured a woman in several casual and boho outfits. Funk asked Parsons to create a “relaxed, hand picked” floral look to complement her attire. “I chose lots of mixed greens and everyday flowers and designed a free form bouquet,” Parsons said. “I think the results of my work show well with the clothing and accessories the other vendors chose.” Since the post was published in late October, Parsons has received lots of positive feedback from customers—old and new. “Like me, the other businesses involved are big advocates of shopping locally and working together,” Parsons said. “We’ve all been sharing the blog on various social media channels and tagging each other. That’s helped me reach a wider audience than if it was just about me and flowers alone.” And, because the blog is aimed at the entire province, it’s given her chance to flaunt her skills to a very broad group. It’s not the first time Parsons has volunteered her services a photo shoot. “Recently, my work was published in a prom/graduation magazine,” she said. “I use it in local shows and create handouts to show teens.” It’s always worth the effort, she said, as the payoff is “exposure, exposure, exposure!”   Post from: Florist 2.0 SEO Blog by Florist 2.0 Networking Lands Saskatchewan Florist on Province-Wide Blog […]

  • Virginia Florist Hosts Regal Birthday Party
    Posted by Katie Hendrick on November 4, 2016 at 2:56 pm

    On Wednesday, October 26, Karin’s Florist turned 60—a milestone birthday that more than 20,000 people in Vienna, Virginia cheered. “When we started planning about a year ago, we realized the anniversary coincided with the city’s Halloween parade and knew we had to capitalize on it,” said President Maris Angolia, AAF. The staff immediately began brainstorming a party that concluded with a show-stopping float that would mesmerize the crowd. They landed on the idea of a Cinderella-themed celebration, complete with a prince and princess riding in a carriage (adorned with flowers and greenery—of course). “It was our diamond anniversary and we planned to give away a pair of diamond earrings from Princess Jewelers, which got us thinking about princesses. Plus, it’s Disneyland’s 60th anniversary as well,” Angolia said. “We recently began offering Disney-themed containers and accessories. So it just seemed like a perfect fit.” Next, she located a local company, Shenandoah Carriage Company, that provides horse-drawn carriage rides and asked the owner if he’d be interested in partnering with the shop for the parade, which draws tens of thousands of spectators each year. (He offered a resounding “yes!”) Then it was time to cast Cinderella and Prince Charming—roles played by Angolia’s goddaughter and a Karin’s employee. To engage the community, the shop hosted a social media contest. Parents posted a photograph of their daughter dressed as a princess and asked friends to vote by liking or sharing the image. For each “like” on Facebook (“heart” on Instagram or “favorite” on Twitter), the child got one entry in a raffle to pick an honorary princess to accompany Cinderella and Prince Charming in the carriage. Each “share” (“repost” and “retweet”) earned three entries. “I’m pretty sure our winner, Abigail, had something like 250 entries,” Angolia said with a laugh. “Her father had a hilarious post and was very gung-ho soliciting votes.” His entry alone gave the shop a ton of free publicity leading up to the event. On the big day, the Karin’s Florist parking lot was filled with families enjoying a festival-like atmosphere complete with pumpkin carving, face painting, and a flower bracelet-making station. A professional photographer—a friend of Angolia’s—snapped images of children posing with Cinderella and Prince Charming. Employees handed guests a token rose and Disney pin. Just before the parade started, Angolia’s husband, dressed as a knight, introduced “Princess Abigail,” who arrived dressed as Belle and crawled into the carriage. “Seeing her excitement was the highlight of the day,” Angolia said. “She was so happy.” (Editorial aside: Raise your hand if you think Abigail will be a Karin’s customer for life!)  The celebration generated a ton of media coverage. Two news stations featured the carriage in their parade highlights, and one of them shot four segments at the shop throughout the day. A photo of the carriage appeared on the front page of several newspapers. “It sounds cliché when you’re talking about Disney, but the day was truly magical,” Angolia said. “Everything fell into place beautifully and exceeded our expectations.” Interested in hosting a major party at your shop? Angolia has a few words of advice: “Tie it into a community event so you have a built-in audience and don’t have to start from the ground up,” she said. “And start early! This gives you time to line up partnerships and get the word out before people have other plans.” Post from: Florist 2.0 SEO Blog by Florist 2.0 Virginia Florist Hosts Regal Birthday Party […]