Local Listing Tag Line Marketing

[Mac]

Did you know you can market within your tag line of your local business listing?

For those interested, I just posted a piece on it titled Marketing in the Google Local Listing Tag

Hope the post is useful to some.

 

[duanermb]

Thanks, I just made a change in ours. See how that helps!

 

[CHR]

Mac -

I agree with Ryan's comment over on your blog. The guidelines are very clear as to what is permitted in the name line of a company. IMO the listing is at risk when it does not match the name as found on cited authority sites.

It may work temporarily, but a business name in Maps is not as flexible as a title tag in organic search.

JMO

 

[CHR]

As a back-up to my previous comment about listing your exact, correct business name in Local/Maps, read this comment from a Google Maps Guide Joel who is basically scolding two companies who've accused each other of spamming the listings:

This is an interesting case of spam - I'm glad you both posted here.

I've linked the quality guidelines below. Those listings that don't follow these guidelines are subject to removal. I wanted to highlight two points:
1. "Represent your business exactly as it appears in real life. The name on Google Maps should match the business name, as should the address, phone number and website."

Interestingly, the title LV Photo Party Las Vegas Photo Booth Rental, in my view, is committing what we call title spam or keyword stuffing. The business name doesn't match the name provided on the website.

Quoting from the guidelines again:

2. "Google Maps is intended to be a source of information for users and business owners alike."

The ShutterBox Photo Booth listings appear to have their business appropriately named. It is strange, however, that the address information isn't on the website. The addresses on listings should be useful to customers. If I were a customer, I'd expect to be able to drive up and get service from ShutterBox Photo Booth in both the locations in Las Vegas as well as the locations in Chicago.

Each of you have an opportunity to clean up the listings as necessary. I'll check back on these listings in a few days. Please make sure they follow our lisitng guidelines.

Thanks,
Joel

The emphasis was his. He's given both companies a warning to clean up the listings or risk being removed.

Mac, I strongly recommend the removal of that tag line from your title in the LBC.

 

[duanermb]

Thanks, I just made a change in ours. See how that helps!

Agree with Cathy, although, I was excited about the idea for a minute, it doesn't look like a very good idea.

The "matching" of the business name is the key in there. It is not "how you represent your business locally"

@Flowerman - Even for national brands.

 

[Mac]

Thanks for your concern, Cathy. I've taken your advice.

 

[master J]

Agree with Cathy, although, I was excited about the idea for a minute, it doesn't look like a very good idea.

The "matching" of the business name is the key in there. It is not "how you represent your business locally"

@Flowerman - Even for national brands.

Love the new logo duane!