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In a 2011 survey, 55 percent of florist shops in the U.S. described their future prospects as “Good” or “Excellent,” a little more than one-third described their prospects as “Fair,” and only 9 percent described their future prospects as “Poor” or “Very Poor.”
This upbeat perception extended across many regions of the U.S., and across most florist-size groups (although larger-sized shops and florist shop owners under the age of 35 had more positive prospects for the future).
That’s just one of numerous “stories” from the recently-released Prince & Prince U.S. Retail Florist Tracking Survey that tracks 200 metrics over time of the retail florist business.
This “Future Prospects” rating from about 900 randomly selected florist shops across the U.S. is more than just an aloof perception, stated Tom Prince, president and co-founder of Prince & Prince. The future prospects measure has real meaning, as it is strongly intercorrelated with two other measures of “success” of the florists business:
1) Year-over-year sales-growth percentage
2) Profit (loss) before taxes percentage.
This indicates that the future-prospects rating (a self-reported perceptual measure) is actually tied to the economic performance of the retail florist business.
In a statement, a company spokesperson said, "At Prince & Prince, we think that this upbeat message about the future, coming directly from florists, will provide encouragement for the entire floral industry." The statement said the company received the same consensus from wholesale-florist management teams it had contacted.