We've toyed with the idea before - either as an open forum(s) on FlowerChat (which brings more of the community to the audience) or on a site like FB which will bring less of the community to more of the audience. This is a great idea!
The biggest question, though, is: will the consumers care? Is this a big enough purchase for them to be interested in being educated? How much research are they willing to tackle before placing their order?
I do think our consumers care- they care 'in general' about our business- FC could start discussions about how to care for their bouquets at home- questions about what flowers send what kind of message-(not the meanings of flowers) great for the guys wanting to know how to make a good impression.
2nd biggest question: How do we keep it from becoming a downward spiral of "You're an idiot customer for buying from the big brandz! OGs suck!! Real florists 4ever!!"
This would worry me too- I think all that ends up sounding like sour grapes to our customers. I think our message (use local) would get out as a by-product of our interacting with our consumers on a personal level.
Ryan
PS - If a page or group is to be formed on Facebook, it will need to be firstly under our control, if it uses the FlowerChat name.
PPS - We need a plan before action. Please, don't someone get excited and giddy on a Friday afternoon and start something before we're ready.
Don't worry I'm not going to start something- something like this would have to be done RIGHT- with careful thought.