My wife and I own Flower City NC. We used to be a franchise owner in the Flowerama chain, and have been in operation for 5 years. We recently signed up for a Florist 2.0 website, and we use the Floristware POS system.
FlowerCityNC Intro
- Thread starter FlowerCityNC
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Rhonda
Well-Known Member
duanermb
New Member
Thanks! We were sort of handicapped as a member of the Flowerama chain of flower shops. In order to be a really successful Flowerama, you need about 5 things:
1. 50,000 cars going by the shop every day
2. 15' tall "marquee" sign where you can change the letters to advertise your weekly specials
3. Easy in-and-out access to parking
4. Tons of outdoor merchandise, esp. seasonal (bedding plants in spring
5. A huge awning
Of those, we had only #1. We had more traffic going by than some of the most successful franchise in the chain, and we regularly scored 95 - 100 in the "secret shopper" visits. But it's a pain in the butt to get in and out of our parking lot, and we didn't have the other things because we were in a shopping center that didn't allow them, so we decided to end the franchise and see if we're old enough to walk on our own two feet.
Still get along great with the folks at Flowerama, though. Their formula works when you put all the pieces together. It just didn't work out for us the way it should.
We've built a loyal customer base that will follow us, and we'll put the money we save on rent into a new, modern marketing program. That's why I'm here. Our marketing program so far has been "Sit on a corner with 50,000 cars going by every day." Now we'll have to re-invent ourselves.
I'm really looking forward to it!
1. 50,000 cars going by the shop every day
2. 15' tall "marquee" sign where you can change the letters to advertise your weekly specials
3. Easy in-and-out access to parking
4. Tons of outdoor merchandise, esp. seasonal (bedding plants in spring
5. A huge awning
Of those, we had only #1. We had more traffic going by than some of the most successful franchise in the chain, and we regularly scored 95 - 100 in the "secret shopper" visits. But it's a pain in the butt to get in and out of our parking lot, and we didn't have the other things because we were in a shopping center that didn't allow them, so we decided to end the franchise and see if we're old enough to walk on our own two feet.
Still get along great with the folks at Flowerama, though. Their formula works when you put all the pieces together. It just didn't work out for us the way it should.
We've built a loyal customer base that will follow us, and we'll put the money we save on rent into a new, modern marketing program. That's why I'm here. Our marketing program so far has been "Sit on a corner with 50,000 cars going by every day." Now we'll have to re-invent ourselves.
I'm really looking forward to it!
mikec
New Member
Welcome from Asheville. Glad to see you here. We also have a Strider site and use floristware.
Mike and Marina
Mike and Marina
BOSS
FlowerChat Administrator
anytimeflowers
Linda
Good to have you. There are some really great people here, so you are sure to get some really great ideas. We all ask and answer questions as they come. I too suck at marketing, and boy have I gotten some great advice.
Linda
Linda
