Anybody else catch that scathing segment on the Today Show related to the credit card scams associated with WebLoyalty.com as FTD's Mercury Man logo passed by on the screen?
Escalated Customer Contacts with Affinion’s “Support Desk” Regarding Its “Great Fun” Discount Club: January – April 2009
Affinion Partner
Escalated “Customer Contacts” Regarding “Billing” and “Cancellations and Suppression Requests”
1-800-Flowers.com
618
Payments to the merchants are called bounties:A. “Customer Noise”
When e-commerce partners enter into financial partnerships with Affinion, Vertrue, and Webloyalty, the three companies promise to handle cancellations, complaints, and other ―customer service‖ issues. As a result of this arrangement, when consumers see a membership club charge on their credit card or bank statements, they are provided only a club name and a toll free number operated by Affinion, Vertrue, and Webloyalty.
The purpose of routing customer service issues through the three Connecticut companies is to prevent what Webloyalty promotional materials call ―negative impact on partner brands.
Affinion, Webloyalty, and Vertrue handle dissatisfied customers in order to insulate the partners from their own customers‘ criticism, which is commonly described as ―customer noise‖ by the companies.
For example, in November 2008, 1-800-Flowers.com‘s Director of Third Party Marketing wrote an e-mail to her Affinion contact complaining that ―we have had increasingly more frequent feedback from our own teams that your agents are telling our customers to call us....‖ She asked for Affinion‘s help ―to determine…how we can reduce the negative comments
from our customers back to our internal agents.
Affinion‘s Vice President of Relationship Management quickly responded to this e-mail. She wrote:
I am troubled by this report. This is a STRICT no-no in our centers. We tell agents not to do it and don‘t give them our client‘s phone numbers and so on. If we hear instances [of] it in our monitoring/test calls, they will ―fail‖ that call and get dinged on their incentive payments.
In spite of the elaborate precautions Affinion, Vertrue, and Webloyalty take to prevent negative feedback about their membership clubs from getting back to their partners, most, if not all, of the e-retailers partnered with Affinion, Vertrue, and Webloyalty know that the companies‘ aggressive sales tactics make many of their customers dissatisfied and angry.
Committee staff has reviewed thousands of pages of communications from angry consumers sent directly to the partners. Under standard procedures followed by all three companies, partners forward the complaints to Affinion, Vertrue, and Webloyalty for resolution.
Bounties sound a lot like Rebates to me.Payments based on the number of consumers who join an Affinion, Vertrue, or Webloyalty club are called ―bounties.
This payment system (also known as CPA, ―Cost Per Acquisition) provides a very straightforward incentive to the retailer to use more aggressive sales tactics. Every consumer ―join means an additional bounty payment usually ranging between $10 and $30.
When Webloyalty pitched its marketing program to Aloha Airlines in January 2006, it explained the method of payment and the potential partnership by stating, ―Aloha Airlines wins by getting…$$$ bounty from Webloyalty for every customer who elects to accept offer.
"Tricking customers … is not OK. It's not ethical, it's not right, and it's not the way business should be done in America," Sen. Rockefeller concluded. "American consumers should not have to worry that their favorite Web sites are ripping them off during the check-out process."
Words like "scam," "fraud," and "arrest" filled the air during a Senate hearing on Tuesday that focused on the controversial marketing companies that allegedly dupe consumers into paying monthly fees to join online loyalty programs.
Emphasis mine. No wonder 1-800 and FTD kept getting mentioned. Netted more than $10M each!But scores of even more well known ecommerce companies use these scams as well, including: 1800flowers, Buy.com, Classmates.com, Columbia House, Expedia, Hotels.com, Fandango, FTD, Hotwire, MovieTickets.com, Orbitz, Priceline, Shutterfly, Travelocity, US Airways and Vista Print. Each of these companies has received over $10 million in PTM revenue, according to the report.
True, but eliminating the connection by removing those same logo's as many have may be a good thing...among the logos splayed across the screen were FTD and 1800flowers.
I wonder what the consumer backlash will be when it is all said and done. I'd love to think it would bring more business to local retailers (florists and others) but the American consumer is used to "scandals" like this and when the dust settles there is often no measurable impact to the offender's business.
True, but eliminating the connection by removing those same logo's as many have may be a good thing...
Or you could display this one...