Hi! I am Gina Kellogg, editor of www.FloristChronicles.com and CEO of Hott Cornflakes Communications. (If my name sounds familiar, it's likely because you remember me from my former position as editor of Super Floral magazine.)
Florist Chronicles is designed to benefit the floral industry by helping to educate consumers and, in turn, benefit florists. To accomplish that goal, our site focuses on articles such as how to care for flowers, how to choose flowers, how to recognize quality flowers and all manner of floral-related topics in between.
Essentially, we hope that when consumers visit our site, they will learn how to care for flowers, increase their vase life and enjoy their flowers longer. That, in turn, will lead to happier consumers who are less likely to consider flowers as a luxury purchase--one they reserve only for special occasions. And the happier they are with their floral purchases, the more flowers they will buy.
Please feel free to visit our site and let us know your thoughts--particularly on what topics you think would be of value to educating today's consumers. And, of course, tell us how we're doing! The site is for your benefit, after all!
Looking forward to interacting with everyone and pursuing the shared goal of selling lots of flowers!
Florist Chronicles is designed to benefit the floral industry by helping to educate consumers and, in turn, benefit florists. To accomplish that goal, our site focuses on articles such as how to care for flowers, how to choose flowers, how to recognize quality flowers and all manner of floral-related topics in between.
Essentially, we hope that when consumers visit our site, they will learn how to care for flowers, increase their vase life and enjoy their flowers longer. That, in turn, will lead to happier consumers who are less likely to consider flowers as a luxury purchase--one they reserve only for special occasions. And the happier they are with their floral purchases, the more flowers they will buy.
Please feel free to visit our site and let us know your thoughts--particularly on what topics you think would be of value to educating today's consumers. And, of course, tell us how we're doing! The site is for your benefit, after all!
Looking forward to interacting with everyone and pursuing the shared goal of selling lots of flowers!
