Here are some steps to website promotion:
1. Create a website marketing plan…
Think goals and objectives. (short and long term)
Be realistic and stay focused. Remember the 4 p’s of marketing – promotion, placing, pricing and product.
Example: Spend one hour per day on prospecting new customers…
2. Target your goals …
Attracting more targeted consumers to your website will increase sales.
3. Use several advertising strategies…
Use search engines, email, forums, newsletters, writing articles, posting on blogs, press releases, testimonials, use RSS feeds, online radio advertising, use interactive surveys, discount coupon (available only online), use "refer a friend” link, use “bookmark this page”, ppc.
Rewrite webpage content to increase your conversion rate and start an ongoing SEO campaign.
Do any of you offer a “podcast” ?
4. Promoting continuously…
Website url on business cards, letterhead, on delivery van, send postcards to website customers by “snail mail”, add a signature to your email.
BIG HINT:
You need to use your URL and tag line at every point of contact with the customers.
5. Calculate your ROI (Return on Investment)…
If you do not track your promotions you can waste large amounts money on aimless advertising.
6. Analyze your website traffic…
This will tell you which marketing is bringing you traffic. It will tell you which keywords the visitors are using to find your website, which webpages are producing visitors and where your visitors are coming from.
7. Test, monitor and track your marketing results…
.
1. Create a website marketing plan…
Think goals and objectives. (short and long term)
Be realistic and stay focused. Remember the 4 p’s of marketing – promotion, placing, pricing and product.
Example: Spend one hour per day on prospecting new customers…
2. Target your goals …
Attracting more targeted consumers to your website will increase sales.
3. Use several advertising strategies…
Use search engines, email, forums, newsletters, writing articles, posting on blogs, press releases, testimonials, use RSS feeds, online radio advertising, use interactive surveys, discount coupon (available only online), use "refer a friend” link, use “bookmark this page”, ppc.
Rewrite webpage content to increase your conversion rate and start an ongoing SEO campaign.
Do any of you offer a “podcast” ?
4. Promoting continuously…
Website url on business cards, letterhead, on delivery van, send postcards to website customers by “snail mail”, add a signature to your email.
BIG HINT:
You need to use your URL and tag line at every point of contact with the customers.
5. Calculate your ROI (Return on Investment)…
If you do not track your promotions you can waste large amounts money on aimless advertising.
6. Analyze your website traffic…
This will tell you which marketing is bringing you traffic. It will tell you which keywords the visitors are using to find your website, which webpages are producing visitors and where your visitors are coming from.
7. Test, monitor and track your marketing results…
.