Essential Marketing for Florists

Sakata and American Floral Endowment Announce ’40 Days of Summer Giving’

For the next few weeks, any donation you make to the American Floral Endowment will have extra mileage, thanks to a partnership with Sakata Seed America.

Hauk Boyes, AFE intern at Ball Seed Company

 

For 40 days, July 10 to Aug. 18, Sakata will match donors’ contributions to AFE dollar to dollar, up to $10,000.

To celebrate its 40th year in North America, Sakata made a commitment to support 40 organizations in the nutrition, health and environmental sectors that aim to improve life, community and culture throughout the United States, Canada, Mexico and Central America.

“AFE’s dedication to the floriculture and horticulture industries through its educational programs, grants and research made it the perfect partner for this initiative. At Sakata, our passion stems from the fact that great flower and vegetable breeding contributes to the betterment of life for humanity,” said Alecia Troy, Senior Marketing Manager at Sakata Seed America.

Former AFE Chairman Paul Bachman with AFE Mosmiller intern Jaclyn Nelson at his family’s shop in Minnesota

AFE is an independent nonprofit organization for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public. In its first 50 years, AFE has funded more than $16 million in research to solve scientific challenges posed by disease, pests and other environmental issues, as well as scholarships and internships to educate and inspire the next generation of industry leaders.

Watch AFE’s new video sharing students’ successful experiences through the Ball Internship Program: http://bit.ly/2jyOM3k

If you’ve noticed a dearth of millennial applicants at your business, you’re not alone. In Society of American Florists membership surveys, owners and managers from all segments of the industry have reported a dearth of millennial applicants and apprehension about who will take over when they retire. AFE and Sakata are making valiant efforts to tackle this widespread problem head on.

Make your contribution here and share your commitment to floriculture on social media using the hashtag #AFESummerGiving.

Comments

comments

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.