Announcements

Alexandra Farms Visit Completes Schwanke’s Latest Documentary

Desperate to get away, but a vacation doesn’t currently fit in your schedule or budget? Then take a virtual trip to South America via J Schwanke, AAF, AIFD, PFCI. In the final episode of his latest documentary, “The Flowers of Colombia,” the founder of uBloom.com visits garden rose grower Joey Azout, president of Alexandra Farms, …

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National Memorial Cemetery, Arizona

6th Annual Memorial Day Flowers A Big Success

For the sixth year the Memorial Day Flowers Foundation organized the handout and headstone placement of 140,000 roses and summer flowers at Arlington National Cemetery. Thanks to Mayesh, Kennicott Brothers, and other WEFSA wholesale florist members over 125 florists gave out roses at local cemeteries, parades, and from their shops.

Meet Dynamic Denver Designer Kari Smith, AIFD

Earlier this month, the American Institute of Floral Designers inducted 67 new members into its prestigious ranks. To earn the coveted acronym, florists must first pass a two-part test (the Professional Florist Design Evaluation) with flying colors and then receive three letters of recommendation. Florists are inducted at the AIFD symposium the summer following their …

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