Here’s a tricky sales situation: A customer calls mid-week, requesting an arrangement for her dinner party for 12 on Saturday. She wants all orange tulips. It’s mid-August. Oh, and she wants to keep the price “as low as possible,” since it’s just “a little something for the dinner table.” So what do you, the sales …
Desperate to get away, but a vacation doesn’t currently fit in your schedule or budget? Then take a virtual trip to South America via J Schwanke, AAF, AIFD, PFCI. In the final episode of his latest documentary, “The Flowers of Colombia,” the founder of uBloom.com visits garden rose grower Joey Azout, president of Alexandra Farms, …
Alexandra Farms Visit Completes Schwanke’s Latest Documentary Read More »
Is improving your business a resolution for 2018? One way to do that is to stand on the shoulders of giants. Several industry associations and companies have planned stellar educational programs, featuring some of the brightest minds in the biz, to give you a leg up. Here are a few programs to put on your …
Another year has flown by and your busiest day is shockingly near.
To whip florists into shape, sales and customer service expert Tim Huckabee is hosting a boot camp webinar, as he has for many years. This time, however, there’s a twist.
Currently, the Thomas fire raging through Southern California has not reached Florabundance. Therefore, the wholesale company in Carpinteria intends to proceed with its sixth annual Inspiration Design Days program next month.
The discounted room rate expires on Monday, so interested attendees should act quickly.
Want the chance to train alongside one of the nation’s most esteemed event designs? Through the end of the month, FTD is accepting applications for its “Intern with Ian” contest, in which one lucky member will receive a trip to Florida to work with Ian Prosser, AAF, AIFD, PFCI, NDSF.
For the next few weeks, any donation you make to the American Floral Endowment will have extra mileage, thanks to a partnership with Sakata Seed America.
Got plans for the 4th of July? Why not take an extended holiday break in Seattle with some of the most talented and creative designers in the world?
An industry leader in business education and sales training, Floral Strategies has hit a milestone and is celebrating by overhauling its popular webinar series to better serve florists.
Who’s ready for prom?! Just kidding — let’s focus on one occasion at a time. Nonetheless, it’s worth taking five minutes to bookmark a new research study to revisit once you come down from the Valentine’s Day high.
For the sixth year the Memorial Day Flowers Foundation organized the handout and headstone placement of 140,000 roses and summer flowers at Arlington National Cemetery. Thanks to Mayesh, Kennicott Brothers, and other WEFSA wholesale florist members over 125 florists gave out roses at local cemeteries, parades, and from their shops.
Earlier this month, the American Institute of Floral Designers inducted 67 new members into its prestigious ranks. To earn the coveted acronym, florists must first pass a two-part test (the Professional Florist Design Evaluation) with flying colors and then receive three letters of recommendation. Florists are inducted at the AIFD symposium the summer following their …
