Earlier this month, the American Institute of Floral Designers inducted 67 new members into its prestigious ranks. To earn the coveted acronym, florists must first pass a two-part test (the Professional Florist Design Evaluation) with flying colors and then receive three letters of recommendation. Florists are inducted at the AIFD symposium the summer following their […]
Meet Dynamic Denver Designer Kari Smith, AIFD Read More »
Read on for live coverage of Day 1 of the Florists For Change meetings in Atlanta, GA.
Florists For Change Atlanta Day 1 Read More »
In a bold move designed to leverage the web sites of ~12,000 local florists, Teleflora Web Services introduced – without the knowledge of the florists – a secretive link to their own Teleflora.com retail web site. Nearly half a million links from the web pages of real florists are being filtered through a hidden link
Teleflora Leverages Florist Web Sites for Shady Link Scheme Read More »
It’s almost time to start the wrap-up session for the first-ever Florists For Change meeting. The mood is electric even after a late night of meetings, and a later night in Vegas (for some … this East Coast boy was face-down snoring not long after the wind up last night!). That said … I see
Florists For Change Coveage – Day 2 Read More »
We’re covering the first Florists For Change conference, organized by a group of passionate retail florists looking to change the economics of the floral industry. Last night’s Ice Breaker session featured some introductions to the organizers and an overview of the plan for the next two days. Today’s schedule is quite full! The format will
Florists For Change Coverage – Day 1 Read More »
While more than 100K buyers have snagged FTD.com’s offer on LivingSocial.com for a “get $35 in flowers for $15” coupon, they could have saved a real buck by simply bypassing the deal and ordering straight from the local flower shop who’ll actually make and deliver their Mother’s Day flowers. The Offer’s Fine Print: The FTD
FTD and LivingSocial Deal: Let Me Save You a Buck Read More »
The California Legislature recently passed AB 2076, a bill which prevents out-of-area affiliate marketers – “Absentee Florists” – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature. How the
Why Gov. Schwarzenegger Should Sign AB 2076 Read More »
Real florists have taken a verbal beating from paid radio personalities telling listeners that our flowers are inferior and urging shoppers to purchase the cheap blooms from companies like ProFlowers.com. Last week we discussed how flowers from a box take the professional presentation and the romance out of receiving Valentine’s Day flowers, especially at the office. It’s not just florists
“How to Compete Workshop” – a Hands-on Class April 6, 2006 Instructors: Patricia Gomez AIFD & Debbie Wright AAF TMFA Southern Floral Company – 1313 West 20th Street, Houston, TX 77008 2:00 PM – 4:00 PM Designs made by participants will be evaluated and feedback will be given to enhance design skills. Class will benefit
How to Compete Workshop Read More »
Illinois State Florist Association Held Springfield Spring Conference March 10 – 12, 2006 By Holly Milburn The Finishing Touch Florist Crete, Illinois Moving from Decatur IL to Springfield IL didn’t damper the enthusiasm of Illinois florists attending our Spring 2006 Conference. The Crown Plaza hotel was the sight for this year’s event. With events held
Illinois State Florist Association Read More »
Fantasy Butterfly Wrist Corsage Construction By Richard Seekins AIFD, Fountain Valley CA Florist, The Flower Place, Inc We make our own wristbands for the Butterfly Wrist Corsage, using a wired cording, available at the local wholesaler. Cut the cording about 16 – 18 inches in length. Bring the two ends together to meet in the
Butterfly Wrist Corsage Read More »
Tidbits from the Northeast Floral Expo in Cromwell, Connecticut held this past weekend. By Erlene Rosemont Floral Portland ME As of Saturday afternoon there were just under 700 florists registered for the show, what a great turnout! Can’t wait to hear the final number after the walk ins on Sunday. The volunteers from Connecticut Florists’
Northeast Floral Expo 2006 Read More »
