Real Florist Blog

Meet Dynamic Denver Designer Kari Smith, AIFD

Earlier this month, the American Institute of Floral Designers inducted 67 new members into its prestigious ranks. To earn the coveted acronym, florists must first pass a two-part test (the Professional Florist Design Evaluation) with flying colors and then receive three letters of recommendation. Florists are inducted at the AIFD symposium the summer following their …

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Teleflora Leverages Florist Web Sites for Shady Link Scheme

In a bold move designed to leverage the web sites of ~12,000 local florists, Teleflora Web Services introduced – without the knowledge of the florists – a secretive link to their own Teleflora.com retail web site. Nearly half a million links from the web pages of real florists are being filtered through a hidden link …

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FTD and LivingSocial Deal: Let Me Save You a Buck

While more than 100K buyers have  snagged FTD.com’s offer on LivingSocial.com for a “get $35 in flowers for $15” coupon, they could have saved a real buck by simply bypassing the deal and ordering straight from the local flower shop who’ll actually make and deliver their Mother’s Day flowers. The Offer’s Fine Print:  The FTD …

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Why Gov. Schwarzenegger Should Sign AB 2076

The California Legislature recently passed AB 2076, a bill which prevents out-of-area affiliate marketers – “Absentee Florists” – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature. How the …

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Mother’s Day Flowers from Local Florists

It’s almost Mother’s Day Week and local florists across the US and Canada are getting ready to deliver your fondest wishes to Moms, Grandmas and the women who have been special ‘moms’ in your life. Today we’re highlighting signature floral designs – across a range of styles and budgets – available exclusively from these independent …

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Frozen Roses

Real florists have taken a verbal beating from paid radio personalities telling listeners that our flowers are inferior and urging shoppers to purchase the cheap blooms from companies like ProFlowers.com. Last week we discussed how flowers from a box take the professional presentation and the romance out of receiving Valentine’s Day flowers, especially at the office.  It’s not just florists …

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