In its 10th year in business, Strider, the online marketing company founded by fifth-generation florist Ryan Freeman and his wife, Janis, continues to evolve. Last month, Strider became a certified automated marketing agency.
Shirley Lyons, AAF, PFCI, the recently retired owner of Dandelions Flowers & Gifts in Eugene, Oregon, received the fourth annual Tom Butler “Floral Retailer of the Year” award earlier this month during the American Floral Endowment fundraising dinner in conjunction with SAF Palm Springs 2018, the Society of American Florists 134th annual convention. Established in …
Shirley Lyons Wins Tom Butler ‘Floral Retailer of the Year’ Award Read More »
Watch any consumer interact with flowers. Invariably, he or she will bend down to smell the blossoms. But unless the bunch includes lilies, garden roses, gardenias, hyacinth, a whole lot of baby’s breath or stock, there’s no olfactory treat to be had.
Last weekend, the Michigan Floral Association awarded two individuals very near and dear to the Florist 2.0 community.
On Thursday, February 8, smack in the middle of her busiest stretch of the year, Andreia Boscato Muller worked late into the night, making 80 boutonnieres for a very special prom.
For more than 20 years of service beautifying the Big Apple’s hotels, collaborating with various New York marketing groups, and sponsoring charitable events, Nic Faitos, senior partner of Starbright Floral Design, received Lifetime Achievement honors at the Hotel Experience Awards on Monday, January 29, at the iconic Cipriani Wall Street. “Am I even old enough …
Just in time for Valentine’s Day, Oregon Flowers, Inc. has released a mobile application for Apple and Android devices to give customers an up-to-date report of what’s available to buy.
J Schwanke, AAF, AIFD, PFCI, has had a pretty covetable start to the holiday season. For the past week, the founder of uBloom.com has been in Roland, Arkansas, decorating Moss Mountain Farm and talking all things floral with the property’s owner, television personality P. Allen Smith. Schwanke filled Florist 2.0 in on his time in …
J Schwanke Gives Floral Design Advice For PBS Show Read More »
Mere weeks before he intended to reopen his shop, Victoria’s Flowers, in Didsbury, Alberta, Gordon Fulton, AIFD, CAFA, died on November 13 at age 55.
When news broke of his passing, florists from far and wide expressed sorrow for a man who possessed a sharp eye for design, unbridled enthusiasm, and an insatiable desire to help his friends.
On St. Simon’s Island, a sleepy barrier island off the coast of Southwest Georgia, sits a 600-acre estate with a stately plantation and cottages. The former home of philanthropist Nancy Reynolds (heiress of the R.J. Reynolds tobacco company) has hosted political heavyweights including President Jimmy Carter and Mikhail Gorbachev—but not many non-celebrities. “It is super …
Design Workshop Combines World-Class Accommodations, Dining, Instruction and More Read More »
The Michigan Floral Foundation added a familiar name to its Hall of Fame last month. Dwight Larimer, AAF, PFCI, president of Design Master Color Tool, became the 11th individual to receive the honor during a ceremony Thursday, October 24, at the University Club of Michigan State in East Lansing.
Fans of Virginia florist Holly Heider Chapple, rejoice! There’s a new tool entering the market that will help you achieve her signature lush, garden-like style.
