Do your customers love the big, full look of lilies — but hate their strong aroma? Get excited. Breeders in the Netherlands have come up with several pollen-free varieties, among other intriguing advancements to delight your clientele. Tyler Meskers, operations manager for Oregon Flowers, attended Dutch Lily Days earlier this summer and told Florist 2.0…
The search is on for Mayesh Wholesale Florist’s 2018 Design Star. The contest, now in its eighth year, officially opened on Tuesday, August 1. The winner will lead five workshops (four domestic, one international), star in monthly videos, and receive a variety of benefits, including a trip to Quito, Ecuador; a one-year subscription to StemCounter; a…
If you’re in Atlanta this week for AmericasMart, be sure to stop by Accent Decor booth. The company responsible for a long list of the industry’s most intriguing containers and accessories (including the Celfie vase) will be celebrating its 20th anniversary at the annual wholesale gift show. Co-founder Margaret Hofland took a few minutes to…
Is your showroom looking a little drab? Through its sixth annual Makeover Magic Contest, FTD will award one lucky florist a shop makeover by FTD education consultant and visual merchandising expert J. Keith White, AIFD.
Here’s a recent update on a critical issue for all computer users. This information comes courtesy of Malwarebytes, a security software firm. A new strain of ransomware, a Petya-esque variant being called Petya/NotPetya, is swiftly spreading across the globe today, impacting tens of thousands of computers as of 2:00 p.m., PST. More powerful, professional, and dangerous…
Last month, hundreds of florists, growers, wholesalers and other volunteers spent Memorial Day honoring fallen service members by placing flowers on their graves.
Last month, Poppy Parsons, AIFD, CAFA, got a phone call from Jennifer Harvey, CFD, CAFA, a bubbly Ontario designer she met at Canadian Florist’s Inspired Design contest in 2014, announcing that she’d be in her province in late June. “I was so excited,” said Parsons, owner of Smart Flowers in Swift Current, Saskatchewan. “We’ve been trying to get together…
The week before Mother’s Day, a handful of growers representing four flower farms on the West Coast, traveled to the other side of the globe to explore whether there’s a place in the Chinese floral industry for American-grown flowers.
Floral Strategies celebrates its 20th anniversary next month. After 5,000 shop visits over three continents, dozens of webinars and magazine articles, and too many presentations to count, founder Tim Huckabee, AIFSE, looks back on where the journey began—and his vision for the future.
Last week, consumers got two new options to dress up their mail: one sporting a corsage, the other, a boutonniere. Not surprisingly, a professional florist had a (major) hand creating these attractive designs. Florist 2.0 caught up with Virginia freelance designer and educator Carol Caggiano, AIFD, PFCI, on her most unexpected job yet.
A leader in the floral industry was recently appointed to the National Agricultural Statistics Service. Florist 2.0 caught up with Dr. Marvin N. Miller, AAF, hortistician at Ball Horticultural in West Chicago, Illinois to learn a little about his new post, his career highlights, his reflections on how floriculture has changed over the years, and…
Last week in Raleigh, roughly 15,000 people saw flowers in a new light: as a gorgeous medium that can be molded into fine art.
