Are gerberas among your staple flowers? If so, you have an opportunity to make a big difference in lives of Guatemalan children. Let us introduce you to Gerbs of Hope, a foundation started by the Fratti family, owners of Verdifratti Farms in Guatemala. To raise funds to provide children with nutrition and medical care, the […]
Feed Two Kids With One Box of Gerberas Read More »
Stay tuned for Live Blogging coverage of the 2012 Florists For Change meeting in Grand Rapids, MI. [liveblog]
Florists For Change: Michigan 2012 – Day 1 Read More »
Valentine’s Day flower shopping advice abounds. Yesterday, Chicago’s BBB reported that complaints filed against florists were up 47% from 2010 to 2011 and urged sweethearts to shop wisely for the best blooms. A 47% complaint increase? Quite an alarming statistic – one that really begged for a closer look. So I dug through their numbers
Valentine’s Day BBB Florist Warning: Top Source of Complaints Read More »
Coverage of Day 2 of FFC Atlanta
Florists For Change Atlanta – Day 2 Read More »
Read on for live coverage of Day 1 of the Florists For Change meetings in Atlanta, GA.
Florists For Change Atlanta Day 1 Read More »
In a bold move designed to leverage the web sites of ~12,000 local florists, Teleflora Web Services introduced – without the knowledge of the florists – a secretive link to their own Teleflora.com retail web site. Nearly half a million links from the web pages of real florists are being filtered through a hidden link
Teleflora Leverages Florist Web Sites for Shady Link Scheme Read More »
It’s almost time to start the wrap-up session for the first-ever Florists For Change meeting. The mood is electric even after a late night of meetings, and a later night in Vegas (for some … this East Coast boy was face-down snoring not long after the wind up last night!). That said … I see
Florists For Change Coveage – Day 2 Read More »
We’re covering the first Florists For Change conference, organized by a group of passionate retail florists looking to change the economics of the floral industry. Last night’s Ice Breaker session featured some introductions to the organizers and an overview of the plan for the next two days. Today’s schedule is quite full! The format will
Florists For Change Coverage – Day 1 Read More »
While more than 100K buyers have snagged FTD.com’s offer on LivingSocial.com for a “get $35 in flowers for $15” coupon, they could have saved a real buck by simply bypassing the deal and ordering straight from the local flower shop who’ll actually make and deliver their Mother’s Day flowers. The Offer’s Fine Print: The FTD
FTD and LivingSocial Deal: Let Me Save You a Buck Read More »
The California Legislature recently passed AB 2076, a bill which prevents out-of-area affiliate marketers – “Absentee Florists” – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature. How the
Why Gov. Schwarzenegger Should Sign AB 2076 Read More »
