Earlier this month, the American Institute of Floral Designers inducted 67 new members into its prestigious ranks. To earn the coveted acronym, florists must first pass a two-part test (the Professional Florist Design Evaluation) with flying colors and then receive three letters of recommendation. Florists are inducted at the AIFD symposium the summer following their …
Read on for live coverage of Day 1 of the Florists For Change meetings in Atlanta, GA.
In a bold move designed to leverage the web sites of ~12,000 local florists, Teleflora Web Services introduced – without the knowledge of the florists – a secretive link to their own Teleflora.com retail web site. Nearly half a million links from the web pages of real florists are being filtered through a hidden link …
Teleflora Leverages Florist Web Sites for Shady Link Scheme Read More »
It’s almost time to start the wrap-up session for the first-ever Florists For Change meeting. The mood is electric even after a late night of meetings, and a later night in Vegas (for some … this East Coast boy was face-down snoring not long after the wind up last night!). That said … I see …
We’re covering the first Florists For Change conference, organized by a group of passionate retail florists looking to change the economics of the floral industry. Last night’s Ice Breaker session featured some introductions to the organizers and an overview of the plan for the next two days. Today’s schedule is quite full! The format will …
While more than 100K buyers have snagged FTD.com’s offer on LivingSocial.com for a “get $35 in flowers for $15” coupon, they could have saved a real buck by simply bypassing the deal and ordering straight from the local flower shop who’ll actually make and deliver their Mother’s Day flowers. The Offer’s Fine Print: The FTD …
FTD and LivingSocial Deal: Let Me Save You a Buck Read More »
The California Legislature recently passed AB 2076, a bill which prevents out-of-area affiliate marketers – “Absentee Florists” – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature. How the …
It’s almost Mother’s Day Week and local florists across the US and Canada are getting ready to deliver your fondest wishes to Moms, Grandmas and the women who have been special ‘moms’ in your life. Today we’re highlighting signature floral designs – across a range of styles and budgets – available exclusively from these independent …
Can you feel it yet? We do here in Michigan… Fall is in the air! The hot muggy days of summer have given way to the cooler and dryer days of Fall with their Autumn hues of gold, orange, bronze, yellow and accents of green and purple. We’re always excited for the seasonal changes in …
Real florists have taken a verbal beating from paid radio personalities telling listeners that our flowers are inferior and urging shoppers to purchase the cheap blooms from companies like ProFlowers.com. Last week we discussed how flowers from a box take the professional presentation and the romance out of receiving Valentine’s Day flowers, especially at the office. It’s not just florists …
National Administrative Professionals Week Also known as National Professional Secretaries Week and National Secretary’s Day. The title is changing and evolving. But, the recognition is important. The theme for 2006, “Creating Excellence” is the official theme for the 2006 observance of Administrative Professionals Week (April 23-29) and Administrative Professionals Day (April 26).
“How to Compete Workshop” – a Hands-on Class April 6, 2006 Instructors: Patricia Gomez AIFD & Debbie Wright AAF TMFA Southern Floral Company – 1313 West 20th Street, Houston, TX 77008 2:00 PM – 4:00 PM Designs made by participants will be evaluated and feedback will be given to enhance design skills. Class will benefit …
