In its 10th year in business, Strider, the online marketing company founded by fifth-generation florist Ryan Freeman and his wife, Janis, continues to evolve.
Last month, Strider became a certified automated marketing agency.
Veteran online shoppers have no doubt received highly personalized emails (such as product suggestions) from behemoth companies like Amazon or Pottery Barn. These messages, generated from your past shopping behavior, are just one example of automated marketing’s capabilities.
“Automation is the future,” writes Antonio Altamirano, CEO at Tangelo Technologies, in a recent article for Forbes. “Marketing automation, in particular, can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale enterprises in the war for customer attention.”
Altamirano points to stats from Salesforce, a San Francisco software company, which found 67 percent of marketing leaders rely on marketing automation. Eighty-two percent of them reported a positive return on investment from marketing automation.
Automated marketing has many benefits, including:
- Channel agnosticism (the ability to use tools in different marketing platforms)
- Increase in revenue
- Customer retention
- Relationship marketing
- Tracking marketing campaigns
Strider’s certification came after team members passed an extensive exam that covered both the theory of marketing automation and the practical application.
“The exam was followed by a number of implementation requirements to demonstrate knowledge and competency,” said Freeman, who is also the president and founder of Florist 2.0.
The company’s new skillset “means Strider clients can enjoy a more powerful marketing solution with features and tools previously only available to large advertisers with significant budgets,” he said.
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