theRKF

Adding Fragrance to Flowers? SEO Myths That Won’t Die! And more :)

The Strider team has been helping florists with online sales since 1994. Here’s a look at what we thought was interesting on the internet this week! We hope you think so too! Don’t be an average florist. Get the Essential Bundle from Strider today and grow your brand! Missouri Startup Aims to Add Fragrance to …

Adding Fragrance to Flowers? SEO Myths That Won’t Die! And more 🙂 Read More »

Yelp Series - Reviews

Yelp Reviews, Google My Business Tips, Bridal Show Survival, and more!

The Strider team has been helping florists with online sales since 1994. Here’s a look at what we thought was interesting on the internet this week! We hope you think Don’t be an average florist. Get the Essential Bundle from Strider today and grow your brand! Yelp Marketing – What About Those Reviews? Source: striderseo.com …

Yelp Reviews, Google My Business Tips, Bridal Show Survival, and more! Read More »

Ultimate Commodity Floral Industry Low

What FTD’s Valentine’s Trouble Reveals About The Floral Industry

Earlier this week, our friends at Bloomerang outlined the devastating effects of FTD Inc.’s Valentine’s 2018 market campaigns. This approach lead to a Valentine’s holiday that underperformed their expectations by as much as $20 million. The company is considering $50 million in credit support from their largest shareholder, Liberty Interactive Corp.

But this article isn’t about FTD. At least, not directly.

You see, this latest incident with FTD is not a new problem, but is actually symptomatic of a much larger problem in our industry. It’s a problem that is perpetuated much more frequently by retail florists than the various conglomerations of online and order gathering outfits.

Florist-Marketing-Challenges-Infographic-Cover

How Are Florists Faring with Critical Online Marketing Tactics?

The most common question we get from florists all over is: What do I need to focus on for my online marketing? This is a very legitimate question, as online marketing can cover a really broad set of options, and there are always new channels to consider.

Recently we surveyed florists to find out how they were using and engaging with some elements that we’ve determined to be the most essential. The highlights are presented in the following infographic for your review.

Ransomware

PSA: New Ransomeware Attack – Check Your Protection Now

Here’s a recent update on a critical issue for all computer users. This information comes courtesy of Malwarebytes, a security software firm. A new strain of ransomware, a Petya-esque variant being called Petya/NotPetya, is swiftly spreading across the globe today, impacting tens of thousands of computers as of 2:00 p.m., PST. More powerful, professional, and dangerous …

PSA: New Ransomeware Attack – Check Your Protection Now Read More »

Attract millenials to flower shops

Experiences! How to Attract Millennials To Your Flower Shop

Millennials, the current cohort of 18-year-olds to 30-somethings, value experiences over physical things. This generation focuses its spending on travel, concerts, social events, and cultural programs. Millennials’ estimated income is more than $230 billion, representing 21% of all money earned in Canada alone. In 15 years, they’ll represent 75% of the labour force. It’s time to listen to their wants!