Stress Awareness Month Provides Easy Marketing Pitch

Earlier this month, federal prosecutors charged dozens of wealthy parents, including prominent figures in law, business and Hollywood, with bribing college coaches and testing administrators to help get their children admitted to elite colleges. The scandal introduced the wider world to some truly brazen examples of corruption, such as doctoring athletic photos to pass kids …

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growing hollyhocks

Growing Hollyhocks from Seeds

Once upon a time hollyhocks had grown in every rural garden, then became slightly forgotten, only to come back stronger now. These flowering plants are easy in cultivation, but it is worth to learn their preferences in order to provide them with the appropriate growing conditions so they can become the pride of your garden.

Sharon and Allen

Georgia Designer Shares Holiday Tips on National Program

Earlier this month, thousands of fans of PBS star P. Allen Smith learned the value of fresh product for holiday decor, and how to transition designs from Thanksgiving to Christmas. Georgia-based floral educator Sharon McGukin, AAF, AIFD, PFCI, joined the gardening and lifestyle expert at his home, Moss Mountain Farm in Roland, Arkansas, for an …

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Ian Prosser Attends Philippa Craddock Workshop

Were you among the throngs admiring the lush arches of greenery and garden roses at Meghan and Harry’s wedding last May? In late September, Tampa, Florist florist Ian Prosser, AAF, AIFD, PFCI, traveled across the pond to train with royal wedding florist Philippa Craddock and her assistants.

Ultimate Commodity Floral Industry Low

What FTD’s Valentine’s Trouble Reveals About The Floral Industry

Earlier this week, our friends at Bloomerang outlined the devastating effects of FTD Inc.’s Valentine’s 2018 market campaigns. This approach lead to a Valentine’s holiday that underperformed their expectations by as much as $20 million. The company is considering $50 million in credit support from their largest shareholder, Liberty Interactive Corp.

But this article isn’t about FTD. At least, not directly.

You see, this latest incident with FTD is not a new problem, but is actually symptomatic of a much larger problem in our industry. It’s a problem that is perpetuated much more frequently by retail florists than the various conglomerations of online and order gathering outfits.