In its 50 years, the Public Broadcasting Service has introduced Americans young and old to a slew of educational topics, including the drama, science, history, food, and home improvement. Now, flowers have joined the list. “J Schwanke’s Life in Bloom” explores various ways and reasons to incorporate flowers into daily life. Fourth-generation florist J Schwanke, …
Earlier this month, federal prosecutors charged dozens of wealthy parents, including prominent figures in law, business and Hollywood, with bribing college coaches and testing administrators to help get their children admitted to elite colleges. The scandal introduced the wider world to some truly brazen examples of corruption, such as doctoring athletic photos to pass kids …
Stress Awareness Month Provides Easy Marketing Pitch Read More »
On Sunday, January 20, Botanical International Design Studio in Tampa, Fla., celebrated 30 years in business by showing off what the company does best: throwing one heck of a party.
Once upon a time hollyhocks had grown in every rural garden, then became slightly forgotten, only to come back stronger now. These flowering plants are easy in cultivation, but it is worth to learn their preferences in order to provide them with the appropriate growing conditions so they can become the pride of your garden.
Earlier this month, thousands of fans of PBS star P. Allen Smith learned the value of fresh product for holiday decor, and how to transition designs from Thanksgiving to Christmas. Georgia-based floral educator Sharon McGukin, AAF, AIFD, PFCI, joined the gardening and lifestyle expert at his home, Moss Mountain Farm in Roland, Arkansas, for an …
Georgia Designer Shares Holiday Tips on National Program Read More »
It’s easy to take for granted the beauty and interest of a flower shop’s operations when you experience it every day. For outsiders, your design room and cooler can seem pretty magical.
Were you among the throngs admiring the lush arches of greenery and garden roses at Meghan and Harry’s wedding last May? In late September, Tampa, Florist florist Ian Prosser, AAF, AIFD, PFCI, traveled across the pond to train with royal wedding florist Philippa Craddock and her assistants.
Last May, Michael Skaff, AAF, AIFD, PFCI, was closing on a piece of property so he paid a visit to his attorney. The attorney’s office was in a building with about 30 other business tenants. When Skaff arrived, he immediately noticed the atrium. “It looked pathetic,” he said.
Spring means prom season, and that means you may be finding the perfect outfit for the occasion or you’re helping your teen search for a prom look that will be the life of the party. Flowers have long been a part of prom as well, but several young people are opting for more modern versions …
If there’s one thing Neville MacKay, CAFA, PFCI, loves, it’s storytelling. (Well, and flowers, obviously.) The longtime author of Canadian Florist’s “Neville on the Level” column is wrapping up his first book, a compilation of his greatest hits from the magazine, and already working on another. For his second book, the owner of My Mother’s …
Neville MacKay Wants YOU (To Share Your Stories) Read More »
Earlier this week, our friends at Bloomerang outlined the devastating effects of FTD Inc.’s Valentine’s 2018 market campaigns. This approach lead to a Valentine’s holiday that underperformed their expectations by as much as $20 million. The company is considering $50 million in credit support from their largest shareholder, Liberty Interactive Corp.
But this article isn’t about FTD. At least, not directly.
You see, this latest incident with FTD is not a new problem, but is actually symptomatic of a much larger problem in our industry. It’s a problem that is perpetuated much more frequently by retail florists than the various conglomerations of online and order gathering outfits.
Could you use a jolt of inspiration? Mark your calendar for April 21 and 22, when a dynamic lineup of presenters descend on St. Catharines, Ontario, mere minutes away from beautiful Niagara Falls. The weekend combines two conferences — the Canadian Florist Business Forum and the Niagara International Association of Florists’ Design Show — offering …
