Florists

Sharon and Allen

Georgia Designer Shares Holiday Tips on National Program

Earlier this month, thousands of fans of PBS star P. Allen Smith learned the value of fresh product for holiday decor, and how to transition designs from Thanksgiving to Christmas. Georgia-based floral educator Sharon McGukin, AAF, AIFD, PFCI, joined the gardening and lifestyle expert at his home, Moss Mountain Farm in Roland, Arkansas, for an …

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Neville MacKay Wants YOU (To Share Your Stories)

If there’s one thing Neville MacKay, CAFA, PFCI, loves, it’s storytelling. (Well, and flowers, obviously.) The longtime author of Canadian Florist’s “Neville on the Level” column is wrapping up his first book, a compilation of his greatest hits from the magazine, and already working on another. For his second book, the owner of My Mother’s …

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Ultimate Commodity Floral Industry Low

What FTD’s Valentine’s Trouble Reveals About The Floral Industry

Earlier this week, our friends at Bloomerang outlined the devastating effects of FTD Inc.’s Valentine’s 2018 market campaigns. This approach lead to a Valentine’s holiday that underperformed their expectations by as much as $20 million. The company is considering $50 million in credit support from their largest shareholder, Liberty Interactive Corp.

But this article isn’t about FTD. At least, not directly.

You see, this latest incident with FTD is not a new problem, but is actually symptomatic of a much larger problem in our industry. It’s a problem that is perpetuated much more frequently by retail florists than the various conglomerations of online and order gathering outfits.

April 21-22: One Weekend, Two Great Conferences

Could you use a jolt of inspiration? Mark your calendar for April 21 and 22, when a dynamic lineup of presenters descend on St. Catharines, Ontario, mere minutes away from beautiful Niagara Falls. The weekend combines two conferences — the Canadian Florist Business Forum and the Niagara International Association of Florists’ Design Show — offering …

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Jodi Duncan Launches Social Consultation Company

Earlier this month, Jodi Duncan, AIFD, shared a short, conversational video about the difference between purchasing flowers artfully arranged by a professional florist and choosing a too-good-to-be-true Internet promotion (i.e. blooms in a box). To make her point, she held up a chocolate chip cookie and then a basket with said cookie’s ingredients. “Same thing, …

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A Profound Purpose

Virtually every florist knows his or her craft helps people express emotions and commemorates life’s salient moments. However, it’s easy to forget that fact—that honor—when crunch time hits and the work piles up. In the coming days, you’ll no doubt feel the mounting pressure of Valentine’s Day. If you feel your passion start to slip, …

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