Mother-daughter relationships are very important at Madeline’s Flowers in Edmond, Oklahoma. After all, the shop is run by Barbara Bilke and her daughters, Lenzee and Lacee. [Read more…] about Oklahoma Florist Markets Experiential Gift for Mother’s Day
Hooray for Hollywood!
That’s what Christine Vasconcelo, FSMD, thinks when an upcoming flick dovetails nicely with holidays that call for flowers. [Read more…] about Tampa Florist Ties Into ‘Mother’s Day’ Movie Hype For Holiday Marketing
Relax! This isn’t a post about a national franchise notorious for bashing flowers in its advertising.
I’m focusing instead on a sweet subject.
[Read more…] about Edible Arrangements
A few months ago, I blogged about my experience at a Painting With a Twist class and ways I thought florists could replicate the activity in their shops.
Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, took it one step further: she partnered with a painting studio to offer customers a fun evening out where they could learn not one, but two creative art forms. [Read more…] about Cambridge Flower Shop Partners With Painting Studio For Ultimate Design Event
Inspired by the Sylvia Cup, a live-action floral design competition hosted during the Society of American Florists’ annual convention, Heather de Kok, AAF, AIFD, PFCI decided to launch a similar event in Canada.
Seventeen Canadian designers squared off Friday, March 18, for The Maple Cup in Edmonton, Alberta. The contestants received the on-the-spot challenge to design three pieces in two hours. Their assignment: [Read more…] about Canada Hosts Inaugural Maple Cup