Back to school shopping this weekend? Take time to study windows and displays at the mall to gather ideas for the coming months. Do you see recurring colors, patterns or themes? Which ones attract you–make you want whatever they’re selling?
Jennifer Pryor celebrated Mother’s Day with 70 friends (some old, many new) on the front lawn of her Lexington, South Carolina flower shop.
Mother-daughter relationships are very important at Madeline’s Flowers in Edmond, Oklahoma. After all, the shop is run by Barbara Bilke and her daughters, Lenzee and Lacee.
Hooray for Hollywood! That’s what Christine Vasconcelo, FSMD, thinks when an upcoming flick dovetails nicely with holidays that call for flowers.
A few months ago, I blogged about my experience at a Painting With a Twist class and ways I thought florists could replicate the activity in their shops. Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, took it one step further: she partnered with a painting studio to offer customers a fun evening…
Inspired by the Sylvia Cup, a live-action floral design competition hosted during the Society of American Florists’ annual convention, Heather de Kok, AAF, AIFD, PFCI decided to launch a similar event in Canada. Seventeen Canadian designers squared off Friday, March 18, for The Maple Cup in Edmonton, Alberta. The contestants received the on-the-spot challenge to…
It’s been a major week in politics. On Tuesday, while America waited with bated breath for primary results in winner-take-all states, Florida and Ohio, nearly 90 floral industry professionals assembled in Washington, D.C., to meet with their representatives during the Society of American Florists’ 36th annual Congressional Action Days.
As my 10-year college reunion approaches (Go demon deacons!), I thought it’d be fun to reach out to an old sorority sister of mine, Karen Greenoe, who just so happens to be a rock star florist. She owns Lily Greenthumbs in Charlotte, North Carolina. Check her out!