Florists

Jodi Duncan Launches Social Consultation Company

Earlier this month, Jodi Duncan, AIFD, shared a short, conversational video about the difference between purchasing flowers artfully arranged by a professional florist and choosing a too-good-to-be-true Internet promotion (i.e. blooms in a box). To make her point, she held up a chocolate chip cookie and then a basket with said cookie’s ingredients. “Same thing, […]

Jodi Duncan Launches Social Consultation Company Read More »

A Profound Purpose

Virtually every florist knows his or her craft helps people express emotions and commemorates life’s salient moments. However, it’s easy to forget that fact—that honor—when crunch time hits and the work piles up. In the coming days, you’ll no doubt feel the mounting pressure of Valentine’s Day. If you feel your passion start to slip,

A Profound Purpose Read More »

Botanica International To Expand Its Event Empire

“Here we grow again…” That’s become the mantra of Botanica International, the company renowned designer Ian Prosser, AAF, AIFD, PFCI, NDSF, started in Tampa, Florida in 1989. It’s been 10 years since Prosser chose to abandon retail sales and focus on providing upscale, show stopping events. The decade has involved several developments to help Botanica

Botanica International To Expand Its Event Empire Read More »

Accent Decor Turns 20

If you’re in Atlanta this week for AmericasMart, be sure to stop by Accent Decor booth. The company responsible for a long list of the industry’s most intriguing containers and accessories (including the Celfie vase) will be celebrating its 20th anniversary at the annual wholesale gift show. Co-founder Margaret Hofland took a few minutes to

Accent Decor Turns 20 Read More »

Meet Laura Daluga, the Newest Member of the Oasis Design Team

In May, Smithers-Oasis added fourth-generation florist Laura Daluga, AIFD, to its six-person design team, which leads educational programs throughout North America, breaking new floral trends and sharing knowledge and experience to help florists grow their businesses. Deluga is a designer at Keller & Stein in Canton, Michigan, and owner of the Department of Floristry, a

Meet Laura Daluga, the Newest Member of the Oasis Design Team Read More »

Decorated Duo to Host Summer Design Class

Last month, Poppy Parsons, AIFD, CAFA, got a phone call from Jennifer Harvey, CFD, CAFA, a bubbly Ontario designer she met at Canadian Florist’s Inspired Design contest in 2014, announcing that she’d be in her province in late June. “I was so excited,” said Parsons, owner of Smart Flowers in Swift Current, Saskatchewan. “We’ve been trying to get together

Decorated Duo to Host Summer Design Class Read More »

Mayesh Workshop Offers Design Lessons, Business Advice and More

Calling all Midwestern florists: there’s a killer workshop heading your way soon that will expand your design repertoire, sharpen your photography skills, offer a simple tactic for sticking to your budget, and leave you with three gorgeous designs to brighten your shop (or home) along with accompanying photos for your portfolio.

Mayesh Workshop Offers Design Lessons, Business Advice and More Read More »